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Souvenirs & Novelties - The Art of American Advertising
. helped establish brand familiarity by putting up promotional displays . . . and giving away calendars, glasses, and other items bearing company slogans and trademarks,” business historian Walter Friedman explains. 24 For example, calendars (produced as View Details
- Web
IT Strategy: Building a Diversity, Equity, and Inclusion (DEI) Strategy for HBS IT | Information Technology
implementation and operationalization, the Task Force has created an action plan for the 2024 calendar year that includes educational opportunities, event planning, and resource curation. The organization’s trained group of 15 JEDI discussion facilitators have been... View Details
- 06 Dec 2021
- News
In My Humble Opinion: Come Clean
have missed a cracked button in inspection, we didn’t fold the collar up as requested by the customer, etc.” “No second grader says, ‘I want to work in dry cleaning when I grow up.’” “No second grader says, ‘I want to work in dry cleaning... View Details
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
American firms simply folded under the pressure of intensified competition, others—such as Mexico's Hylsamex and Argentina's Siderca, both major manufacturers of steel—emerged to become world-class players. They wanted to know what these... View Details
Keywords: by Nancy O. Perry
- 01 Sep 2024
- News
The Road Less Traveled
big picture, certainly in Europe. As for public transportation, consider commuters who leave cars sitting in parking lots at rail stations, waiting for their post-workday return. Now imagine riding a bike that you can carry, folded up,... View Details
- 01 Dec 2022
- News
I Gave at the Office
funds for her local animal shelter—and found it surprisingly difficult. Much later, in the second year of her PhD program, she discovered the field of behavioral economics and folded her non-academic interests into her research. For his... View Details
- 03 Dec 2018
- Research & Ideas
How Companies Can Increase Market Rewards for Sustainability Efforts
is folded into everyday operations of a company can mask good performance, Serafeim says. “You might be making great investments and great efforts around climate change and decarbonizing your business,” Serafeim says. “But if you are... View Details
Keywords: by Rachel Layne
- 04 Apr 2022
- Research & Ideas
Tech Hubs: How Software Brought Talent and Prosperity to New Cities
note. Fold in the recent rise of remote work amid the COVID-19 pandemic and the question arises: Has the trend peaked? Tech history as told by patents To look at the trends, Kerr and Chattergoon examined detailed filings from the US... View Details
Keywords: by Rachel Layne
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
bought in 2000 for a record $4.7 billion, and the Grey Global Group, which Sorrell brought into the fold in 2005, the firm now employs 100,000 people in 2,000 offices in more than 100 countries. Among its clients are over 330 of the... View Details
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance." Contractive body postures such as folded arms have shown the opposite effect, decreasing testosterone and increasing cortisol. Bos and Cuddy wondered whether there might... View Details
- 13 Apr 2021
- Blog Post
2021 48th Annual H. Naylor Fitzhugh Conference Honors Black Women Leaders
said Phillips-Sadler. “What better way to do that than to meet them where they are, and have that seat be in their own home? I can't think of a better way to invite them into our fold while not asking them to exhaust resources.” Out of... View Details
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
still come from one source, search and advertising, despite the organization's emphasis on providing time and an organization for innovation among its associates. I remembered the airline Song, which had introduced service innovations until it was View Details
Keywords: by Jim Heskett
- 13 Jun 2017
- News
Finding Common Ground
by what might be the shortest dot-com career on record. He accepted a job offer at an Internet startup in New York City at the height of the bubble, only to have the business fold just as he and his wife were packing for the move. “The... View Details
Keywords: Ralph Ranalli
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
increasingly fold Web advertising into their media mix. Deighton and Barwise categorize current Web advertisers as either incumbents, traditional brick-and-mortar organizations that have ventured onto the Internet, or pure-plays, firms... View Details
Keywords: by Peter K. Jacobs
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
the Netherlands within the broader regional structure. In April 2002, when Philips announced plans to set up a regional superstructure in Asia Pacific, it also folded the Netherlands into an expanded region comprising Europe, the Middle... View Details
Keywords: by Pankaj Ghemawat
- 04 Nov 2008
- First Look
First Look: November 4, 2008
developments outside the company, and provides experts for internal innovation initiatives. The EIG selects the most promising from among competing integration projects, provides resources to give them a strong start, and then folds them... View Details
Keywords: Martha Lagace
- 01 Sep 2014
- News
All For One
ideas alive, folding them into a group researching a next-generation storage framework. The best results occur, Hill says, when leaders are able to exercise “both–and” thinking instead of “either–or” thinking, making firm business... View Details
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
counterpart at Gap reiterated their position in a report folded into the meeting minutes, obtained by Bloomberg News. My argument is not intended to acquit factory owners of running unsafe facilities in order to generate greater profits.... View Details
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
experts have deemed this approach inadequate. As Pankaj Ghemawat notes: The emphasis on folding non-market considerations into the analysis of market relationships tends to focus on the effects of non-market variables . . . at the expense... View Details
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
flop. "I get a lot of compliments on it—but the price point is way too high," says Mayo. By contrast, he pulls out a folded paper map with the title "Harvard Star Map." With landmarks where famous and infamous... View Details