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  • 2014
  • Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
Related
  • 23 Apr 2024
  • In Practice

Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details
Keywords: by Rachel Layne
  • 2015
  • Report

Clusters and Regional Economies: Implications for the Great Lakes - St. Lawrence Region

By: Christian H.M. Ketels
The Great Lakes – St. Lawrence Region, covering eight U.S. states and two Canadian provinces located around the lakes and waterways that have given this region its name, is what economic developers call a 'macro region'. It is an area of intensive economic interaction... View Details
Keywords: Clusters; Regional Policy; Great Lakes; Economic Development; Industry Clusters; Economy; Canada; United States
Related
  • 31 Mar 2008
  • HBS Case

JetBlue’s Valentine’s Day Crisis

rebooking). JFK, which frequently experiences weather delays, is also a significant hub for JetBlue. Evaluating The Response In the second part of the class, Huckman and the students assess JetBlue's response to the situation. "This... View Details
Keywords: by Julia Hanna; Air Transportation
  • 16 Jul 2012
  • Research & Ideas

Are You a Strategist?

wheel," in which purpose is the hub and the supporting factors are the spokes. Drawing from an HBS case study, she shows how Gucci essentially used such an approach to support a purpose--"fashion-forward, high quality, good value"--that... View Details
Keywords: by Carmen Nobel
  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

the proprietary Mac as the central hub of Apple's product line despite falling market share. Eventually he was persuaded to shift focus and allow the iTunes music platform to be used on PCs as well as on Apple iPods and iPhones. That... View Details
Keywords: by Michael Blanding; Computer
  • 15 Oct 2020
  • Research & Ideas

IT Job Wages Are No Longer 'Exceptional'

together, and across most of the country,” Greenstein says. Forces at work Two distinct and competing forces changed IT wages starting around the year 2000, Cao and Greenstein found. “On the one hand, the advantage of tech hubs and urban... View Details
Keywords: by Rachel Layne; Information Technology
  • Research Summary

Social Innovation

My intellectual agenda addresses this question: How to innovate to solve the world’s toughest challenges? Out of the earth’s population, about 2 billion can afford good products whereas the remaining 5 billion are poor and therefore are nonconsumers.... View Details

  • 03 Oct 2005
  • Research & Ideas

The Truck Driver Who Reinvented Shipping

Transporting "containerized cargo" seemed to be a natural, cost-effective extension of his business. McLean initially envisioned his trucking fleet as an integral part of an extended transportation network. Instead of truckers traversing the eastern... View Details
Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace
  • 16 Mar 2023
  • Research & Ideas

Why Business Travel Still Matters in a Zoom World

and Trademark Office—when nonstop flights increase by 10 percent. The firms that benefitted most from nonstop flights tended to be bigger innovators overall, with more inventor stock and higher R&D spending. Many of these companies were also located within 50 miles... View Details
Keywords: by Kara Baskin; Air Transportation
  • 24 May 2018
  • Research & Ideas

Distance Still Matters in Business, Despite the Internet

restructuring from those technologies, and that affects many parts of the country, especially the hubs for US transportation, such as Denver, New York, Los Angeles, Chicago, and Dallas. It’s also no secret that we are partly through the... View Details
Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology
  • Research Summary

Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920

Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details

Keywords: Commodities; Coffee; Mexico; Foreign Investment; Institutions; Immigration; Developing Agriculture; Development; Export Crop; Emerging Market; Property Rights; Labor History; History; Capital Markets; Business History; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

turn, strengthens their bargaining position against each of these technology behemoths. To hub or not to hub: Finding the right path to grow your ecosystem When building an ecosystem, companies have choices: they can be a View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53200 September–October 2017 Harvard Business Review Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers By: Iansiti, Marco, and Karim R.... View Details
Keywords: Carmen Nobel
  • 21 Oct 2024
  • Research & Ideas

What Happens in Vegas Could Shape the Metaverse

first flocked to the area in the 1940s and worked together to build the entertainment hub it is today: a destination for gambling, trade shows, comedy, music, and some of the finest restaurants in the country. “It is simply the result of... View Details
Keywords: by Scott Nover; Computer; Information Technology
  • 10 Jul 2000
  • Research & Ideas

IT Links for Boundaryless Companies

markets grow as the number of people who are on the network grow, same as we saw on the phones. As they get bigger, many more people will come to them because that's where you go. "Now we see that the Internet land grab is really important when it comes to B2B... View Details
Keywords: by Kenneth Liss
  • 02 Sep 2014
  • First Look

First Look: September 2

identity framework that incorporates reputation. Findings-The Nobel Prize is a "true" corporate heritage brand (in this case, organizational brand). It is the hub of a linked network of brands-"a federated republic."... View Details
Keywords: Sean Silverthorne
  • 27 Aug 2013
  • First Look

First Look: August 27

context of the current fund of hedge funds industry, the case considers challenges and opportunities for these potential new areas for growth. Purchase this case: http://hbr.org/search/213129-PDF-ENG Harvard Business School Case 313-030# View Details
Keywords: Sean Silverthorne
  • 18 Jun 2013
  • First Look

First Look: June 18

strategy? Purchase this case: http://hbr.org/search/813079-PDF-ENG Harvard Business School Case 313-057 Milwaukee (A): Making of a World Water Hub Starting in 2007 Milwaukee leaders from different areas (large established companies, civic... View Details
Keywords: Anna Secino
  • 03 Nov 2014
  • Research & Ideas

Brand Lessons From the Nobel Prize

Greyser cites the early days of Airbus, which began as a consortium of independent European aviation firms, to build planes together using the Airbus brand as a hub—and to compete with Boeing, Lockheed, and the like. "Airbus was a hub... View Details
Keywords: by Carmen Nobel

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