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- All HBS Web
(220)
- News (96)
- Research (93)
- Multimedia (3)
- Faculty Publications (44)
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- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
buyers? And in an interesting plot twist, Elberse decided to design her research not around actual box office receipts, but rather around a Hollywood simulation game that has over half a million players. The results were published in her... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
The 70th anniversary of Israel’s founding last year stirred reflection about the country’s image, values, and position in the world among everyone from former diplomats to Hollywood actors. Despite efforts to portray Israel as modern and... View Details
- 05 Feb 2018
- What Do You Think?
Should Companies Disclose Employee Compensation?
million fee. The situation came to light when the negotiation leaked. (The dispute was apparently resolved when Wahlberg agreed to donate his $1.5 million to Time’s Up Legal Defense Fund.) This Hollywood soap opera raises an interesting... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
winning. Carrying the hopes and dreams of the disenfranchised on his shoulders, Braddock rocketed through the ranks, until he took on the heavyweight champion of the world. Shirley Temple was the Hollywood darling of the Great Depression,... View Details
Keywords: by Martha Lagace
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
to make the $3.5 million Roadside Romeo. The first-of-its-kind animated Hindi movie barely broke even. All told, Hollywood studios invested an estimated $100 million on producing films in India between 2007 and 2009. But box-office... View Details
- 23 Oct 2007
- First Look
First Look: October 23, 2007
million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on Hollywood and Highland. Proposed by a reputable developer who wanted to restore View Details
Keywords: Sean Silverthorne
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
the problem can be curtailed if studios adopt a multipart strategy. Key concepts include: Despite a thriving movie industry in India, Hollywood studios have experienced difficulty making much money there. Researchers discovered a... View Details
Keywords: Re: Multiple Faculty
- 16 Aug 2016
- First Look
August 16, 2016
objectives. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50797 Harvard Business School Case 516-117 Legendary Entertainment: Moneyball for Motion Pictures Legendary, the Hollywood studio responsible for such hits... View Details
Keywords: Sean Silverthorne
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
movie admissions was the highest since the late 1950s, and box office revenues grew to $9.5 billion. Internationally, box office grosses are even higher—also at record levels. Total grosses for 2003 will probably not be far behind. All of this is good news for View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
number of Hollywood studios struck advertising deals with News Corp, MySpace's owner, including several who crafted profile pages featuring movie characters. I don't think News Corp really minds MySpace's racy image. We asked John... View Details
- 19 Aug 2002
- Research & Ideas
Here Comes Internet2—Time to Shed Dot Vertigo
Carolina uses Internet2 for nano-research: building material from the atomic level up. Other forums on the horizon for Internet2 include digital libraries and digital video. A DVD version of the Hollywood movie The Matrix, for example,... View Details
Keywords: by Martha Lagace
- 15 Mar 2011
- First Look
First Look: March 15
case:http://cb.hbsp.harvard.edu/cb/product/411018-PDF-ENG Hollywood in India: Protecting Intellectual Property (A) Lakshmi Iyer and Namrata AroraHarvard Business School Case 711-017 In January 2010, Fox Star Studios is preparing to... View Details
Keywords: Sean Silverthorne
- 03 Aug 2016
- Research & Ideas
Ominous Background Music Is Bad for Sharks
Unlike Hollywood films, documentaries tend to portray sharks in their natural habitats, as in Discovery Channel’s “Shark Week,” an annual weeklong programming block of shark videos. But new research indicates that documentaries may also... View Details
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
to improve their products along with safety for their customers. About the Author Michael Blanding is a writer based in Boston. [Image: JohnnyGreig] Related Reading The Hard Work of Failure Analysis At Booking.com, Innovation Means Constant Failure Crowdsourcing Is... View Details
- 29 Oct 2013
- First Look
First Look: October 29
Michael Wheeler illuminates the improvisational nature of negotiation, drawing on his own research and his work with Program on Negotiation colleagues. He explains how the best practices of diplomats such as George J. Mitchell, dealmaker Bruce Wasserstein, and View Details
Keywords: Sean Silverthorne
- 27 Apr 2015
- Lessons from the Classroom
Leadership Lessons From Outer Space
watching Hollywood movies on the subject. In the blockbuster hit drama Gravity, for instance, an American space shuttle is clobbered by space debris. Sharing an inquiry from a current GMP student, Gupta asked Virts whether space debris is... View Details
- 18 Jun 2014
- Research & Ideas
Book Excerpt: ‘Collective Genius’
quality and that only happens by iterating. If we lock in the story, we will be disappointed. I can't do it. I know it would save us pain, but Hollywood is littered with films that refused to change." By refusing to lock a story, Pixar... View Details
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
global standard. This was historically contingent on the unique circumstances prevailing at that time, but once the standard was in place, the marketing and branding strategies of firms helped to make it reinforcing. The momentum behind this standard was reinforced by... View Details
- 21 Sep 2016
- Research & Ideas
Shabana Azmi: Leveraging Bollywood Fame into Social Good
culture. It was very controversial. We’re talking about a movie about a relationship between two sisters-in-law. Even Hollywood has only recently begun addressing these sorts of topics. She took a big risk that her mainstream audience... View Details
- 09 Feb 2009
- Research & Ideas
Uncompromising Leadership in Tough Times
9.88 in 1988 to 36. In January 2003 the stock price rose to 71.23. Reflecting on how they handled the crisis, Cronk said, "It was a common trust and of sharing the facts—openness we weren't sugarcoating anything, putting a Hollywood... View Details
Keywords: by Martha Lagace