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Show Results For
- All HBS Web
(197)
- People (1)
- News (51)
- Research (103)
- Multimedia (3)
- Faculty Publications (47)
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- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs... View Details
- 23 Feb 2011
- First Look
First Look: Feb. 23
what the company should do to forestall some of the problems plaguing the fast food industry in the West. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511040-PDF-ENG BonneSante S.A. David F.... View Details
Keywords: Sean Silverthorne
- 27 Aug 2014
- Lessons from the Classroom
Learning From Japan’s Remarkable Disaster Recovery
is that participants write up their own case studies—an opportunity usually reserved for faculty. Some of the 18 cases published or in development in the "The Great East Japan Earthquake" series include reports on Google Japan and Yahoo!; Oisix, an online... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
telephones sometimes resting on the carpet where furniture had not arrived. Things seemed to be moving fast even for the placid Bussgang, who said, "It's a real challenge putting together a group of people who have never worked... View Details
Keywords: by John S. Rosenberg
- 30 Aug 2011
- First Look
First Look: August 30
Spice, P&G was a seasoned marketer with strong consumer research, a powerful innovation network, and the world's largest financial commitment to advertising. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311117-PDF-ENG Reckitt Benckiser: View Details
Keywords: Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too.... View Details
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
companies, and those that do sell generally part with them very reluctantly, given all that selling represents. We sympathize with a family's emotional attachment to its company. But given how fast industries are changing and other... View Details
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
of fast food. Easterbrook, who had been a longtime McDonald’s branding executive from the UK, was tapped to take over as CEO. The case cites an interview with a former colleague, Richard Robinson, saying, “Steve knows every inch of how... View Details
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
virus will give us the answers.” Will contracting the disease provide immunity? How long will immunity last? When will a successful vaccine be widely available? What will be an acceptable vaccine trial? How fast will the virus mutate?... View Details
- 28 Oct 2013
- Research & Ideas
Responsible Leadership in an Unforgiving World
brands, forever on the lookout for new opportunities; home life has become an act of managing supply chains, outsourcing housecleaning, childcare, and even grocery shopping to others; and churches market themselves like fast View Details
Keywords: by Michael Blanding
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
time-consuming because customer needs are often complex, subtle, and fast changing. Frequently, customers don't fully understand their needs until they try out prototypes to explore exactly what does, and doesn't, work (referred to as... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 08 Mar 2016
- First Look
March 8, 2016
OIG to become an integral part of the company's open innovation journey. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/616035-PDF-ENG Harvard Business School Case 815-054 The Development of the Markets for Natural, Organic, and Health View Details
Keywords: Sean Silverthorne
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
seen evidence that renewable energy sources will get cheap enough, fast enough to slow global carbon emissions, particularly those from coal-fired power plants in China and India. "The Chinese and Indians are going to clean up their local... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
initial caution, growth when it came was both fast and steady. When he sold the company in 1999 to the Spanish food conglomerate Campofrio, TelePizza spanned six countries with more than 600 outlets selling... View Details
Keywords: by Walter Kuemmerle
- 19 May 2015
- First Look
First Look: May 19
almost all other products and services. This was a match of ambition with capability that can be replicated in other fast growing, semi-informal cities in the developing world. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
therapies has become a reality, as have immunotherapies that induce or suppress a body’s immune response to treat disease. Yet, this relatively swift progress has not been fast enough for millions of other patients who still lack... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
create a market." But those looking for these activities on a much grander scale must fast forward about a hundred years to the coming of the railroad and the advent of the Second Industrial Revolution. Between 1870 and 1920 alone,... View Details
Keywords: by James E. Aisner
- 08 Jan 2020
- Research & Ideas
NFL Head Coaches Are Getting Younger. What Can Organizations Learn?
three years of fast food experience. By contrast, Torres continues, incumbent C-level exes are “overly focused on internal issues and opt to invest in familiar technologies rather than taking bold risks.”... View Details