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Show Results For
- All HBS Web
(1,215)
- People (3)
- News (247)
- Research (704)
- Multimedia (14)
- Faculty Publications (360)
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- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) SWARTZ: Captaining a global brand through the high seas (photo... View Details
- 01 Jun 2007
- News
Students Top Marketing Contest
In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford, and Sloan. With the teams... View Details
- 01 Jun 2003
- News
Alumni Bookshelf
How to Grow When Markets Don't by Adrian Slywotzky (MBA '80) and Richard Wise (Warner Books) Slywotzky brings his expertise in global strategy consulting to his sixth book, which examines the difficulties of sustainable growth and offers... View Details
- 01 Jun 2015
- News
A World of Support
HBS Fund Supports the School’s Global Interests “No other management school has the global reach of HBS or a similar global brand power.” Gaëtan... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
- 01 Jun 2005
- News
Ideas: Books
are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th century and a look at the future.... View Details
- 01 Aug 2014
- News
A closer look at the industry of beauty
The global beauty business is a $450 billion industry, yet it received little serious scholarly attention until Geoffrey G. Jones, the Isidor Straus Professor of Business History at HBS, published Beauty Imagined: A History of the View Details
- 01 Mar 2006
- News
Faculty Books
operations covering widely recognized brands including Lipton, Hellmann’s, Birds Eye, Ben & Jerry’s, Dove, Sunsilk, and Pond’s. Taking advantage of full access to corporate archives and executives, Jones discusses Unilever’s strategies to... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
on the country's brand will be how it handles any civil demonstrations. If it passes those tests, Brazil, as it has long been on the soccer pitch, will be a more formidable player on the global stage. View Details
Keywords: Garry Emmons
- 01 Sep 2012
- News
Who Owns Yoga?
Rohit Deshpandé, the Sebastian S. Kresge Professor of Marketing, often asks his students a show-stopping question: Is everything brandable? And next: Should everything be brandable? In “Branding Yoga,” cowritten with HBS Global Research... View Details
- 01 Jun 2012
- News
Faculty Research Online
HBS Cases: Overcoming the Stress of ‘Englishnization’ CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren’t as effective in... View Details
- 01 Sep 2010
- News
Fair Trade
company, only some brands were thought capable of being globalized. While Lux was a global giant, Unilever’s strategies with its other brands reflected a persistent belief in... View Details
- 01 Oct 1998
- News
Playing to Win
I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and... View Details
Keywords: Garry Emmons
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and... View Details
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing... View Details
Keywords: Deborah Halber
- 01 Dec 2012
- News
Alumni Book Briefs
get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities... View Details
- 01 Jun 2012
- News
Bringing ‘Global’ Back Home
Ford’s Premier group (including brands such as Volvo, Jaguar, Aston Martin, and Land Rover). With this wealth of international experience, when asked to identify essential “global management” qualities and skills, Fields replies, “Strong... View Details
- 01 Mar 2017
- News
Lego Stays on Script
a global box office of $469 million that had everyone involved humming along to the movie’s hit song, “Everything Is Awesome.” Following on that success, February saw the release of The LEGO Batman Movie, with The LEGO Ninjago Movie due... View Details
Keywords: Julia Hanna
- 25 Apr 2014
- News
To create breakthrough strategies, harness creativity to the scientific method
strategies. Procter & Gamble employed this model when it wanted to become a major player in the global beauty-care sector. It transformed the down-market Oil of Olay into a world-class brand and proved that... View Details
- 19 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are View Details