Publications

07 Apr 2017
Working Paper Summaries

Explaining the Vertical-to-Horizontal Transition in the Computer Industry

Keywords: by Carliss Baldwin; Computer

August 2000
Case

Manila Water Company (B)

By: Michael Beer and Elizabeth Weldon

On August 1, 1997 the Manila Water Co. took control of the east zone of the newly privatized Manila Metropolitan Water and Sewerage System (MWSS). At the time of privatization, MWSS was an inefficient, ineffective, and corrupt government agency. MWC must develop the... View Details

Keywords: Change Management; Organizational Change and Adaptation; Horizontal Integration; Privatization; Problems and Challenges; Utilities Industry

August 2000
Case

Manila Water Company (A)

By: Michael Beer and Elizabeth Weldon

On February 3, 1997, the east zone of the Manila Metropolitan Water and Sewerage System (MWSS) was taken over by the Manila Water Co. (MWC), a newly created joint venture between the Ayala Corp., a large Filipino conglomerate; Bechtel Enterprises, Inc., an American... View Details

Keywords: Change Management; Organizational Change and Adaptation; Horizontal Integration; Privatization; Problems and Challenges; Utilities Industry

October 1996 (Revised January 1997)
Case

Mt. Auburn Hospital

By: F. Warren McFarlan and Jaan Elias

In December of 1993, two of Boston's largest and best known hospitals, Massachusetts General and Brigham and Women's, announced that they were setting aside their historic rivalry to form an alliance and build a regional health network. The announcement set off a wave... View Details

Keywords: Health Care and Treatment; Negotiation Offer; Alliances; Networks; Social Enterprise; Horizontal Integration; Health Industry; Boston

May 1997 (Revised July 1997)
Case

Vermeer Technologies (E): New Beginning

By: Ashish Nanda

The Vermeer team is pleasantly surprised by the benefits and hospitality that their new surroundings offer. Their happiness is tempered, however, by discomfort with some elements of the "Microsoft Way." As the Vermeer engineers embark on a punishing schedule for the... View Details

Keywords: Performance Expectations; Horizontal Integration; Organizational Design; Organizational Culture; Product Development; Information Technology Industry

April 2005 (Revised August 2012)
Supplement

MedCath Corporation (B)

By: Regina E. Herzlinger and Louisa Neissa

Supplements the (A) case. A rewritten version of an earlier case. View Details

Keywords: Medical Specialties; Market Entry and Exit; Service Delivery; Conflict and Resolution; Horizontal Integration; Medical Devices and Supplies Industry

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

successful along the entire vertical chain in a converging world. In the course, we try to dissect where, and under what conditions, you want to focus on horizontal layers in the value chain versus offering fully View Details

Keywords: by Sean Silverthorne; Computer; Education

April 2001 (Revised August 2003)
Case

Vodafone AirTouch's Bid for Mannesmann

Vodafone's bid for Mannesmann was the largest ever cross-border hostile bid. This case examines the economic, financial, and corporate governance issues in the deal. View Details

Keywords: Horizontal Integration; International Finance; Valuation; Corporate Governance; Acquisition; Cross-Cultural and Cross-Border Issues; Telecommunications Industry

June 2004
Case

Aventis SA (B): A Company is Born

By: Joshua D. Margolis and Carin-Isabel Knoop

Supplements the (A) case. View Details

Keywords: Problems and Challenges; Mergers and Acquisitions; Horizontal Integration; Organizational Design; Organizational Culture; Pharmaceutical Industry; United States

July 1998
Case

Microsoft--1995 (Abridged)

By: Tarun Khanna and David B. Yoffie

Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive... View Details

Keywords: Competitive Strategy; Competitive Advantage; Business Strategy; Corporate Strategy; Horizontal Integration; Information Technology Industry; Computer Industry

July 1996 (Revised June 2001)
Case

Atlantic Corporation-Abridged

By: Thomas R. Piper

A major paper company is considering acquiring the assets of a company that is threatened by a hostile takeover. The acquisition can be evaluated in terms of industry attractiveness, comparative advantage, and cash-flow analysis. View Details

Keywords: Projects; Cash Flow; Interest Rates; Valuation; Mathematical Methods; Horizontal Integration; Acquisition; Competitive Advantage; Aerospace Industry

June 2004
Case

Aventis SA (A): Planning for a Merger

By: Joshua D. Margolis and Carin-Isabel Knoop

Eight executives at Hoechst and Rhone-Poulenc must make four crucial decisions on the eve of merging their companies to become Aventis--what would become the world's third largest pharmaceutical firm. In addition to formulating a vision and strategy, the two firms must... View Details

Keywords: Problems and Challenges; Mergers and Acquisitions; Horizontal Integration; Organizational Design; Organizational Culture; Pharmaceutical Industry; United States

May 2006 (Revised November 2006)
Case

China: To Float or Not To Float? (F)- Alcatel and Strong Chinese Competition

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel

The Chinese operations of Alcatel, a global communications solution provider based in France, were faced with strong local competition and a difficult market. It remained unclear how Alcatel would be able to recover growth in the Chinese market. Initiatives were... View Details

Keywords: Currency Exchange Rate; International Relations; Growth and Development Strategy; Research and Development; Competitive Strategy; Horizontal Integration; Communications Industry; China; France; United States

Web

U.S. Healthcare Strategy - Course Catalog

Selected topics and cases include industry analysis (insurance sector: Oscar ), dynamic competition (biopharmaceutical product strategies), sustainability of profits (hospital sector: Vanderbilt ), horizontal and vertical View Details

September 1994 (Revised May 1995)
Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West

Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details

Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry

November 1996
Case

Del Webb Corporation (C), The

By: Jay W. Lorsch and Samanta Graff

Dion and the other Del Webb directors were open to having Industrial Equity Pacific (IEP) and Webcott Holdings representation on the board. The IEP representative was perceived as reserved and lacking in sophistication. Cotter of Webcott, however, struck the directors... View Details

Keywords: Crisis Management; Management Succession; Strategic Planning; Governing and Advisory Boards; Horizontal Integration; Conflict Management

September 2009
Case

ZINK Imaging: 'Zero Ink™'

By: William A. Sahlman and Sarah Flaherty

"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which... View Details

Keywords: Entrepreneurship; Capital; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Horizontal Integration; Technology Industry