Publications

December 1994 (Revised December 1995)
Case

The JKJ Pension Fund

By: William J. Poorvu and John H. Vogel Jr.

The JKJ pension fund currently has $187 million invested in 14 properties. Sarah Griffin, the portfolio manager for real estate, needs to value each of the properties and recommend which ones should be sold and which ones to hold. She further needs to recommend... View Details

Keywords: Property; Investment Portfolio; Valuation; Investment Funds; Financial Management; Real Estate Industry; Financial Services Industry

October 1992 (Revised February 1995)
Background Note

Note on the Federal Sentencing Guidelines for Organizations

By: Lynn S. Paine

Describes the federal guidelines used by judges for sentencing organizations convicted of criminal wrong-doing under U.S. law as of November 1, 1991. Describes the guidelines' approach to calculating criminal fines for organizations, determining an organization's... View Details

Keywords: Crime and Corruption; Governance Compliance; Law Enforcement; Laws and Statutes; Organizations; Legal Services Industry; United States

August 1991
Background Note

Industrial Market Research: Beta Test Site Management

Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development. View Details

Keywords: Product Development; Mathematical Methods; Marketing

March 1991 (Revised October 2022)
Background Note

Beyond the Myth of the Perfect Mentor: Take Charge and Build Your Personal Board of Directors

By: Linda A. Hill, Nancy A Kamprath and Leticia Garcia

Instead of embarking on an odyssey for the perfect mentor, individuals should pursue a strategy of building a network of developmental relationships. In this note, we explore the process by which such a network can be established and cultivated: 1) What functions can... View Details

Keywords: Relationships; Networks

Article

After the Wall: Marketing Guidelines for Eastern Europe

By: John A. Quelch, Erich Joachimsthaler and Jose Luis Nueno

Find at Harvard

November 1989 (Revised March 1992)
Background Note

Concept Testing

Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction

November 1986 (Revised June 1987)
Case

Fieldcrest Division of Fieldcrest Mills, Inc.: Compensation System for Field Sales Representatives

By: Frank V. Cespedes

Focuses on the compensation plan for Fieldcrest sales representatives. Management is reviewing the structure of the plan and must decide how to establish compensation goals and guidelines for the following year so that sales efforts are allocated among products and/or... View Details

Keywords: Markets; Competitive Strategy; Compensation and Benefits

September 1984 (Revised March 1993)
Background Note

Marketing Planning and Organization

Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details

Keywords: Marketing Strategy; Planning; Design

July 1980
Background Note

Action Planning and Implementation: A Manager's Checklist

By: Leonard A. Schlesinger and James P. Ware

A checklist of suggested guidelines for managers embarking on action planning and implementation activities. Used as a supplement to assist in the preparation of case materials. View Details

Keywords: Management Skills; Business Processes

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1979
Chapter

Increasing the Utilization of Scientific and Technical Information: Guidelines for Research Producers and Users

By: Rohit Deshpandé and Gerald Zaltman

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1978
Article

Enhancing Research Utilization: Effective Guidelines for Managers and Researchers

By: Rohit Deshpandé and G. Zaltman

July 1975
Background Note

Introduction to the Case Method

By: Benson P. Shapiro

Guidelines to aid the student in analyzing a case situation by casting himself or herself in the role of protagonist, developing criteria for alternative decisions, and generalizing to other situations. View Details

Keywords: Cases

Research Summary

Entrepreneurial Management: Customer Discovery and Business Development

By: Frank V. Cespedes

This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c)... View Details

Research Summary

Overview

By: Matthew C. Weinzierl

My academic research centers on uncovering and closing gaps between the theory and reality of tax policy. My main contribution has been to identify and address a mismatch between the goals for taxation typically assumed in theory and the goals the public and... View Details

Research Summary

Overview