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Publications

Publications

Filter Results: (86) Arrow Down
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  • All HBS Web  (86)
    • News  (23)
    • Research  (39)
  • Faculty Publications  (15)

Show Results For

  • All HBS Web  (86)
    • News  (23)
    • Research  (39)
  • Faculty Publications  (15)
← Page 4 of 86 Results →
  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

likely voters. He built a coalition that energized young, first-time voters and registered thousands of previous non-voters. His organization encouraged early voting by Democrats to build well-publicized poll leads and to reduce the... View Details
Keywords: by John Quelch
  • 22 Jan 2020
  • News

What It Takes

Middle East, running a huge sovereign wealth fund, took it over. He was a royal family member. And I had never met him before, so I was going to be the first person who managed money for this giant institution. To meet him, it was going... View Details
  • Web

Leadership, Ethics, and Corporate Accountability Course | HBS Online

investors, and society Determine and deliver on your economic, legal, and ethical responsibilities Formulate a plan to address conflicts and communicate the “why” behind your decisions Establish a toolkit for making tough leadership decisions now and in the future Who... View Details
  • 07 Jan 2025
  • Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

remain - and someone in your friend group will remember the ‘takeaway’ you need in the moment.” The HBS network also played a role in Twist landing her first brand management position at Estee Lauder. As a recent graduate, she actively... View Details
  • 02 Jun 2010
  • First Look

First Look: June 2

medical schools continue to focus on the basic sciences, to the exclusion of such managerial topics as running effective teams. The approach to executing reform appears to assume that practice managers and entrepreneurs can undertake the... View Details
Keywords: Martha Lagace
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take once they have decided to... View Details
Keywords: by Manda Mahoney
  • Web

Demo Day | New Venture Competition

their well-being by optimizing cash flow, managing debt, and providing real-time, personalized financial guidance. It's like Mint x ChatGPT for the next generation entering the workforce CareCorgi Hailey How (MPH 2025), Bobby Zhao (MDes... View Details
  • 05 Dec 2005
  • Research & Ideas

VCs Survey Post-Bubble Opportunities

business." "The statistics are correct," said Raj Kapoor (HBS MBA '96), managing director at Mayfield, a venture capital firm based in Menlo Park, California. "It's an extremely hit-driven business that's becoming more... View Details
Keywords: by Julie Hanna; Financial Services
  • 01 Jun 2017
  • News

The Exchange: Venture Forth

something that is conventional wisdom: VCs are investing in the management team, not the business idea. PG: This debate has been going on in academic circles for a long time: How much is the jockey, the team, versus how much is the horse,... View Details
Keywords: April White
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

Readers also benefitted when, in 2008, we began to publish HBS faculty working papers—often the first expressions of emerging ideas on the cutting edge of management research. The most popular paper looks at the dark side of goal-setting,... View Details
Keywords: by Sean Silverthorne
  • 01 Jun 2018
  • News

Up by the Roots

revolutionizing everything from online payments and wealth management to cybersecurity and insurance through digital technologies as diverse as blockchain and artificial intelligence. Despite being the world’s financial capital and home... View Details
Keywords: Alexander Gelfand; illustrations by Dan Page
  • 01 Jun 1996
  • News

Keepers of the Flame

It's an international celebration of sport and goodwill whose humble beginnings date back two millennia. Today, with the vastly expanded modern Games, putting on the Olympics has become as much of a test of management skill as athletic... View Details
Keywords: Garry Emmons
  • 16 Mar 2010
  • First Look

First Look: March 16

Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision making, marketing, brand management, innovation, acquisition strategies,... View Details
Keywords: Martha Lagace
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

are the most and least value-added board activities?"; "How do you manage the board?"; "How does board composition change over time?"; "What were your biggest surprises about boards?"; and "What... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2014
  • News

Ready for Takeoff

vacant. "The country stops. The days that Brazil plays, it will be a national holiday," Sender says. This year, though, Sender won't have much time to celebrate. As CEO of TAM Airlines, Brazil's largest, she'll be managing operations at... View Details
Keywords: Dan Morrell; Air Transportation; Transportation
  • 06 Feb 2025
  • News

How to Judge Your Next Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details
  • 01 Jun 2017
  • News

Six Receive 2017 HBS Alumni Achievement Award

Now CMO of the 1,600-employee company, which provides crowdsourced reviews of local home-service providers, Hicks maintains the enthusiasm she had as a first-time entrepreneur: “If you’re excited about what you’re doing, it’s contagious.”... View Details
  • 01 Dec 2010
  • News

How to Survive Past Start-up

alumnus who went on to earn his doctoral degree and to teach entrepreneurship at HBS. “Distinguish between ideas that only rise to the level of ‘nice to have,’ versus things that people really need or greatly want.” Especially in the cases of younger or View Details
Keywords: Bill Murphy Jr.; News, Library, Internet, and Other Services; Information; Health and Personal Care Stores; Retail Trade
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

Abstract This paper presents evidence of performance persistence in entrepreneurship. We show that entrepreneurs with a track record of success are much more likely to succeed than first-time entrepreneurs and those who have previously... View Details
  • 02 Sep 2018
  • News

Havana Rising

When hotel manager Alessandro Benedetti worked for Kempinski chain locations in Spain and Switzerland, morning meetings were a time to go over the numbers and discuss strategy for the days ahead. But ever since Benedetti moved to Havana... View Details
Keywords: Dan Morrell; photographed by Eve North
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