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(221)
- News (73)
- Research (126)
- Multimedia (1)
- Faculty Publications (33)
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- 01 Jun 2006
- News
Profiles from the Class of 2006
2004 at Outdoor Explorations, a nonprofit that brings together people with and without disabilities for inclusive outdoor adventures. She spent last summer doing marketing for Advanced Bionics, a Boston Scientific–owned manufacturer of... View Details
- 01 Jun 1997
- News
Competition and Strategy Unit at HBS Sets Pace In Its Field
profitability. McGahan currently teaches the elective Strategy, Commitment, and Choice, which focuses on strategy at the business-unit level. Assistant Professor Kenneth S. Corts studies competition in segmented markets and the... View Details
Keywords: Susan Young
- 26 Aug 2016
- News
Connecting with the Past
several years as a consultant for Construction Specialties, a manufacturer of specialized architectural products. At the same time, his nephew Mark brought him on board as an investor and marketing consultant in several View Details
Keywords: Jill Radsken
- 01 Oct 2002
- News
Class Notes Extra
divorce and relocation to Provo, Utah, he met and married a fellow BYU graduate, Elaine, and launched his own high-tech marketing consulting firm. Business, however, was slow, so in 1996 Smith decided the... View Details
- 06 Dec 2021
- News
New Wave
timescales not just of days and weeks but of decades—something that can’t be done with gusting winds and fickle sunshine. “We know how much power we’re going to get out of this for the next 40 years,” Smith says. The potential market for... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
adds. “The journey itself has been very rewarding. I’ve had the opportunity to stretch myself and the organization in ways I didn’t expect.” The ability to pivot is obligatory in high-tech ventures like EyeView, winner of the 2008... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
report things,” she says. RELATED Watch alumni discuss innovation inside City Hall Snow removal, potholes, trash pick-up, and graffiti removal; it doesn’t bring the hipster-cred of a high-tech start-up or the glamour of a swanky Wall... View Details
- 01 Jun 2004
- News
Books
dominance of corporate icons such as Heinz, Coca-Cola, General Motors, NCR, and Procter & Gamble. Chapters on the 20th century consider how mass production, mass media, and technology have influenced the way goods are marketed and sold.... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
the transformation of markets. From the auction theories powering Google’s ad algorithms to the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned... View Details
- 01 Dec 2016
- News
Vive la Madeleine!
the pantheon of classic French treats. In the 1980s, the company employed nearly 400 workers and enjoyed a 40 percent market share. Subjected to a series of buyouts, the product line shifted to a more mass-market approach that led to a... View Details
- 01 Jun 1996
- News
Class Acts
talk to their peers about recent developments in this burgeoning industry. As copresident of this year's Communications, Media, & Computing Ventures Club, he helped stage Cyberposium '96, a gathering of high-tech gurus and corporate... View Details
- 01 Dec 1997
- News
Growing Together
sites and perform other labor-intensive high-tech work. A year later, that company is up and running. CitySoft (www.citysoft.com), which harnesses the computer skills of young adults from low-income Boston neighborhoods, has just... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry