HBS community - Publications - Faculty & Research

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

to craft a more effective message to, and to get lucrative insights from, the shopping public would be well advised to listen to what Underhill and Zaltman have to say. Following are some of their communication secrets. Examine the... View Details

Keywords: by Richard Bierck; Retail

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Campus & Community | About

and integrity, and personal accountability support the HBS learning environment and are at the heart of a School-wide aspiration: to make HBS a model of the highest standards essential to responsible... View Details

13 Jul 2015
News

A commitment to community

The first person in his family to attend college, James Jackson III (MBA 2016) has gained a broader world view at HBS and he remains committed to enabling others to succeed. (Published July 2015) View Details

29 Mar 2023
Video

The Blavatnik Fellowship: A Lifelong Community of Entrepreneurs

01 Dec 2010
News

Students Serve the Community

In September, as part of an “Impact Initiative,” some 130 first-year HBS students visited two Boston public schools to discuss leadership with small groups of seventh graders. “We wanted the middle-school students, or Super Sevens as we... View Details

Keywords: Elementary and Secondary Schools; Educational Services

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Your Alumni Community - Alumni

Careers Your Alumni Community Careers Your Alumni Community Learn more about what your fellow HBS alumni have been up to and explore the various ways to connect. Featured... View Details

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Community | Research Associates

Community Apply Now Harvard Business School (HBS) is home to a vibrant and dynamic community of aspiring doctoral students. While working with faculty will sharpen the skills needed for PhD studies, doing so... View Details

01 Jun 2000
News

Harbus Foundation Supports Community Projects

Square Task Force, and in-class libraries for early readers at the Winship Elementary School in Brighton. The Harbus Foundation was formed in 1997, using surplus funds generated from the HBS student newspaper, the Harbus, as a mechanism... View Details

01 Mar 2023
News

Fostering a Supportive Community

which aims to foster a supportive community where first-generation and low-income students and allies can enjoy the HBS experience together through events and programs. The club collaborates with similar... View Details

Keywords: Jennifer Mele

24 Jun 2022
News

HBS Celebrates Pride Month

10 Jul 2018
Blog Post

Embracing Entrepreneurship & the Asian American Community

How I incorporated my experience in the Asian American community at HBS into co-founding Fish Sauce. Wilson Kyi (MBA '18) graduated from the University of Southern California with a degree in Industrial and... View Details

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

becomes evident that digital communications will fundamentally reshape the way businesses market, and often deliver, goods and services. The current communications revolution is hardly the first to be... View Details

Keywords: by Peter K. Jacobs

12 Feb 2015
Video

Connecting Communities to Improve Post-Disaster Recovery

09 Jun 2023
Blog Post

How to Communicate your Organizations’ People-Centered Values

facilitate these complex conversations, and organizations who invest in bringing in external facilitators can build a higher degree of trust with employees. Communicating with Candidates at HBS View Details

Keywords: All Industries

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

Citation

Purchase

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In The Community | About

than 7,200 hours in Pro Bono consulting through the HBS Association of Boston Community Action Partners (CAP) and CAP Brainstorms 25 MBA students in the Consulting for Impact Club engaged with 6 local... View Details

13 May 2021
Blog Post

HBS Got Talent

In January 2020, I (Lori Ossip, MBA 2021) alongside MBA 2020 grads Russell Citron, Melanie Sperling, and Billy Tabrizi were working on a new charity event: HBS Got Talent, a massive talent show with live acts and celebrity judges to be... View Details

01 Mar 2023
News

Turning Point: In Good Company

Aparna Piramal Raje (MBA 2002) (Illustration by Gisela Goppel) Aparna Piramal Raje (MBA 2002) (Illustration by Gisela Goppel) There have been many turning points in my journey of living with bipolar disorder over the last 20 years. HBS... View Details

Keywords: bipolar disorder; mental health; wellness; HBS community

15 Jun 2021
News

HBS Addresses Racial Equity

“We need to be educating students to work in complex environments with people of different races, genders, ethnicities, religions, and political views to make the most of these differences.” —JAN HAMMOND SENIOR ASSOCIATE DEAN “We need to be educating students to work... View Details

Keywords: Jennifer Gillespie