Publications

April 1995 (Revised June 1996)
Case

Choice Hotels International, 1995

By: Tarun Khanna and Israel Yellen Ganot

Illustrates the various ways in which Choice Hotels, the franchiser for seven mid-market hotel chains, can realize economies of scope across its multiple products. Also provides an opportunity to discuss the benefits and limitations of various organizational forms... View Details

Keywords: Organizational Structure; Competition; Franchise Ownership; Accommodations Industry; United States

23 Jul 2001
Research & Ideas

Sam Walton: Great From the Start

Sam Walton's first store was a second-rate store in a second-rate town in what no one would have classified as a first-rate state. Millions, literally, of small stores failed during the course of the twentieth century in America. There were about 1.7 million retail... View Details

Keywords: by Richard S. Tedlow; Retail

August 1992 (Revised February 1998)
Supplement

Star Distributors, Inc. (B)

By: David A. Thomas

Presents the dilemma of Don Waters, vice president of Franchise Operations at Belmont Beverages. Waters must must decide what to do about the conflict between two partners in one of Belmont's franchises. View Details

Keywords: Management Teams; Conflict Management; Franchise Ownership; Partners and Partnerships; Distribution Industry; Food and Beverage Industry

December 1978 (Revised January 1986)
Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy

Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details

Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry

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January 2008 (Revised February 2011)
Case

Rubbish Boys

By: Noam Wasserman and Rachel Galper

It looked like founder-CEO Brian Scudamore might not be able to pursue franchising as a growth option for his junk-removal business after all. Over the years, he had overcome many hurdles, including buying out his "too-fiery" co-founder, firing all of his employees so... View Details

Keywords: Service Operations; Problems and Challenges; Brands and Branding; Business Model; Partners and Partnerships; Business Growth and Maturation; Franchise Ownership; Growth and Development Strategy; Service Industry; Canada; North America

09 Jul 2008
Research & Ideas

Starbucks’ Lessons for Premium Brands

Starbucks' announcement that it will close 600 stores in the United States is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognized the problem that his own growth... View Details

Keywords: by John Quelch; Retail

August 1992 (Revised September 2002)
Case

Star Distributors, Inc. (A)

By: David A. Thomas

Depicts the conflict and organizational problems that emerged in a franchise operation owned by Paul Logan, an African American, and John Heyman, a white American. Provides the opportunity to examine the ways in which race influences managerial behavior and... View Details

Keywords: Conflict Management; Performance Effectiveness; Franchise Ownership; Race; Management Style; Conflict and Resolution; Business and Stakeholder Relations

October 2010 (Revised April 2013)
Case

Bridge International Academies: A School in a Box

By: V. Kasturi Rangan and Katharine Lee

Bridge International was founded in 2007 as a for-profit social enterprise to address the educational needs of poor children in Africa. Ten schools were operational in Kenya by 2010. The plan was to franchise nearly 3,000 schools all over Africa. The case is meant to... View Details

Keywords: Business Model; Education; Growth and Development; Franchise Ownership; Strategic Planning; Problems and Challenges; Social Enterprise; Segmentation; Education Industry; Africa; Kenya

July 1998
Case

Microsoft--1995 (Abridged)

By: Tarun Khanna and David B. Yoffie

Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive... View Details

Keywords: Competitive Strategy; Competitive Advantage; Business Strategy; Corporate Strategy; Horizontal Integration; Information Technology Industry; Computer Industry

December 2010
Case

Restaurant Valuation: O'Charley's and AFC

This case is a comparative analysis of the strategy, accounting, performance, and valuation for two restaurant chains alternatively having a company-owned versus franchising strategy. It requires students to identify these two different strategies, and the related... View Details

Keywords: Private Ownership; Valuation; Franchise Ownership; Retail Industry; Food and Beverage Industry

March 1983 (Revised November 1988)
Case

Michael Bregman

By: Howard H. Stevenson and Richard O. von Werssowetz

Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different... View Details

Keywords: Decisions; Framework; Growth and Development Strategy; Franchise Ownership; Expansion

May 2008 (Revised June 2008)
Case

Kenny Kahn at Muzak (A)

By: Linda A. Hill and Emily Stecker

Founded in 1934, Muzak pioneered the industry of background music. Equipped with propriety technology and a vast music library, over the ensuing decades the Muzak franchise organization expanded geographically. Despite a history of innovation, by the late 1990s Muzak... View Details

Keywords: Change Management; Design; Management Analysis, Tools, and Techniques; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Franchise Ownership; Music Industry

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January 2008 (Revised August 2011)
Case

ProntoWash: Washing the World's Cars to a Tango Beat

ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash... View Details

Keywords: Customer Focus and Relationships; Growth and Development Strategy; Balanced Scorecard; Management Systems; Franchise Ownership; Performance Consistency; Argentina

October 2010 (Revised July 2012)
Supplement

Robin Bienenstock at Sanford C. Bernstein

By: Linda A. Hill and Dana Teppert

Robin Bienenstock, a senior sell-side equity research analyst at Sanford C. Bernstein, considers how to build her research franchise given the changing nature of the industry and the firm. A collaborative research paper called "Computer in Your Pocket" was recently... View Details

Keywords: Employees; Knowledge Dissemination; Knowledge Sharing; Leadership; Groups and Teams; Research; Cooperation; Financial Services Industry

Research Summary

Control in Inter-organizational Settings

By: V.G. Narayanan

Professor Narayanan is studying how franchise owners use measurement tools such as the Balanced Scorecard and mystery shopper survyes to mitigate incentive and information frictions that arise between franchisors and franchisees. He is also studying control issues that... View Details

June 1989 (Revised May 1993)
Case

Fairfield Inn (A)

By: James L. Heskett

The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to... View Details

Keywords: Selection and Staffing; Innovation and Invention; Growth and Development Strategy; Franchise Ownership; Performance Evaluation; Corporate Strategy; Accommodations Industry

October 2023 (Revised January 2024)
Case

McDonald's Board of Directors (A)

By: Lynn S. Paine and Will Hurwitz

In October 2019, the McDonald’s Corporation board of directors, chaired by Enrique Hernandez, Jr., gathered to learn the results of their outside counsel’s investigation into the conduct of the CEO. On the surface, the iconic fast-food chain was thriving as growing... View Details

September 1987 (Revised May 1993)
Case

Pizza Hut, Inc.

Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the... View Details

Keywords: Organizational Change and Adaptation; Expansion; Franchise Ownership; Product Launch; Food and Beverage Industry; United States