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Show Results For
- All HBS Web
(394)
- News (166)
- Research (182)
- Multimedia (17)
- Faculty Publications (55)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)
- 2020
- Book
Hidden Truths: What Leaders Need to Hear But Are Rarely Told
By: David G. Fubini
Hidden Truths delivers profound and rarely discussed insights about C-suite jobs that provide aspiring leaders with practical, new skills that will equip them for the immense challenges of their desired jobs. Through 14 illuminating chapters, accomplished... View Details
Fubini, David G. Hidden Truths: What Leaders Need to Hear But Are Rarely Told. Wiley, 2020.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- 08 Sep 2016
- Cold Call Podcast
How Netflix Built its House of Cards (and Changed TV Forever)
- 25 Jul 2017
- News
Money is the Secret to Happiness, Science Says
- 30 Nov 2018
- Blog Post
8 Reasons the Section Experience is the Best Part About HBS
up to texts from each of my roommates. Each text contains only one character: a single letter. One says “F”, the other “G”. This is the day we find out our sections. Naturally, I’d be the last to find out, since I have a habit of sleeping... View Details
- 30 Jun 2011
- News
Too much information
- 04 May 2021
- News
A Return to the Office Is a Great Chance to Make a Fresh Start
Michael I. Norton
Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details
- 27 Mar 2024
- Video
The Ritual Effect Book Launch and Faculty Band Performance
- 10 Mar 2012
- News
Schumpeter: Slaves to the smartphone
- 06 Jul 2012
- News
It's Sick How Close We're Getting To A 24/7 Workweek
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Congratulations. Your business is surviving the recession. You made the... View Details
- 28 Jun 2021
- News
The Great American Burnout is Just Getting Started
V.G. Narayanan
Professor Narayanan is the Thomas D. Casserly, Jr. Professor of Business Administration, and Senior Associate Dean of Executive Education and HBS Online. His research focuses on management accounting with an interest in performance evaluation and incentives. He uses... View Details