Publications

July 2000 (Revised April 2001)
Case

Agricultural Biotechnology and its Regulation

By: Forest L. Reinhardt

In the United States, genetically modified corn and soybeans are now widely grown and consumed. In Europe, however, they have been dubbed "Frankenstein foods," shunned by packaged food manufacturers, and subjected to a host of governmental restrictions. This case... View Details

Keywords: Agribusiness; Genetics; Governing Rules, Regulations, and Reforms; Corporate Strategy; Trade; Law; Goods and Commodities; Safety; Environmental Sustainability; Government and Politics; Agriculture and Agribusiness Industry; Biotechnology Industry; Europe; United States

December 1998 (Revised April 1999)
Case

Mind of the Market: Genetics and Behavior, Primer Five

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

October 1998 (Revised December 1999)
Case

Gene Research, the Mapping of Life and the Global Economy

By: Ray A. Goldberg and Juan Enriquez-Cabot

A new firm is being created to speed up the process of mapping humans, animals, and plants by combining gene technology with rapid gene identification to improve the health and well being of the human population and the productivity of crops and animals. How does one... View Details

Keywords: Information Technology; Organizational Structure; Technological Innovation; Business Processes; Health Care and Treatment; Performance Productivity; Welfare; Agribusiness; Genetics; Science-Based Business; Biotechnology Industry; Agriculture and Agribusiness Industry

June 1997 (Revised March 2001)
Case

Genset Initial Public Offering (A)

By: Paul A. Gompers and Jeffrey M. Anapolsky

Pascal Brandys, founder and CEO of Genset, must decide whether to take this young biotechnology company public. If so, should he do a dual offering in both France and the U.S.? The case also explores the business models in genomics research. View Details

Keywords: Business Model; Initial Public Offering; Genetics; Going Public; Management Teams; Biotechnology Industry; France; United States

June 1997 (Revised September 1997)
Case

Genset Initial Public Offering (B)

By: Paul A. Gompers and Jeffrey M. Anapolsky

Supplements the (A) case. View Details

Keywords: Business Model; Initial Public Offering; Genetics; Going Public; Management Teams; Biotechnology Industry; France; United States

1997
Chapter

Patent Scope and Emerging Industries: Biotechnology, Software, and Beyond

By: Josh Lerner and Robert P. Merges

Keywords: Patents; Applications and Software; Genetics; Information Technology Industry; Biotechnology Industry

June 1992
Teaching Note

Genetics Institute, Inc., Teaching Note

By: Regina E. Herzlinger and James T. Rhea

Keywords: Genetics

November 1985
Case

Genetics Institute Enters the Seed Business

By: Ray A. Goldberg and Michael Joseph Kennedy

Keywords: Competitive Strategy; Biotechnology Industry