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- All HBS Web (348)
- Faculty Publications (14)
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- All HBS Web (348)
- Faculty Publications (14)
- 08 Nov 2016
- First Look
November 8, 2016
use standardized color, achieved by synthetic dyes, as part of their marketing strategies. Food manufacturers along with dye makers and regulators co-created the food-coloring business. Synthetic View Details
Keywords: Sean Silverthorne
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's View Details
Keywords: by Michael Blanding
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful... View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
separately. "Bundling is pervasive in several markets, and it works in many cases," says Vineet Kumar, an assistant professor in the Marketing Unit at Harvard Business School. People appreciate bundles even at View Details
Keywords: by Dina Gerdeman
- 24 May 2023
- Blog Post
Innovating, Funding, and Scaling Climate Solutions at Harvard Business School: Day Three of Harvard Climate Action Week
develop solutions—scalable and profitable business models and services bettering the lives of people,” said Professor George Serafeim at the opening of the Accelerating Climate... View Details
- 02 Feb 2021
- Blog Post
Finding My Focus in Health care Amidst a Global Pandemic
decade, legislators have passed countless health care policies that impact how hospitals, insurance companies and pharmaceutical manufacturers deliver services to patients. Even more, the ongoing SARS-CoV-2... View Details
- 18 May 2010
- First Look
First Look: May 18
role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job market applicants now have a signaling View Details
Keywords: Martha Lagace
- 10 Feb 2015
- First Look
First Look: February 10
and contemporary art in the world. Stack was the architect of the Tate's "fifth gallery," its online presence. Stack had guided the Tate through two digital strategy planning processes, and his... View Details
Keywords: Sean Silverthorne
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
and services including computers, handheld devices, servers, and digital entertainment, employed 172,000 people and posted $104 billion in sales... View Details
Keywords: Martha Lagace
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
a value-based system keeps the health plan separate from the provider, and providers compete at the medical condition level. The health plan is also indispensable in aggregating information. We think the health plan is the logical View Details
- 15 Nov 2011
- First Look
First Look: November 15
billion additional urban dwellers. Second, shared resources like clean water, clean air, energy, and places to put solid waste are already scarce and constrained. Urbanization... View Details
Keywords: Sean Silverthorne
- 14 Dec 2010
- First Look
First Look: Dec. 14
pervasive in the China business context characterized by heavy reliance on personal relationships or guanxi, it went against the founding principles of CDG-professionalism and service quality. Yang had to... View Details
Keywords: Sean Silverthorne
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
sense of purpose could use that to guide innovation. One of the exciting parts of SuperCorp and the rise of this company model is that it's actually a way to develop products and View Details
Keywords: by Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
Marketing (forthcoming) Abstract What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the... View Details
Keywords: Sean Silverthorne
- 16 Jun 2015
- Blog Post
Military Alumna Reflects on Time at HBS
schools that winter. Nothing came close to how I was welcomed and my service was appreciated at HBS. I was fortunate to have the opportunity to study at HBS - an opportunity that I am still grateful for to... View Details
- 01 Mar 2003
- News
Dick Franyo: From Banker to Barkeeper
was leveled and in its place rose what his wife, Susan, refers to as the couple’s “dream bar.” “Susan and I traveled from the Caribbean to New England, taking detailed pictures... View Details
- Web
Employment | Harvard Business School
event and interacting with longer service colleagues. “The stories they share are priceless, the memories are heartfelt, their affection for the School is infectious, and the... View Details
- 20 Jan 2023
- News
Free Spirits
approximately 40 percent of Americans don’t drink at all. With so many flexi-drinkers crowding the bar these days, the stigma is starting to fade. “Not drinking has become a more visible choice since the... View Details
- June 2020
- Case
MOD Pizza: A Winning Recipe? (Abridged)
By: Boris Groysberg, John D. Vaughan and Matthew Preble
This is an abridged version of “MOD Pizza: A Winning Recipe?” HBS Case No. 416-004. Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015... View Details
Keywords: Entrepreneurship; Employees; Employee Relationship Management; Selection and Staffing; Leadership; Growth and Development Strategy; Marketing; Service Delivery; Organizational Culture; Corporate Social Responsibility and Impact; Mission and Purpose; Service Industry; Service Industry; United States
Groysberg, Boris, John D. Vaughan, and Matthew Preble. "MOD Pizza: A Winning Recipe? (Abridged)." Harvard Business School Case 420-118, June 2020.