Heuristics - Publications - Faculty & Research

09 Jan 2020
News

Your Whole Self

bit about each one of them? Amy Jen Su: Leader A and leader B was a heuristic that I created to try to describe what people were describing to me out in the trenches. Leader A is the part of all of ourselves—it's like a mode we have when... View Details

03 Mar 2008
First Look

First Look: March 4, 2008

choice models might be improved to better capture the diversity of processes that are postulated to explain how consumers make choices. Some specific challenges include how to capture and parsimoniously describe heterogeneous mixes of View Details

Keywords: Martha Lagace

11 Jan 2011
First Look

First Look: Jan. 11

with the literature on heuristics and biases), and the study of thinking too much (as with the literature on decision analysis). In this review, we focus on the different types of decision errors that result from both modes of thought.... View Details

Keywords: Sean Silverthorne

21 Dec 2010
First Look

First Look: December 21

the underlying basis for learning. We find that intraorganizational knowledge spill-ins transfer heuristics crafted by one unit under local conditions of reliability and validity to other units, where they are reinterpreted and... View Details

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when thinking about prices and pricing. In particular, they often fail to think strategically about the challenge. Rather, one witnesses collections of tactics held together by questionable assumptions and crude heuristics that, by... View Details

Publications