Fast Food - Publications - Faculty & Research

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

30 Aug 2011
First Look

First Look: August 30

Spice, P&G was a seasoned marketer with strong consumer research, a powerful innovation network, and the world's largest financial commitment to advertising. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311117-PDF-ENG Reckitt Benckiser: View Details

Keywords: Sean Silverthorne

30 Mar 2015
Research & Ideas

Managing the Family Business: Preparing to Sell

companies, and those that do sell generally part with them very reluctantly, given all that selling represents. We sympathize with a family's emotional attachment to its company. But given how fast industries are changing and other... View Details

Keywords: by Jonathan Pellegrin; Food & Beverage; Food & Beverage

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

time-consuming because customer needs are often complex, subtle, and fast changing. Frequently, customers don't fully understand their needs until they try out prototypes to explore exactly what does, and doesn't, work (referred to as... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

08 Mar 2016
First Look

March 8, 2016

OIG to become an integral part of the company's open innovation journey. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/616035-PDF-ENG Harvard Business School Case 815-054 The Development of the Markets for Natural, Organic, and Health View Details

Keywords: Sean Silverthorne

06 Sep 2004
What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

when he says that "An end to cheap oil would very well mean an end to cheap food worldwide. And with 6.5 billion people to feed, I am reminded of a somewhat frightening quote that I'll likely garble: "Throughout history, when... View Details

Keywords: by James Heskett

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details

Keywords: by Martha Lagace

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

initial caution, growth when it came was both fast and steady. When he sold the company in 1999 to the Spanish food conglomerate Campofrio, TelePizza spanned six countries with more than 600 outlets selling... View Details

Keywords: by Walter Kuemmerle

11 Aug 2014
HBS Case

The Business of Behavioral Economics

economics and pop culture, particularly since the recent publication of popular books such as Richard Thaler and Cass Sunstein's Nudge, Dan Ariely's Predictably Irrational, and Daniel Kahneman's Thinking, Fast and Slow. Even so,... View Details

Keywords: by Michael Blanding; Food & Beverage; Food & Beverage

15 Jan 2018
Research & Ideas

A Better Business Model for Fighting Cancer

therapies has become a reality, as have immunotherapies that induce or suppress a body’s immune response to treat disease. Yet, this relatively swift progress has not been fast enough for millions of other patients who still lack... View Details

Keywords: by Julia Hanna; Health; Pharmaceutical

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

create a market." But those looking for these activities on a much grander scale must fast forward about a hundred years to the coming of the railroad and the advent of the Second Industrial Revolution. Between 1870 and 1920 alone,... View Details

Keywords: by James E. Aisner

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

telephones sometimes resting on the carpet where furniture had not arrived. Things seemed to be moving fast even for the placid Bussgang, who said, "It's a real challenge putting together a group of people who have never worked... View Details

Keywords: by John S. Rosenberg

07 Oct 2013
Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details

Keywords: by Carmen Nobel; Energy; Utilities

17 Jul 2018
First Look

New Research and Ideas, July 17, 2018

the partner type and private consumption. We estimate our model using the 2013 "Living Costs and Food Survey" database. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54695 forthcoming The Economics of... View Details

Keywords: Dina Gerdeman

17 Jan 2017
Research & Ideas

Can China Maintain Its Economic Power?

economic experiments and progress on infrastructure and food security once they put the Cultural Revolution behind them. Postwar Japan had begun to rise in the 1960s. The four Asian tigers [Hong Kong, Singapore, South Korea, Taiwan] got... View Details

Keywords: by Deborah Blagg

08 Jan 2020
Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

three years of fast food experience. By contrast, Torres continues, incumbent C-level exes are “overly focused on internal issues and opt to invest in familiar technologies rather than taking bold risks.”... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

27 Aug 2014
Lessons from the Classroom

Learning From Japan’s Remarkable Disaster Recovery

is that participants write up their own case studies—an opportunity usually reserved for faculty. Some of the 18 cases published or in development in the "The Great East Japan Earthquake" series include reports on Google Japan and Yahoo!; Oisix, an online... View Details

Keywords: by Sean Silverthorne; Energy; Utilities; Retail

16 Oct 2013
Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

emissions. Without establishing the availability of much cheaper (coal-competitive) zero-carbon alternatives within the next 10 years, I just don't think "the world" can do enough, fast enough to keep cumulative CO2 emissions below the... View Details

Keywords: by Joe Lassiter; Energy; Utilities

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

evening distributing excess food they had collected from local restaurants to the less fortunate people living under the Hauz Khas flyover in South Delhi. Four years later, this initiative had developed into The Robin Hood Army, an... View Details