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- All HBS Web (354)
- Faculty Publications (55)
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- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
product planning strategy? No matter how radical a new product is, it will always be perceived initially in terms of some frame of reference.— Gerald Zaltman A: The insights offered by methods that probe the unconscious mind are relevant... View Details
Keywords: by Manda Mahoney
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
causes us to buy a product, not what's correlated with it. We realized that the causal mechanism behind a purchase is, 'Oh, I've got a job to be done.' And it turns out that it's really effective in allowing a company to build products... View Details
- Teaching Interest
Managing Human Capital
The Managing Human Capital course has been specifically designed to teach practical skills for the future general manager (not just the human resource practitioner) who seeks to manage both other people and her or his own career with optimal... View Details
Keywords: Human Capital; Hiring; Socialization; Performance Management; Compensation And Benefits; Talent Development And Retention; Structure; Career Management; Human Resources; Leadership; Personal Development and Career; Organizations; Organizational Culture; Organizational Design; Organizational Structure; Africa; Asia; Europe; Middle East; Latin America; North and Central America; South America
- 23 Feb 2010
- First Look
First Look: Feb. 23
Software Innovation Authors:Ned Gulley and Karim R. Lakhani Abstract We investigate if the actions by individuals in creating effective new innovations are aligned with the reuse of those innovations by others in a private-collective... View Details
Keywords: Martha Lagace
- 26 Jun 2012
- First Look
First Look: June 26
rewards, respectively. The analysis yields three main findings. First, non-financial rewards are more effective at eliciting effort than either financial rewards or the volunteer contract. The effect of... View Details
Keywords: Sean Silverthorne
- 20 Jun 2005
- Research & Ideas
Creating a Positive Professional Image
she says. "It is only wise to add your voice in framing others' theories about who you are and what you can accomplish." There are plenty of books telling you how to "dress for success" and control your body language.... View Details
Keywords: by Mallory Stark
- 08 Jul 2014
- First Look
First Look: July 8
investigates the effect of pay for performance in firms, yet less is known about the effect of non-financial rewards, especially in organizations that hire individuals to perform tasks with positive social... View Details
Keywords: Carmen Nobel
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
forthcoming Review of Accounting Studies The Effect of Enforcement Transparency: Evidence from SEC Comment-Letter Reviews By: Duro, Miguel, Jonas Heese, and Gaizka Ormazabal Abstract—This paper studies the View Details
Keywords: Dina Gerdeman
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
find evidence of lessened gender penalties for female-led ventures that are presented using a social impact frame. In a second study, we experimentally validate this effect and show that it is mediated by the View Details
Keywords: Dina Gerdeman
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
the average price of a bottle is $15, you’ll think the wine should cost $15. "Many people don’t want to be perceived as under-tipping or be perceived as cheap." “We see those framing effects in practice when... View Details
Keywords: by Anna Lamb, Harvard Gazette
- 26 Feb 2007
- Research & Ideas
The Power of the Noncompete Clause
that these effects were amplified for inventors with particular characteristics. As Marx explains, the results suggest that "star" or "specialist" inventors wishing to explore career opportunities may need to look... View Details
Keywords: by Martha Lagace
- 17 Jan 2017
- First Look
First Look at New Research: January 17
structure, allows us to analyze the effect of quota frequency on sales force performance. Over a given time frame (i.e., a month), we find that shifting to a temporally more frequent quota plan—the daily... View Details
Keywords: Sean Silverthorne
- 01 Aug 2011
- Research & Ideas
Immigrant Innovators: Job Stealers or Job Creators?
immigrants are extremely important to innovation. What is debated is whether that comes at the expense of native Americans." Kerr's recent research indicates that while the program is good for innovation, it has limited overall effect on... View Details
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
tenets of effective leadership are familiar, but everything is happening much, much faster. And the task is not to cross the finish line and turn off the engine, but to get comfortable—as a leader and as a company—with this new pace and... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
progress. But developed countries are sort of in a static state and and relatively depressed. Part of that's climate and part of that's weather. Not not literally, I mean, that's obviously what I'm talking about is sort of systemic versus specific effects. The systemic... View Details
Keywords: by HBS Staff
- 18 Jun 2020
- Research & Ideas
What Is an "Essential" Purchase for a Low-Income Family?
research team to give away. While 53 percent chose the (objectively more valuable) Best Buy gift card for the higher-income recipient, only 25 percent of the participants did so for the lower-income person. The implication? Study participants View Details
Keywords: by Rachel Layne
- 22 Apr 2014
- First Look
First Look: April 22
happy or saving the environment). Moreover, mediation analyses revealed that this effect was driven by differences in the size of the gap between participants' expectations and reality. Compared to those who pursued an abstractly View Details
Keywords: Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
corporate leaders about the purpose of and means for change. In effect these two approaches to organizational change represent theories in use by senior executives and the consultants and academics who advise them. By "theory in... View Details
Keywords: by Michael Beer & Nitin Nohria
- 01 Aug 2022
- What Do You Think?
Does Religious Belief Affect Organizational Performance?
organizational culture has a significant impact on an index comprised of annual net income growth, annual return on invested capital, and annual growth of stock price. We found that strong cultures can have either significantly positive or negative View Details
Keywords: Re: James L. Heskett
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
September 2017 Management Science Channel Integration, Sales Dispersion, and Inventory Management By: Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos Abstract—We study the effects of the introduction of cross-channel... View Details
Keywords: Sean Silverthorne