Publications

March 1991 (Revised October 2022)
Background Note

Beyond the Myth of the Perfect Mentor: Take Charge and Build Your Personal Board of Directors

By: Linda A. Hill, Nancy A Kamprath and Leticia Garcia

Instead of embarking on an odyssey for the perfect mentor, individuals should pursue a strategy of building a network of developmental relationships. In this note, we explore the process by which such a network can be established and cultivated: 1) What functions can... View Details

Keywords: Relationships; Networks

Article

After the Wall: Marketing Guidelines for Eastern Europe

By: John A. Quelch, Erich Joachimsthaler and Jose Luis Nueno

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November 1989 (Revised March 1992)
Background Note

Concept Testing

By: Robert J. Dolan

Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction

September 1984 (Revised March 1993)
Background Note

Marketing Planning and Organization

By: Robert J. Dolan

Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details

Keywords: Marketing Strategy; Planning; Design

July 1980
Background Note

Action Planning and Implementation: A Manager's Checklist

By: Leonard A. Schlesinger and James P. Ware

A checklist of suggested guidelines for managers embarking on action planning and implementation activities. Used as a supplement to assist in the preparation of case materials. View Details

Keywords: Management Skills; Business Processes

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1979
Chapter

Increasing the Utilization of Scientific and Technical Information: Guidelines for Research Producers and Users

By: Rohit Deshpandé and Gerald Zaltman

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1978
Article

Enhancing Research Utilization: Effective Guidelines for Managers and Researchers

By: Rohit Deshpandé and G. Zaltman

July 1975
Background Note

Introduction to the Case Method

By: Benson P. Shapiro

Guidelines to aid the student in analyzing a case situation by casting himself or herself in the role of protagonist, developing criteria for alternative decisions, and generalizing to other situations. View Details

Keywords: Cases

Forthcoming
Article

Antitrust Platform Regulation and Entrepreneurship: Evidence from China

By: Ke Rong, D. Daniel Sokol, Di Zhou and Feng Zhu

Many jurisdictions have launched antitrust enforcement and brought in regulation of large tech platforms. The swift and strict implementation of China’s Anti-Monopoly Guidelines for the Platform Economy (Platform Guidelines) provides a quasi-natural experiment... View Details

Keywords: Platform; Antitrust; Regulation; Entrepreneurship; Venture Capital; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Supply and Industry; China