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  • All HBS Web  (11,866)
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  • All HBS Web  (11,866)
    • People  (11)
    • News  (1,709)
    • Research  (8,267)
    • Events  (22)
    • Multimedia  (79)
  • Faculty Publications  (6,522)
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  • 01 Sep 2006
  • News

Marketing Giant Ted Levitt Remembered

SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Jun 2007
  • News

Students Top Marketing Contest

In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford,... View Details
Keywords: Computer and Electronic Product Manufacturing; Manufacturing
  • 01 Jun 2014
  • News

Case Study: A Souped-Up Strategy

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
  • 17 Dec 2015
  • News

Examining Global Workforce Management

Honeywell cases, as well as to a book now under development with Research Associate Susan J. Winterberg. “Each strategy requires very firm resolve and commitment on the part of senior management,” says Sucher, “because there’s always... View Details
  • 27 Mar 2014
  • News

From Marx to Marketing

play in helping the former Soviet states become integrated into the global economy. Vlachoutsicos would become a key player in that process. Beginning as far back as 1956, as a partner at his family business Ch. Vlachoutsicos Enterprises,... View Details
  • 11 May 2015
  • News

How Emerging Markets Can Finally Arrive

  • 29 Jun 2015
  • News

Why Xiaomi Can't Succeed Without India

Keywords: Telecommunications; global strategy; China; India; Telecommunications; Information
  • 15 Apr 2017
  • News

Bringing Markets to Myanmar

Dan Morrell: Talk to me about the situation that you saw when you walked into Myanmar. What was the state of the country? What were the signals that were coming from government at that point? David Brunell: Interesting question. I flew into Myanmar in July 2015. View Details
Keywords: National Security and International Affairs; Government
  • 27 Oct 2003
  • News

Pitting Markets vs. Poverty

  • 25 Apr 2011
  • News

Learn the tactics needed to break into emerging markets

  • 02 Mar 2015
  • News

To Market, To Market

building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers... View Details
Keywords: Margie Kelley; Agriculture; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • 05 Mar 2012
  • News

What the U.S. Has in Common with Emerging Markets

  • 01 Jun 2018
  • News

Disrupting India’s Dental Market

dentists. (Just under half of the clinics are in Delhi and its surroundings.) Singh plans to open 600 clinics by 2020, and then develop a strategy for another stage of rapid growth. “I have to show a path from 600 to 6,000 if I am to... View Details
Keywords: Sasha Issenberg
  • 01 Jul 2011
  • News

Corporates need to hard sell strategy to their people

  • 01 Sep 2023
  • News

Global Outposts Expand HBS’s Intellectual Footprint

for faculty members or help them pursue a particular avenue of inquiry across regions. More recently, the responsibilities of HBS global outposts have expanded to include helping to facilitate student immersions in a variety of View Details
Keywords: Jennifer Gillespie
  • 01 Oct 2000
  • News

Mario A. Corti: Global Reconnaissance

economic battlefield, emerging markets like Russia -- where Nestlé is active -- represent valuable new territory for the highly competitive consumer foods business. Nestlé, the world's largest packaged-food company, has always emphasized... View Details
Keywords: Garry Emmons
  • 01 Jun 2015
  • News

Learning from Global Immersion Experiences

in a global arena.” Although security concerns limited students’ ability to move freely at several points in their stay, some were able to work around restrictions by involving hotel workers in their market... View Details
  • 01 Jun 2009
  • News

Dispatches from the Global Classroom

cross-cultural learning aspect to it that you can’t duplicate in the classroom, which is very much a part of being a global business school. That doesn’t mean putting a U.S.-born student in the Paris office of Goldman Sachs. It’s... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Mar 2004
  • News

The New Global Business Manager

There is no such thing as a universal global manager, concluded HBS professor Christopher A. Bartlett in a 1992 article for Harvard Business Review. Rather, multinational corporations require three kinds of specialists: country managers,... View Details
Keywords: Management
  • 17 Apr 2014
  • News

Support for the Global Century

Robert F. Greenhill (MBA 1962), the founder and chairman of an investment banking firm with 13 offices across five continents, is acutely aware of the global nature of business in the 21st century. “As is the case in most companies today,... View Details
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