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Publications

Filter Results: (348) Arrow Down
Filter Results: (348) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (348)
    • News  (191)
    • Research  (129)
  • Faculty Publications  (14)

Show Results For

  • All HBS Web  (348)
    • News  (191)
    • Research  (129)
  • Faculty Publications  (14)
← Page 4 of 348 Results →
  • 08 Nov 2016
  • First Look

November 8, 2016

use standardized color, achieved by synthetic dyes, as part of their marketing strategies. Food manufacturers along with dye makers and regulators co-created the food-coloring business. Synthetic View Details
Keywords: Sean Silverthorne
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's View Details
Keywords: by Michael Blanding
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful... View Details
Keywords: by Sean Silverthorne; Service; Service
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

separately. "Bundling is pervasive in several markets, and it works in many cases," says Vineet Kumar, an assistant professor in the Marketing Unit at Harvard Business School. People appreciate bundles even at View Details
Keywords: by Dina Gerdeman
  • 24 May 2023
  • Blog Post

Innovating, Funding, and Scaling Climate Solutions at Harvard Business School: Day Three of Harvard Climate Action Week

develop solutions—scalable and profitable business models and services bettering the lives of people,” said Professor George Serafeim at the opening of the Accelerating Climate... View Details
  • 02 Feb 2021
  • Blog Post

Finding My Focus in Health care Amidst a Global Pandemic

decade, legislators have passed countless health care policies that impact how hospitals, insurance companies and pharmaceutical manufacturers deliver services to patients. Even more, the ongoing SARS-CoV-2... View Details
  • 18 May 2010
  • First Look

First Look: May 18

role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job market applicants now have a signaling View Details
Keywords: Martha Lagace
  • 10 Feb 2015
  • First Look

First Look: February 10

and contemporary art in the world. Stack was the architect of the Tate's "fifth gallery," its online presence. Stack had guided the Tate through two digital strategy planning processes, and his... View Details
Keywords: Sean Silverthorne

    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: food; food; food; food; food; food; food; food; food
    • 28 Apr 2009
    • First Look

    First Look: April 28, 2009

    and services including computers, handheld devices, servers, and digital entertainment, employed 172,000 people and posted $104 billion in sales... View Details
    Keywords: Martha Lagace
    • 12 Jul 2006
    • Research & Ideas

    Competition the Cure for Healthcare

    a value-based system keeps the health plan separate from the provider, and providers compete at the medical condition level. The health plan is also indispensable in aggregating information. We think the health plan is the logical View Details
    Keywords: by Roger Thompson; Health
    • 15 Nov 2011
    • First Look

    First Look: November 15

    billion additional urban dwellers. Second, shared resources like clean water, clean air, energy, and places to put solid waste are already scarce and constrained. Urbanization... View Details
    Keywords: Sean Silverthorne
    • 14 Dec 2010
    • First Look

    First Look: Dec. 14

    pervasive in the China business context characterized by heavy reliance on personal relationships or guanxi, it went against the founding principles of CDG-professionalism and service quality. Yang had to... View Details
    Keywords: Sean Silverthorne
    • 05 Oct 2009
    • Research & Ideas

    The Vanguard Corporation

    sense of purpose could use that to guide innovation. One of the exciting parts of SuperCorp and the rise of this company model is that it's actually a way to develop products and View Details
    Keywords: by Sean Silverthorne
    • 20 Nov 2012
    • First Look

    First Look: November 20

    Marketing (forthcoming) Abstract What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the... View Details
    Keywords: Sean Silverthorne
    • 16 Jun 2015
    • Blog Post

    Military Alumna Reflects on Time at HBS

    schools that winter. Nothing came close to how I was welcomed and my service was appreciated at HBS. I was fortunate to have the opportunity to study at HBS - an opportunity that I am still grateful for to... View Details
    • 01 Mar 2003
    • News

    Dick Franyo: From Banker to Barkeeper

    was leveled and in its place rose what his wife, Susan, refers to as the couple’s “dream bar.” “Susan and I traveled from the Caribbean to New England, taking detailed pictures... View Details
    Keywords: Deborah Blagg; Food Services and Drinking Places; Food Services and Drinking Places
    • Web

    Employment | Harvard Business School

    event and interacting with longer service colleagues. “The stories they share are priceless, the memories are heartfelt, their affection for the School is infectious, and the... View Details
    • 20 Jan 2023
    • News

    Free Spirits

    approximately 40 percent of Americans don’t drink at all. With so many flexi-drinkers crowding the bar these days, the stigma is starting to fade. “Not drinking has become a more visible choice since the... View Details
    Keywords: Jen McFarland Flint; Food Services and Drinking Places; Food Services and Drinking Places
    • June 2020
    • Case

    MOD Pizza: A Winning Recipe? (Abridged)

    By: Boris Groysberg, John D. Vaughan and Matthew Preble
    This is an abridged version of “MOD Pizza: A Winning Recipe?” HBS Case No. 416-004. Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015... View Details
    Keywords: Entrepreneurship; Employees; Employee Relationship Management; Selection and Staffing; Leadership; Growth and Development Strategy; Marketing; Service Delivery; Organizational Culture; Corporate Social Responsibility and Impact; Mission and Purpose; Service Industry; Service Industry; United States
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    Groysberg, Boris, John D. Vaughan, and Matthew Preble. "MOD Pizza: A Winning Recipe? (Abridged)." Harvard Business School Case 420-118, June 2020.
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