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Publications
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- July 1990 (Revised August 1994)
- Case
U.S. Auto Industry: Scenarios and Choices for the 1990s
Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details
- February 1990 (Revised March 1992)
- Teaching Note
Ford Motor Co.: Dealer Sales and Service, Teaching Note
Teaching Note for (9-690-030). View Details
- February 1990 (Revised March 1992)
- Supplement
Automobile Dealer Sales and Service: Critical Incidents
To be used in conjunction with Ford Motor Co.: Dealer Sales and Service. View Details
- November 1989 (Revised February 1992)
- Case
Ford Motor Co.: Dealer Sales and Service
Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
- November 1989 (Revised November 1991)
- Case
Transformation at Ford
By: Leonard A. Schlesinger and Richard Pascale
In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major... View Details
- April 1988 (Revised September 1992)
- Case
Frito-Lay, Inc.: The Backhaul Decision
Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details
- May 1982 (Revised February 1983)
- Case
Ford Motor Co. (A): The Automobile Crisis and Ford's Strategic Posture--1980
- May 1982 (Revised February 1983)
- Case
Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980
- April 1978 (Revised October 1994)
- Case
Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors
Provides the background on Cumberland Metal Industries' entry into the automotive components market as a supplier of emission control equipment parts. Cumberland Metal must decide what bid to quote on Beta Motor's 1978 model year business. The company previously had a... View Details