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- All HBS Web (827)
- Faculty Publications (37)
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- 01 Mar 2016
- First Look
March 1, 2016
their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors “waver” over time in the relative weight they put on them. The model predicts... View Details
Keywords: Sean Silverthorne
- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
investors grows apace, there is just not enough preexisting brand equity among the world's consumers to inoculate Brand China against the current tide of negative publicity. What should China do? First, the central government must ensure... View Details
Keywords: by John Quelch
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
business, and the difficulties writing about such a moving target. Julia Hanna: What is the subject of your book in progress? Stephen P. Bradley: We are looking at industries that are being transformed by broadband such as the news and... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
consumers to lead you into recovery. But don't forget to stock up to take advantage of the pent-up demand that will be unleashed once other consumers get their confidence back. Don't assume a return to... View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing... View Details
Keywords: Martha Lagace
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets and other off-premise locations... View Details
- 17 Jul 2007
- First Look
First Look: July 17, 2007
to platform leadership change that does not rely on Schumpeterian creative destruction: platform envelopment. By leveraging common components and shared user relationships, one platform provider can move into another's market, combining... View Details
Keywords: Martha Lagace
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
Ramon Casadesus-Masanell and Andres Hervas-Drane: The nature of competition is changing rapidly. Drivers such as globalization, deregulation, and technological change are opening opportunities for the development of new, original business models. Competition is... View Details
- October 2023
- Case
CornerUp: Digitizing the Corner Store
By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva
In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details
Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
merchants with these same marketing programs. Q: How should consumers protect themselves from potential fraud? A: It's highly desirable to keep your computer free of the sorts of bad software that I've described. There is a View Details
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
example, the current battle over the next-generation format for DVD. Will it be Blu-ray (Sony) or HD DVD (Toshiba)? Without an accepted standard in this case, and one does not appear likely, consumers will be forced to buy one format or... View Details
- 01 Aug 2018
- What Do You Think?
Are Free Trade and Free Markets Quaint Ideas From the Past?
consumers and workers, and the political realities of modern governments. That appears to be a central message conveyed by responses to this month’s column. Ian Brinkley raised the issue of shifting needs of trading partners as a problem... View Details
Keywords: by James Heskett
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
moves as they play these games and these moves interact. They also seek to shape the rules in advantageous ways, for example, by undertaking a merger, or entering a new market. 6 2. Value-net games and... View Details
- 23 Aug 2006
- Op-Ed
The Real Wal-Mart Effect
policies in the United States favor consumers and offer fewer protections to other interests than is par for the course elsewhere. Is such proconsumerism a good thing? The answer, at least in relation to... View Details
- 23 Feb 2004
- Research & Ideas
It’s Back to Business-Basics for Nonprofits
the audience, comparing the recent focus on nonprofit strategy to the rise of interest in for-profit strategy in the 1970s. In Bradach's view, the sector is on the front end of a curve, with nonprofits less afraid to look critically at what they do and how they do it.... View Details
Keywords: by Manda Salls
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
environmentalists, consumer activists, women's organizations, health-care advocates, and farmers—wield great influence in areas of regulation including trade, product safety, and labor. Read an excerpt from the book. "It's important to... View Details
Keywords: by Kim Girard
- 23 Jan 2015
- Research & Ideas
Oil Price Fallout: What Happens Next?
exorbitant water needs, and the release of methane gas, to name a few. The Keystone Pipeline could further bolster U.S. oil production, moving a million barrels of tar sands oil each day from western Canada to the refineries along the... View Details
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
operandi has been to joint venture with a local retailer, acquiring good store locations and local management talent in the process. Tesco deserves credit for not taking a "me-too" approach in its US strategy. Tesco entered the... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
double their profits—especially retailers of products with short life cycles, such as clothing, consumer electronics, books, and music. But despite the potentially high payoff—and a commonly accepted belief among retailers that early... View Details
- 21 Jul 2010
- Research & Ideas
HBS Faculty Debate Financial Reform Legislation
The Dodd-Frank Wall Street Reform and Consumer Protection Act slated to be signed this week by U.S. President Barack Obama has been called the most sweeping set of rules for banks and Wall Street since the Great Depression. But what do... View Details
Keywords: by Staff