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Show Results For
- All HBS Web
(108)
- People (1)
- News (26)
- Research (56)
- Multimedia (1)
- Faculty Publications (27)
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
When did you realize that you wanted to make a career change? (Diogo left a career in management consulting in October 2014 to become founder/executive producer of Adaptation Now, a documentary film project that will tell the stories of... View Details
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
- 01 Dec 2004
- News
Getting Personal
case? One of the cases I wrote is about BMW Films’ award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck on a corner of the Internet. Trailers for them on... View Details
- 24 Feb 2011
- News
Show Time
be represented at the gala. One of this year’s nominees for Best Picture, Winter’s Bone, and Biutiful, nominated for Best Foreign Language Film, are both distributed by Roadside Attractions, cofounded by Eric D’Arbeloff (MBA ’93). A... View Details
Keywords: Garry Emmons
- 01 Dec 2017
- News
3-Minute Briefing: Wei Zhang (MBA 1999)
Facebook are all in the entertainment space. Alibaba Pictures doesn’t replicate a traditional Hollywood studio. We want to use the data and resources Alibaba has gathered in our e-commerce and internet ecosystem to create, market, and View Details
Keywords: Julia Hanna
- 05 Sep 2012
- First Look
First Look: September 5
appropriate data. The U.S. film industry deploys two distinct allocations of property rights, which differentially affect marginal returns on a particular class of investments. In many cases, films are both... View Details
Keywords: Sean Silverthorne
- 01 Mar 2006
- News
The Producers
“Back-end” deals, or profit-sharing after a film has been released, also vary widely — if the producer is even included in that aspect of the contract. “Controlling the capital, rights, and distribution are... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck... View Details
- Web
Lessons in Economics | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
- Web
From Concept to Product | Baker Library
eye-catching advertisements and easy-to-read user manuals, and the company distributed cameras and films through dealers and in exhibitions, trade shows, conventions, and theme parks. Polaroid demonstrations... View Details
- 02 Dec 2019
- News
Supporting the School as a Student and Young Alumna
Serrena Iyer (MBA 2018) Working in the entertainment industry is a dream come true for Serrena Iyer, who after graduating from HBS landed at the aptly named DreamWorks Animation as senior manager of strategy and operations. It’s a passion that grew out of the many... View Details
- Web
About Us | Information Technology
successfully delivering reliable, smartly designed multimedia teaching products. The team works closely with faculty to meet pedagogical goals and steward cases from concept and field research to classroom use and distribution through... View Details
- 01 Jun 2015
- News
Screen Grab
on-demand video content. But he’s also quick to note that the evolution of shorter-form content such as that being offered by Vessel and Vimeo probably represents the biggest marketplace opportunity in the years ahead. “Traditional film... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
than a Blockbuster store, stocking a limited number of popular movies? Intrigued with these questions, HBS assistant professor Anita Elberse and associate professor Felix Oberholzer-Gee analyzed the distribution of revenues in the U.S.... View Details
- 07 Aug 2012
- First Look
First Look: August 7
are produced and distributed by studios that take in the lion's share of revenue. In contrast, independent films are distributed by studios under revenue-sharing agreements,... View Details
Keywords: Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
- Profile
Brian T. Bedol
gymnast Mary Lou Retton. The moment was emotional and compelling and Bedol realized that tears were running down his face. Embarrassed, he looked around the plane and noticed that everyone watching the film were also in tears. As he... View Details
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
by focusing on bigger films that require a bigger commitment." Jeff Robinov believes in blockbusters and his strategy is to create more of them. The pharmaceutical and entertainment industries are similar. R&D costs in both are... View Details
- 01 Mar 2008
- News
Innovation, Inc.
complementary producers, distribution channels, and consumers must often develop new capabilities, beliefs, and behaviors for the product to succeed, creating a challenge for the innovator.” Tripsas has developed a number of cases for the... View Details
- Web
5.1 Information Technology | MBA
collaboration tools (e.g., Sharesites) that minimize email or use existing distribution lists (e.g., listservs) created by HBS. These tools should be used only for their specified purposes and targeted audiences. Be aware that use of... View Details