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    • News  (173)
    • Research  (258)
    • Multimedia  (4)
  • Faculty Publications  (114)

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  • All HBS Web  (520)
    • News  (173)
    • Research  (258)
    • Multimedia  (4)
  • Faculty Publications  (114)
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  • 05 Jul 2021
  • What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

(Image credit: iStockphoto/skynesher) I will always remember November 11, 1977 as the day I drove a Ford Pinto into the employee parking lot of the General Motors Technical Center in Detroit. My vehicle was... View Details
Keywords: by James Heskett
  • February 1990 (Revised March 1992)
  • Supplement

Automobile Dealer Sales and Service: Critical Incidents

By: Leonard A. Schlesinger
To be used in conjunction with Ford Motor Co.: Dealer Sales and Service. View Details
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Schlesinger, Leonard A. "Automobile Dealer Sales and Service: Critical Incidents." Harvard Business School Supplement 690-061, February 1990. (Revised March 1992.)
  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

In this excerpt taken from the chapter entitled "From Trade to Investment," HBS visiting professor Geoffrey Jones traces the transition of the British trading companies from purely trading View Details
Keywords: by Geoffrey Jones
  • May 2008 (Revised June 2009)
  • Case

House of Tata: Acquiring a Global Footprint

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
Chronicles the globalization of the Tata Group, one of India's largest business groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization... View Details
Keywords: Mergers and Acquisitions; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; India; United States
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Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. "House of Tata: Acquiring a Global Footprint." Harvard Business School Case 708-446, May 2008. (Revised June 2009.)
  • February 2021 (Revised June 2023)
  • Case

Henry Ford: Changing the World

By: Robert Simons and Max Saffer
This case traces the rise of Henry Ford from a small farm in Michigan to the controlling shareholder of the Ford Motor Company. The case describes how Ford, as young man, acquired engineering skills and the risks he took as he built and marketed one of the first... View Details
Keywords: Technology; Entrepreneurship; Personal Characteristics; Business Startups; Management; Success; Values and Beliefs; Technological Innovation; Personal Development and Career; Auto Industry; United States; Michigan
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Simons, Robert, and Max Saffer. "Henry Ford: Changing the World." Harvard Business School Case 121-063, February 2021. (Revised June 2023.)
  • July 1990 (Revised August 1994)
  • Case

U.S. Auto Industry: Scenarios and Choices for the 1990s

By: Malcolm S. Salter
Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details
Keywords: Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States
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Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices for the 1990s." Harvard Business School Case 391-001, July 1990. (Revised August 1994.)
  • 22 Feb 2010
  • Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

plans for resolution have been Toyota's substitute for crisis response. As accounts pour in about declining quality, the company parades out relatively unknown mid-level managers to quell the firestorm. It won't work. "You live by... View Details
Keywords: by William George; Auto
  • September 2021 (Revised March 2024)
  • Case

Tesla in 2023: 'Electrified' Competition

By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of... View Details
Keywords: Barrier To Entry; Competitive Advantage; Innovation; Tesla; Automotive Industry; Sustainable Competitive Advantage; Values; Vision; Learning By Doing; Economies Of Scale; Electric Vehicle; Scenario Planning; Batteries; Competitive Strategy; Product Positioning; Profit; Competition; Industry Growth; Auto Industry
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Van den Steen, Eric, Ramon Casadesus-Masanell, and Karen Elterman. "Tesla in 2023: 'Electrified' Competition." Harvard Business School Case 722-375, September 2021. (Revised March 2024.)
  • April 1, 2012
  • Article

The Driver in Ford's Amazing Race

By: Nancy F. Koehn
In "American Icon: Alan Mulally and the Fight to Save Ford Motor Company" (Crown Business: $26), Bryce G. Hoffman recounts the turnaround in careful, often gripping detail. Make no mistake, this is a story, not a structured analysis of Ford's transformation. Those... View Details
Keywords: Business History; Transformation; Manufacturing Industry; Auto Industry; United States
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Koehn, Nancy F. "The Driver in Ford's Amazing Race." New York Times (April 1, 2012), BU7.
  • July 2020 (Revised January 2021)
  • Case

Rosalind Fox at John Deere

By: Anthony Mayo and Olivia Hull
Rosalind Fox, the factory manager at John Deere’s Des Moines, Iowa plant, has improved the financial standing of the factory in the three years she’s been at its helm. But employee engagement scores—which measured employees’ satisfaction with working conditions and... View Details
Keywords: Agribusiness; Change Management; Experience and Expertise; Talent and Talent Management; Diversity; Gender; Race; Engineering; Geographic Location; Globalized Markets and Industries; Leadership Development; Leadership Style; Leading Change; Management Style; Management Teams; Organizational Culture; Personal Development and Career; Prejudice and Bias; Power and Influence; Status and Position; Trust; Agriculture and Agribusiness Industry; United States
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Mayo, Anthony, and Olivia Hull. "Rosalind Fox at John Deere." Harvard Business School Case 421-011, July 2020. (Revised January 2021.)
  • December 2023
  • Case

Robert McNamara: Changing the World

By: Robert Simons and Shirley Sun
This case traces the life of Robert McNamara from Harvard Business School to Ford Motor Company to the U.S. Department of Defense. McNamara excelled in every job along the way: becoming the youngest-ever professor at Harvard Business School, the first non-family... View Details
Keywords: Performance Measurement; Military; Leadership Development; Values and Beliefs; Personal Characteristics; Leadership Style; Success; Business and Government Relations; Power and Influence; Business Education; War
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Simons, Robert, and Shirley Sun. "Robert McNamara: Changing the World." Harvard Business School Case 124-036, December 2023.
  • 12 Nov 2013
  • First Look

First Look: November 12

Purchase this case: http://hbr.org/search/514026-PDF-ENG Harvard Business School Case 614-010 Ford vs. GM: The Evolution of Mass Production (A) This case explores the very different paths taken by the Ford... View Details
Keywords: Sean Silverthorne
  • November 2011 (Revised June 2012)
  • Case

The Big 3 Roar Back

By: William W. George
The "Big 3"—Ford Motor Company, General Motors, and Chrysler—were all headquartered in Detroit, Michigan. Born between 1903 and 1928, they dominated the automobile industry in the U.S. for decades until they became complacent. In the 1970s they started losing share to... View Details
Keywords: Production; Labor Unions; Labor and Management Relations; Industry Clusters; Competitive Strategy; Auto Industry; Manufacturing Industry; Michigan
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George, William W. "The Big 3 Roar Back." Harvard Business School Case 412-072, November 2011. (Revised June 2012.)
  • September 2007 (Revised January 2008)
  • Case

Tata Motors: The Tata Ace

By: Krishna G. Palepu and Vishnu Srinivasan
Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details
Keywords: Emerging Markets; Product Development; Product; Innovation Strategy; Business Strategy; Marketing Strategy; Auto Industry; India
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Palepu, Krishna G., and Vishnu Srinivasan. "Tata Motors: The Tata Ace." Harvard Business School Case 108-011, September 2007. (Revised January 2008.)
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

and revolutionized millions of Americans' lives. Riding the wave of the Model T's success, Ford Motor Company became the undisputed leader of this young market and by the early... View Details
Keywords: by Staff; Auto
  • 2015
  • Chapter

From Periphery to Core: A Process Model for Embracing Sustainability

By: Luciana Silvestri and Ranjay Gulati
There is a growing call for business enterprises to adopt sustainability principles and practices, yet many established organizations continue to struggle in their quest to embrace them. In this chapter, we analyze how organizations that relegate sustainability to the... View Details
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Silvestri, Luciana, and Ranjay Gulati. "From Periphery to Core: A Process Model for Embracing Sustainability." In Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015.
  • August 1983 (Revised March 2011)
  • Case

Honda (A)

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group... View Details
Keywords: Business History; Global Strategy; Business Strategy; Auto Industry; Japan; United States
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Christiansen, Evelyn T., and Richard Pascale. "Honda (A)." Harvard Business School Case 384-049, August 1983. (Revised March 2011.)
  • December 1991 (Revised February 1992)
  • Case

Dayton Electric Corp.

By: Steven C. Wheelwright
Concerns a product redesign decision for one of the company's most successful motor products, its rectified power, medium D-C motor, the RPM. A one-year redesign program has proposed a design that comes close to meeting its stated cost and performance goals, but at the... View Details
Keywords: Product Design; Strategic Planning; Research and Development; Business Divisions; Decisions; Forecasting and Prediction; Product Development; Technological Innovation; Machinery and Machining; Manufacturing Industry; Ohio
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Wheelwright, Steven C. "Dayton Electric Corp." Harvard Business School Case 692-071, December 1991. (Revised February 1992.)
  • March 2005 (Revised January 2006)
  • Case

Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures

By: Mihir A. Desai and Mark Veblen
How should a multinational firm manage foreign exchange exposures? Examines transactional and translational exposures and alternative responses to these exposures by analyzing two specific hedging decisions by General Motors. Describes General Motors' corporate hedging... View Details
Keywords: Multinational Firms and Management; Currency Exchange Rate; Expansion; Credit Derivatives and Swaps; Financial Management; Investment Funds; Risk and Uncertainty; International Finance; Auto Industry
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Desai, Mihir A., and Mark Veblen. "Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures." Harvard Business School Case 205-095, March 2005. (Revised January 2006.)
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

David M. Upton Abstract This paper examines how a company sets out to build an operations-based advantage. In particular, we investigate the implementation of a lean operating system at an Indian software services firm. By studying the... View Details
Keywords: Martha Lagace
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