Publications

Educators

September 2016
Supplement

ZenRecruit: Sales Coaching and Performance Reviews

By: Mark N. Roberge

Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two... View Details

Keywords: Business or Company Management; Salesforce Management; Applications and Software; Employees; Performance Evaluation; Information Technology Industry; Retail Industry

Purchase

August 2003 (Revised October 2003)
Case

Harvard Business School Social Enterprise Initiative at the Ten-Year Mark, The

By: James E. Austin, Stacey M. Childress and Cate Reavis

In mid-2003, as the 10-year anniversary of Harvard Business School's Social Enterprise Initiative approached, the group's faculty and staff decided to analyze its past performance and to formulate its future strategy. View Details

Keywords: Decisions; Management Analysis, Tools, and Techniques; Performance Evaluation; Strategic Planning; Social Enterprise

Educators

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2009
Blog

Harvard Business Online—Marketing Know:How: How Governments Can Boost Consumption

2009
Blog

Harvard Business Online—Marketing Know:How: How Consumers Drive American Innovation

2008
Blog

Harvard Business Online—Marketing Know:How: How to Create A Blockbuster

2007
Blog

Harvard Business Online—Marketing Know:How: How To Run A Recall

April 2008
Supplement

The Historical Development of the Harvard Business School (B)

By: Richard S. Tedlow

Keywords: Growth and Development; Higher Education; History; Education Industry

13 May 2022
Research & Ideas

Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?

accountable. “But what you start to realize is that the problems that have been uncovered have been going on for a very long time,” says Dennis Campbell, a professor of business administration at Harvard... View Details

Keywords: by Michael Blanding; Technology

October 2003 (Revised February 2004)
Background Note

Introduction to the Large-Scale Investment (LSI) Course at Harvard Business School

By: Benjamin C. Esty

Introduces students to the Large-Scale Investment (LSI) course taught at Harvard Business School. LSI is a case-based course about project finance that is designed for second-year MBA students. The course is about project finance, which involves creation of a legally... View Details

Keywords: Value Creation; Project Finance; Investment; Projects

Find at Harvard

31 May 2017
Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

industry is at the heart of much research at Harvard Business School. Here is a sampler of stories about restaurants, chefs, food science, and more. D’O: Making a Michelin-Starred Restaurant Affordable Under... View Details

Keywords: by Sean Silverthorne; Food & Beverage

28 Jan 2013
Research & Ideas

Helping Yelp Create More Accurate Reviews

to consumers—and fairer to the businesses they review. “What this does is reduce the noise. We're trying to extract more information from the reviews.” Michael Luca, an assistant professor at Harvard View Details

Keywords: by Kim Girard; Food & Beverage

2008
Case

Centennial of Harvard Business School 'HBS in 2008' case

By: Julie Battilana

Keywords: Business Education; Boston

February 2010 (Revised March 2012)
Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details

Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry