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  • March 2005 (Revised March 2006)
  • Background Note

Activity-Based Costing and Capacity

By: Robert S. Kaplan
Discusses the use of budgeted rather than historical data in an activity-based costing (ABC) model and argues for calculating rates using practical capacity, not actual utilization. An ABC model need not be limited to analysis of historical data. When cost driver rates... View Details
Keywords: Activity Based Costing and Management; Accounting Industry
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  • October 2018
  • Article

The Operational Value of Social Media Information

By: Ruomeng Cui, Santiago Gallino, Antonio Moreno and Dennis J. Zhang
While the value of using social media information has been established in multiple business contexts, the field of operations and supply chain management have not yet explored the possibilities it offers in improving firms' operational decisions. This study attempts to... View Details
Keywords: Machine Learning; Information; Sales; Forecasting and Prediction; Social Media
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  • May 2013
  • Teaching Note

Coca-Cola: Residual Income Valuation

By: Suraj Srinivasan and Edward J. Riedl
Teaching note for a case of the same title that introduces students to the residual income (also known as the abnormal earnings) valuation model using the firm Coca-Cola. Students are provided with the primary financial statements (through fiscal 2010) and forecast... View Details
Keywords: Valuation; United States
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  • Article

Beacon and Warning: Sherman Kent, Scientific Hubris, and the CIA's Office of National Estimates

By: J. Peter Scoblic
Would-be forecasters have increasingly extolled the predictive potential of Big Data and artificial intelligence. This essay reviews the career of Sherman Kent, the Yale historian who directed the CIA’s Office of National Estimates from 1952 to 1967, with an eye toward... View Details
Keywords: National Security; Analytics and Data Science; Analysis; Forecasting and Prediction; History
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  • February 2010
  • Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details
Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques
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    Siyu Zhang

    Siyu Zhang is a second-year doctoral student at HBS. Prior to joining HBS. He was a Data Scientist at John Hancock, where he utilized machine learning models to predict the classification of insurance policy applications. Siyu is a former Investment Director at... View Details

    • Research Summary

    Mobile web advertising: maximum entropy banner allocation

    The worldwide mobile advertising market, currently $3 billion in size, is expected to grow to $20 billion by 2011.  Online and mobile advertising employs two main pricing models: pay-per-click (CPC) and pay-per-impression (CPM).  To date, most of the... View Details

    • Article

    Waves in Ship Prices and Investment

    By: Robin Greenwood and Samuel G. Hanson
    We study the link between investment boom and bust cycles and returns on capital in the dry bulk shipping industry. We show that high current ship earnings are associated with high used ship prices and heightened industry investment in new ships, but forecast low... View Details
    Keywords: Business Earnings; Price; Investment; Shipping Industry
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    • September 2011
    • Article

    Information Risk and Fair Value: An Examination of Equity Betas

    By: Edward J. Riedl and George Serafeim
    Using a sample of U.S. financial institutions, we exploit recent mandatory disclosures of financial instruments designated as fair value level 1, 2, and 3 to test whether greater information risk in financial instrument fair values leads to higher cost of capital. We... View Details
    Keywords: Forecasting and Prediction; Assets; Cost of Capital; Financial Institutions; Financial Instruments; Corporate Disclosure; Information; Risk and Uncertainty; Value; United States
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    • 24 Oct 2006
    • First Look

    First Look: October 24, 2006

      Working PapersManaging Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning Authors:Rogelio Oliva and Noel Watson Abstract To date, little research has been done on managing the... View Details
    Keywords: Sean Silverthorne
    • 12 Oct 1999
    • Research & Ideas

    Rapid Response: Inside the Retailing Revolution

    knowledge of what sells and what doesn't, flexible manufacturing capabilities that can respond appropriately to demand, lean rather than fat and costly inventories, and the rapid replenishment of stock. "The old way was to gear planning and production decisions to... View Details
    Keywords: by James E. Aisner; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
    • 06 Oct 2008
    • Research & Ideas

    Updating a Classic: Writing a Great Business Plan

    uncertainty in the market, investors become quite risk averse. They will only back proven entrepreneurs with truly compelling ideas. People make the numbers, not conversely. So, I still think the people making the forecasts are more... View Details
    Keywords: by Sean Silverthorne
    • Research Summary

    Current Research

     

    I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

    • 07 Oct 2024
    • Research & Ideas

    Election 2024: Why Demographics Won't Predict the Next President

    Pundits love a political horse race, parsing the latest polls to predict who might win an election. And in the final runup to the US presidential contest, these forecasts can influence markets and shape public opinion and policies. But as... View Details
    Keywords: by Jay Fitzgerald

      "Selective Attention and Learning"

      What do we notice and how does this affect what we learn and come to believe? I present a model of an agent who learns to make forecasts on the basis of readily available information, but is selective as to which information he attends to: he chooses whether to... View Details
      • 11 Jan 2007
      • Working Paper Summaries

      A Perceptions Framework for Categorizing Inventory Policies in Single-stage Inventory Systems

      Keywords: by Noel Watson
      • 2014
      • Working Paper

      Financing Risk and Innovation

      By: Ramana Nanda and Matthew Rhodes-Kropf
      We provide a model of investment into new ventures that demonstrates why some places, times, and industries should be associated with a greater degree of experimentation by investors. Investors respond to financing risk―a forecast of limited future funding―by modifying... View Details
      Keywords: Business Startups; Venture Capital; Financial Markets; Financing and Loans; Investment; Price Bubble; Innovation and Invention; Technological Innovation; Risk and Uncertainty
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        Best-selling and New Cases by Ben Esty

        Best-Selling (MOST POPULAR) Cases:  

          1) Eaton: Portfolio Transformation & Cost of... View Details

        • August 2021
        • Supplement

        Coats: Supply Chain Challenges: Spreadsheet Supplement

        By: Willy C. Shih
        Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
        Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Growth and Development Strategy; Forecasting and Prediction; Demand and Consumers; Consolidation; Apparel and Accessories Industry; Asia
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        • 12 Mar 2024
        • HBS Case

        How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

        Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
        Keywords: by Rachel Layne; Electronics; Information Technology