Publications

Article

The iPad Showdown: Apple Versus Comcast

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

November 2020
Supplement

Improving Access at VA (Update)

By: Ryan W. Buell

In November 2020, Chief Veterans Experience Officer, Lynda Davis, and Deputy Chief Veterans Experience Officer, Barbara C. Morton reflect on a busy four years leading the Veterans Experience Office at the U.S. Department of Veterans Affairs. The case provides an update... View Details

Keywords: Government; Service Management; Leading Change; Transformation; Service Operations; Management; Health Care and Treatment; Government Administration; Performance Improvement; Public Administration Industry; United States

Purchase

August 2018
Case

Garanti Payment Systems: Digital Transformation Strategy (A)

By: Shelle M. Santana and Esel Çekin

Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details

Educators

Purchase

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

for using customer data, what about rules around employee data? Companies will need to confront these questions. Only 18 percent of survey participants deemed ethical governance critical to success. However, those 18 percent were also... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

2025
Working Paper

Centralized Governance in Decentralized Organizations

By: Lin William Cong, Daniel Rabetti, Charles C.Y. Wang and Yu Yan

We systematically document governance centralization in decentralized autonomous organizations (DAOs) and study its drivers and economic implications. Using multiple data sources and granular on-chain transactional data, we compare our findings to those in corporate... View Details

Keywords: Blockchain; Governance; Voting; Organizations; Financial Services Industry

SSRN

Article

Social Networks Are the New Web Portals

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Article

Make Online Ads Accountable

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

Article

Facebook's New Golden Rule

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Register to Read

March 1, 2011
Article

Technology Will Make Collaboration Your Next Competitive Advantage

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

March 3, 2011
Article

Can We Finally Eradicate Bad Products?

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

Register to Read

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

sells music titles for 99 cents each, compete with free music downloads on peer-to-peer networks? Do the two approaches to distributing digital content complement each other? What can the music industry, which aggressively fights p2p... View Details

Keywords: by Sean Silverthorne; Music

June 2020
Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull

In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details

Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Web Services Industry; Web Services Industry; Web Services Industry; United States