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Show Results For
- All HBS Web
(4,421)
- People (5)
- News (798)
- Research (2,931)
- Events (7)
- Multimedia (31)
- Faculty Publications (2,149)
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- 19 Nov 2024
- News
Eight Questions to Ask About Your Globalization Strategy Right Now
- 2004
- Book
The Global Market: Developing a Strategy to Manage Across Borders
By: John A. Quelch and Rohit Deshpandé
Quelch, John A. and Rohit Deshpandé, eds. The Global Market: Developing a Strategy to Manage Across Borders. San Francisco, CA: Jossey-Bass, 2004.
- February 2014 (Revised March 2014)
- Module Note
Why Do Firms Go Abroad? Strategies to Create Value Globally
By: Jorge Tamayo and Juan Alcácer
Tamayo, Jorge, and Juan Alcácer. "Why Do Firms Go Abroad? Strategies to Create Value Globally." Harvard Business School Module Note 713-057, February 2014. (Revised March 2014.)
- 20 Aug 2010
- News
Global diversification: Anathema a decade ago, now a great strategy
- December 2014
- Module Note
Why Do Firms Go Abroad? Strategies to Create Value Globally
By: Juan Alcacer
Alcacer, Juan. "Why Do Firms Go Abroad? Strategies to Create Value Globally." Harvard Business School Module Note 715-416, December 2014.
- April 2014
- Teaching Note
Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy
By: William C. Kirby and Erica M. Zendell
- May 2012
- Article
Global Business Speaks English: Why You Need a Language Strategy Now
By: Tsedal Neeley
Neeley, Tsedal. "Global Business Speaks English: Why You Need a Language Strategy Now." Harvard Business Review 90, no. 5 (May 2012): 116–124.
- April 2020 (Revised January 2022)
- Case
Uber: Competing Globally
By: Alexander J. MacKay, Amram Migdal and John Masko
This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each... View Details
Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia
MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised January 2022.)
- Video
Strategy Track Trailer
- June 2020
- Teaching Note
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
- January 2016 (Revised March 2016)
- Case
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China
Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)
- November 2019 (Revised January 2020)
- Supplement
Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)
By: William C. Kirby, Billy Chan and Dawn H. Lau
After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman had to grapple with fresh challenges related to its China market: a recently opened factory in China had to find ways to reverse its financial loss and meet its... View Details
Keywords: Cross-cultural; Foreign Investment; Government; Business and Government Relations; Globalization; Change Management; Customer Relationship Management; Innovation Strategy; Global Strategy; Leadership; Semiconductor Industry; Taiwan; China
Kirby, William C., Billy Chan, and Dawn H. Lau. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)." Harvard Business School Supplement 320-045, November 2019. (Revised January 2020.)
- Article
Global Strategic Management: Impact on the New Frontiers of Strategy Research
By: C. A. Bartlett and S. Ghoshal
Bartlett, C. A., and S. Ghoshal. "Global Strategic Management: Impact on the New Frontiers of Strategy Research." Strategic Management Journal 12 (Summer 1991): 5–16.
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
respond to local differences. Recently, as at Coke, many companies have moved toward more localization and less standardization. But no matter how they balance localization and standardization, all companies that view global View Details
Keywords: by Pankaj Ghemawat
- Web
The Global Health Delivery Project - Institute For Strategy And Competitiveness
initiative of Harvard Business School's Institute for Strategy and Competitiveness, Harvard Medical School's Department of Global Health and Social Medicine, and the Brigham and Women's Hospital Department... View Details
- 29 Sep 2014
- Other Presentation
Reshaping Regional Economic Development: Clusters and Regional Strategy
Professor Michael Porter delivered a keynote speech at Mapping the Midwest's Future, a conference held in Minneapolis and hosted by the University of Minnesota that officially launched the new U.S. Cluster Mapping tool. His presentation focused on U.S. competitiveness... View Details
Porter, Michael E. "Reshaping Regional Economic Development: Clusters and Regional Strategy." Mapping the Midwest's Future, Institute for Strategy and Competitiveness and University of Minnesota, Humphrey School of Public Affairs, Minneapolis, MN, September 29, 2014.
- 2000
- Manual
Globalization and Growth: Cases in National Economic Strategies - Teaching Manual
By: Robert E. Kennedy and Richard H. K. Vietor
Kennedy, Robert E., and Richard H. K. Vietor. Globalization and Growth: Cases in National Economic Strategies - Teaching Manual. Fort Worth: Dryden Press, 2000.