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Show Results For
- All HBS Web
(1,222)
- People (3)
- News (246)
- Research (713)
- Multimedia (14)
- Faculty Publications (363)
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- 01 Apr 2002
- News
Dean Clark Visits Alumni in Europe
European Research Center, on the rue François 1er in Paris’s eighth arrondissement. In London, he met with recent HBS graduates for an informative breakfast where he discussed the School’s expanding Global Initiative. The... View Details
- 01 Jun 2015
- News
A World of Support
HBS Fund Supports the School’s Global Interests “No other management school has the global reach of HBS or a similar global brand power.” Gaëtan... View Details
- 01 Jun 2005
- News
Ideas: Books
are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th century and a look at the future.... View Details
- 01 Jun 2003
- News
Alumni Bookshelf
How to Grow When Markets Don't by Adrian Slywotzky (MBA '80) and Richard Wise (Warner Books) Slywotzky brings his expertise in global strategy consulting to his sixth book, which examines the difficulties of sustainable growth and offers... View Details
- 01 Mar 2006
- News
Faculty Books
operations covering widely recognized brands including Lipton, Hellmann’s, Birds Eye, Ben & Jerry’s, Dove, Sunsilk, and Pond’s. Taking advantage of full access to corporate archives and executives, Jones discusses Unilever’s strategies to... View Details
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing... View Details
Keywords: Deborah Halber
- 01 Sep 2012
- News
Who Owns Yoga?
Rohit Deshpandé, the Sebastian S. Kresge Professor of Marketing, often asks his students a show-stopping question: Is everything brandable? And next: Should everything be brandable? In “Branding Yoga,” cowritten with HBS Global Research... View Details
- 01 Oct 1998
- News
Playing to Win
I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and... View Details
Keywords: Garry Emmons
- 01 Sep 2007
- News
Faculty Books
Redefining Global Strategy by Pankaj Ghemawat (HBS Press) Why do so many global strategies fail despite companies’ powerful brands and border-crossing advantages? In this... View Details
- 01 Dec 2014
- News
Innovation: Frozen Assets
As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by... View Details
Keywords: Janelle Nanos
- 01 Mar 2014
- News
Insight: Yenball
for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to get exposure using View Details
- 02 Jul 2024
- News
The Beauty Guide
Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want to run Neutrogena.”... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
- 01 Aug 2014
- News
A closer look at the industry of beauty
The global beauty business is a $450 billion industry, yet it received little serious scholarly attention until Geoffrey G. Jones, the Isidor Straus Professor of Business History at HBS, published Beauty Imagined: A History of the View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
Alumni Books Dress Like a Million from Goodwill: The Ultimate Recycle Store by Jean Kelley (OPM 29, 2000) (JKLA Publishing) Goodwill stores are the ultimate retail location for getting great deals on name brand clothing. In this book, the... View Details
- 01 Jun 2005
- News
Do You Speak Business?
experiences. Klump’s experience is a reminder of just how complicated, on a personal level, globalization and managing across cultures can be. On the one hand, the world seems small and interconnected, thanks to high-speed technology,... View Details
Keywords: Garry Emmons
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
organization’s leaders have a perspective, and they want to hear it. They also recognize that organizations are contradictory, and that those contradictions can offer a platform to start a conversation. Unilever, for example, owns both Axe and Dove, two View Details
- 01 Dec 2013
- News
Faculty Books
a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details
- 01 Jun 2007
- News
Students Top Marketing Contest
In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford, and Sloan. With the teams... View Details