Funnel - Publications - Faculty & Research

29 Apr 2022
News

Clean Slate

being treated properly. Not being able to properly transport and treat waste has a wide scale impact. Forty-eight percent of all children under the age of five are undernourished because of bad sanitation. What’s more, India spends 15 billion a year treating waterborne... View Details

Keywords: Water, Sewage and Supply Systems; Utilities

Web

Credential of Digital Innovation and Strategy | HBS Online

Course – 6 Modules Digital Marketing Strategy Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic business environment. Highlights Asmita Dubey, L'Oreal CMO Complexities of the View Details

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

Business School Case 617-024 Product Development Fundamentals This note introduces key managerial issues in new product development. It describes the product development funnel and alternative approaches to structuring product development... View Details

Keywords: Carmen Nobel

01 Dec 2009
News

The Fab Four

entities. I’d always thought that Africa was the next generation’s problem — that it was just too tough. But the more I looked at MP’s Millennium Villages initiative, the more similarities I saw to what we did in the private sector in raising funds and View Details

Keywords: Julia Hanna; contests; Technical and Trade Schools; Educational Services; Data Processing, Hosting, and Related Services; Information; News, Library, Internet, and Other Services; Information; Fabricated Metal Product Manufacturing; Manufacturing

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

to want to buy a service. Initially, TripAdvisor was just making money mostly on attention, these ads. But as it became the biggest company in the world in terms of user visits and traffic, it sort of naturally started saying, “Hey, can we start to go down the consumer... View Details

Keywords: by Brian Kenny; Advertising; Travel

01 Nov 2016
First Look

First Look - November 1, 2016

This case presents three short vignettes, with three fictitious organizations, to facilitate a discussion around these important decisions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817010-PDF-ENG Harvard Business School Case 817-009 eSig: Conversion... View Details

Keywords: Sean Silverthorne

Publications