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    • All HBS Web  (1,312)
      • Faculty Publications  (108)

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      • October 8, 2012
      • Column

      Henkel's Culture Shift

      By: Robert Simons
      This case descriibes a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details
      Keywords: Strategy Execution; Culture; New CEO; Change; Performance Measures; Accountability; Organizational Change and Adaptation; Corporate Accountability; Leading Change; Competitive Strategy; Organizational Culture; Performance Evaluation; Consumer Products Industry; Germany
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      Simons, Robert. "Henkel's Culture Shift." The Case Study. FT.com (October 8, 2012).
      • April 2012
      • Case

      Renesas Electronics and the Automotive Microcontroller Supply Chain (A)

      By: Willy Shih and Margaret Pierson
      The magnitude 9.0 earthquake that struck Japan in March 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab, so its... View Details
      Keywords: Natural Disasters; Crisis Management; Supply Chain Management; Production; Strategy; Semiconductor Industry; Auto Industry; Japan
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      Shih, Willy, and Margaret Pierson. "Renesas Electronics and the Automotive Microcontroller Supply Chain (A)." Harvard Business School Case 612-071, April 2012.
      • February 2012
      • Case

      Henkel: Building a Winning Culture

      By: Robert Simons and Natalie Kindred
      This case illustrates a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details
      Keywords: Performance Measurement; Performance Appraisals; Human Resource Management; Values; Organizational Transformations; Pay For Performance; Strategy Execution; Values and Beliefs; Work-Life Balance; Organizational Culture; Human Resources; Performance Evaluation; Compensation and Benefits
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      Simons, Robert, and Natalie Kindred. "Henkel: Building a Winning Culture." Harvard Business School Case 112-060, February 2012.
      • 2012
      • Book

      The Culture Cycle: How to Shape the Unseen Force That Transforms Performance

      By: James Heskett
      The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the differential in performance between... View Details
      Keywords: Customer Focus and Relationships; Learning; Framework; Policy; Retention; Books; Analytics and Data Science; Innovation and Invention; Management Practices and Processes; Organizational Culture; Performance Expectations; Research
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      Heskett, James. The Culture Cycle: How to Shape the Unseen Force That Transforms Performance. Upper Saddle River, NJ: FT Press, 2012.
      • Fall 2012
      • Article

      Marketing and Public Policy: Transformative Research in Developing Markets

      By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
      Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
      Keywords: Demand and Consumers; Development Economics; Marketing Strategy; Emerging Markets
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      Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
      • 2010
      • Article

      The Ethical Mirage: A Temporal Explanation as to Why We Are Not as Ethical as We Think We Are

      By: A. E. Tenbrunsel, K. Diekmann, K A. Wade-Benzoni and Max Bazerman
      This paper explores the biased perceptions that people hold of their own ethicality. We argue that the temporal trichotomy of prediction, action and recollection is central to these misperceptions: People predict that they will behave more ethically than they actually... View Details
      Keywords: Forecasting and Prediction; Values and Beliefs; Framework; Research; Behavior; Cognition and Thinking; Perception; Prejudice and Bias
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      Tenbrunsel, A. E., K. Diekmann, K A. Wade-Benzoni, and Max Bazerman. "The Ethical Mirage: A Temporal Explanation as to Why We Are Not as Ethical as We Think We Are." Research in Organizational Behavior 30 (2010): 153–173.
      • February 2010
      • Case

      Shurgard Self-Storage: Expansion to Europe (Abridged)

      By: Richard G. Hamermesh
      Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details
      Keywords: Business Model; Business Growth and Maturation; Multinational Firms and Management; Logistics; Corporate Entrepreneurship; Trade; Equity; Corporate Finance; United States; Europe
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      Hamermesh, Richard G. "Shurgard Self-Storage: Expansion to Europe (Abridged)." Harvard Business School Case 810-102, February 2010.
      • February 2010
      • Background Note

      Marketing Analysis Toolkit: Situation Analysis

      By: Thomas J. Steenburgh and Jill Avery
      Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details
      Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning
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      Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Situation Analysis." Harvard Business School Background Note 510-079, February 2010.
      • January 2010 (Revised August 2010)
      • Background Note

      Advanced Leadership Note: An Institutional Perspective and Framework for Managing and Leading

      By: Rosabeth M. Kanter and Rakesh Khurana
      Large-scale societal issues increasingly appear on the agenda of business leaders, including poverty, health, education, business-government relations, and the degradation of the environment. These problems are not entirely new, but the forces of globalization and the... View Details
      Keywords: Change Management; Framework; Global Range; Leadership; Business and Stakeholder Relations; Social Enterprise; Social Issues; Complexity
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      Kanter, Rosabeth M., and Rakesh Khurana. "Advanced Leadership Note: An Institutional Perspective and Framework for Managing and Leading." Harvard Business School Background Note 410-076, January 2010. (Revised August 2010.)
      • December 2009 (Revised March 2025)
      • Case

      Phreesia: The Patient Intake Company

      By: Regina E. Herzlinger, Sunaina Yarlagadda and Brian L. Walker
      How should the co-founders of an organization that provides patient sign-in and billing services scale their company after five years of successfully targeting small private physician practices? Phreesia had deployed a direct mail and sales force strategy that resulted... View Details
      Keywords: Advertising; Social Entrepreneurship; Revenue; Health Care and Treatment; Health Industry
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      Herzlinger, Regina E., Sunaina Yarlagadda, and Brian L. Walker. "Phreesia: The Patient Intake Company." Harvard Business School Case 310-066, December 2009. (Revised March 2025.)
      • April 2009 (Revised April 2012)
      • Case

      Bono and U2

      By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox
      This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the... View Details
      Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry
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      Koehn, Nancy F., Katherine Miller, and Rachel Wilcox. "Bono and U2." Harvard Business School Case 809-148, April 2009. (Revised April 2012.)
      • January 2009
      • Supplement

      Live Nation Faces the Music (B)

      By: Stephen P. Bradley, Frank V. Cespedes and Kerry Herman
      In 2008, concert producer and promoter Live Nation, faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details
      Keywords: Arts; Transformation; Revenue; Framework; Five Forces Framework; Demand and Consumers; Industry Structures; Relationships; Opportunities; Power and Influence; Business Strategy; Music Industry
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      Bradley, Stephen P., Frank V. Cespedes, and Kerry Herman. "Live Nation Faces the Music (B)." Harvard Business School Supplement 709-465, January 2009.
      • January 2009 (Revised March 2013)
      • Case

      Live Nation Faces the Music

      By: Stephen P. Bradley, Frank Cespedes and Kerry Herman
      In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details
      Keywords: Change Management; Decision Choices and Conditions; Music Entertainment; Five Forces Framework; Business and Stakeholder Relations; Corporate Strategy; Entertainment and Recreation Industry; Music Industry; Service Industry
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      Bradley, Stephen P., Frank Cespedes, and Kerry Herman. "Live Nation Faces the Music." Harvard Business School Case 709-441, January 2009. (Revised March 2013.)
      • 2008
      • Book

      On Competition

      By: M. E. Porter
      Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
      Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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      Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
      • June 2008
      • Article

      Psychological Influence in Negotiation: An Introduction Long Overdue

      By: Deepak Malhotra and Max H. Bazerman
      This paper discusses the causes and consequences of the (surprisingly) limited extent to which social influence research has penetrated the field of negotiation and then presents a framework for bridging the gap between these two literatures. The paper notes that one... View Details
      Keywords: Social Issues; Research; Framework; Negotiation Tactics; Decisions; Power and Influence; Behavior; Ethics
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      Malhotra, Deepak, and Max H. Bazerman. "Psychological Influence in Negotiation: An Introduction Long Overdue." Journal of Management 34, no. 3 (June 2008): 509–531.
      • January 2008 (Revised January 2010)
      • Background Note

      Finding Information for Industry Analysis

      By: Jan W. Rivkin and Ann Cullen
      This note provides detailed instructions on finding resources for conducting industry analysis, with a special focus on resources available at Harvard Business School. It allows students to transition from doing a Five Forces analysis on the basis of a case, where all... View Details
      Keywords: Information; Five Forces Framework; Research; Competitive Strategy; Internet
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      Rivkin, Jan W., and Ann Cullen. "Finding Information for Industry Analysis." Harvard Business School Background Note 708-481, January 2008. (Revised January 2010.)
      • January 2008
      • Article

      Mastering the Management System

      By: Robert S. Kaplan and David P. Norton
      Companies have always found it hard to balance pressing operational concerns with long-term strategic priorities. The tension is critical: World-class processes won't lead to success without the right strategic direction, and the best strategy in the world will get... View Details
      Keywords: Framework; Management Analysis, Tools, and Techniques; Management Systems; Operations; Performance Improvement; Strategy
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      Kaplan, Robert S., and David P. Norton. "Mastering the Management System." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 62–77.
      • January 2008
      • Article

      The Five Competitive Forces That Shape Strategy

      By: Michael E. Porter
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first... View Details
      Keywords: Profit; Five Forces Framework; Industry Growth; Industry Structures; Business and Government Relations; Competitive Strategy
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      Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
      • 2007
      • Working Paper

      The Ethical Mirage: A Temporal Explanation as to Why We Aren't as Ethical as We Think We Are

      By: Ann E. Tenbrunsel, Kristina A. Diekmann, Kimberly A. Wade-Benzoni and Max H. Bazerman
      This paper explores the biased perceptions that people hold of their own ethicality. We argue that the temporal trichotomy of prediction, action and evaluation is central to these misperceptions: People predict that they will behave more ethically than they actually... View Details
      Keywords: Forecasting and Prediction; Ethics; Behavior; Cognition and Thinking; Perception; Prejudice and Bias
      Citation
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      Tenbrunsel, Ann E., Kristina A. Diekmann, Kimberly A. Wade-Benzoni, and Max H. Bazerman. "The Ethical Mirage: A Temporal Explanation as to Why We Aren't as Ethical as We Think We Are." Harvard Business School Working Paper, No. 08-012, August 2007. (revised January 2009, previously titled "Why We Aren't as Ethical as We Think We Are: A Temporal Explanation.")
      • May 2007
      • Article

      Location Strategies and Knowledge Spillovers

      By: Juan Alcacer and Wilbur Chung
      Given the importance of proximity for knowledge spillovers, we examine firms' location choices expecting differences in firms' strategies. Firms will locate to maximize their net spillovers as a function of locations' knowledge activity, their own capabilities, and... View Details
      Keywords: Business Strategy; Corporate Strategy; For-Profit Firms; Knowledge Management; Research and Development; Organizational Change and Adaptation; Disruptive Innovation; Five Forces Framework; Cost Management; Technology; Competition; United States
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      Alcacer, Juan, and Wilbur Chung. "Location Strategies and Knowledge Spillovers." Management Science 53, no. 5 (May 2007): 760–776.
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