Publications

January 1989 (Revised February 1991)
Supplement

General Electric: Valley Forge (E)

By: Robert L. Simons

Supplements General Electric: Valley Forge (A). View Details

Keywords: Manufacturing Industry; Pennsylvania

August 1993
Background Note

Executing Change: Three Generic Strategies

By: Nitin Nohria and Rakesh Khurana

Describes the strengths and weaknesses of three generic strategies for implementing change--programmatic change, discontinuous change, and emergent change. View Details

Keywords: Change; Strategy

January 2006 (Revised April 2007)
Case

General Electric Healthcare, 2006

By: Tarun Khanna and Elizabeth Raabe

In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details

Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Medical Devices and Supplies Industry

September 1971 (Revised July 1976)
Case

American General Films

By: Steven C. Wheelwright

Keywords: Motion Pictures and Video Industry

February 2024
Supplement

Ada: General Updates

By: Reza Satchu and Patrick Sanguineti

Mike Murchison, cofounder and CEO of Ada, updates the audience on which investor he chose as well as how Ada has grown since its Series B. View Details

Keywords: Founder; Entrepreneur; Business Startups; Entrepreneurship; Venture Capital; Growth and Development

April 1987 (Revised February 1988)
Case

New General Motors

By: Joseph L. Badaracco Jr.

Keywords: Auto Industry

Teaching Interest

General Management: Processes and Action

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done. Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details

Keywords: Change Management; Communication Strategy; Decision Making; Corporate Entrepreneurship; Technological Innovation; Knowledge Management; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Management Practices and Processes; Management Skills; Management Style; Management Teams; Managerial Roles; Resource Allocation; Business Processes; Mission and Purpose; Organizational Culture; Organizational Design; Organizational Structure; Strategic Planning; Conflict and Resolution; Power and Influence; Business Strategy; Competitive Strategy; Competitive Advantage; Auto Industry; Computer Industry; Entertainment and Recreation Industry; Financial Services Industry; Health Industry; Information Industry; Legal Services Industry; Manufacturing Industry; Media and Broadcasting Industry; Publishing Industry; Retail Industry; Video Game Industry; China; India; United States

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

People achieve success in the early years of their career by specializing and becoming functional experts—in essence, they succeed by knowing more and more about less and less, says Benjamin C. Esty, chair of the General Management... View Details

Keywords: by Martha Lagace

January 1980
Supplement

General Electric vs. Westinghouse in Large Turbine Generators (C)

By: Michael E. Porter

Supplements the (A) case. View Details

Keywords: Manufacturing Industry; United States

October 1993 (Revised April 1994)
Case

Jack Welch: General Electric's Revolutionary

By: Joseph L. Bower and Jay Dial

Describes the work of Jack Welch as CEO of General Electric from 1981 to 1992, focusing particularly on his transformation of the company's portfolio through extensive dispositions and acquisitions and the company's culture through a mandated process called "work out."... View Details

Keywords: Acquisition; Transformation; Investment Portfolio; Leadership Style; Management; Organizational Culture; Personal Development and Career

July 1998 (Revised December 1998)
Background Note

Down General Management Memory Lane

By: Ashish Nanda

Offered at the end of a twenty-five session course on general management, this note reviews the course and reflects on major parts of learning. View Details

Keywords: Management

Research Summary

General research interests

Implications of information technology for strategy and operations
Organizational knowledge, learning, and information processing
Business growth and scalable organizational architectures
Japanese busines
High technology... View Details

January 1960
Case

General Motors Corp.

March 2012 (Revised July 2018)
Case

V-Cola: General Instructions

By: Ian Larkin and Hal Movius

V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation... View Details

Keywords: Negotiation Process; Contracts; Information; Motivation and Incentives; Advertising Industry; Food and Beverage Industry

August 1995 (Revised September 1996)
Supplement

General Instrument (B)

Updates the (A) case. View Details

April 1995 (Revised July 1997)
Case

General Instrument (A)

A manufacturer of cable TV transmission equipment is faced with redesigning its network of international plants that make set-top converters and decoders. One possibility is to have each plant dedicated to manufacturing and engineering support for different product... View Details

Keywords: Technology; Organizational Change and Adaptation; Manufacturing Industry; Media and Broadcasting Industry

November 1990 (Revised April 1999)
Case

General Motors: Packard Electric Division

By: Steven C. Wheelwright

Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details

Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry

January 1989 (Revised April 1991)
Case

General Electric: Valley Forge (A)

By: Robert L. Simons

A series of eight vignette cases designed to be taught in one classroom session. This case describes a potential problem in the way that General Electric has billed the government under a large defense contract. Designed to allow students to discuss what actions top... View Details

Keywords: Government Administration; Contracts; Policy; Accounting; Management Teams; Business and Government Relations; Industrial Products Industry

June 1995 (Revised February 1998)
Case

Welsh Water (A): General Information

This is a four-player negotiation simulation in which a newly-privatized British water utility must deal with contentious unions and national collective-bargaining agreements. Explores the question of coalitions and multi-lateral negotiations, and the value of... View Details

Keywords: Negotiation; Privatization; Labor Unions; Utilities Industry; Wales