Fashion - Publications - Faculty & Research

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the consumer... View Details

Keywords: by Lynda M. Applegate

July 2021 (Revised March 2022)
Teaching Note

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira

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04 May 2022
Podcast

How Footwear Startup Allbirds is Decarbonizing Fashion

In this bonus episode, sustainable footwear brand Allbirds co-founder and co-CEO Joey Zwillinger, Prof. Michael Toffel, and Cold Call host Brian Kenny discuss the growing environmental impact of the fashion industry, and how Allbirds is balancing a critical tension... View Details

25 Jan 2022
News

How Footwear Startup Allbirds Is Decarbonizing Fashion

02 Sep 2014
News

New Fashion Brand Honors Grandmother's Stylish Legacy

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

June 2021
Supplement

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira

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February 2017 (Revised November 2017)
Case

1436: The First Pure Chinese Luxury Fashion Brand?

By: Anat Keinan, Sandrine Crener and Hannah H. Chang

The case traces the birth of 1436, a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Global Strategy; Fashion Industry; China

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Summer 2011
Article

Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts

By: Mukti Khaire

Identity is an important resource for firms, since it is a critical precursor of an important strategic resource-legitimacy. However, identities of new firms in new industries are typically inchoate, since they cannot be classified within pre-existing cognitive... View Details

Keywords: History; Decision Making; Identity; Entrepreneurship; Outcome or Result; Fashion Industry; France; Italy; United Kingdom; India

Citation

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November 2018
Teaching Plan

Coco Chanel: From Fashion Icon to Nazi Agent

By: Geoffrey Jones and Emily Grandjean

Teaching Note for HBS No. 318-139. View Details

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19 Oct 2021
News

A Look into the Ethical Concerns Surrounding the Creation and Consumption of Fast Fashion

January 2025 (Revised January 2025)
Teaching Note

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Margaret Underwood and Gamze Yucaoglu

Teaching Note for HBS Case No. 622-070. View Details

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25 Jan 2022
Interview

How Footwear Startup Allbirds Is Decarbonizing Fashion

By: Michael W. Toffel

Citation

summer 2001
Article

Optimizing Inventory Replenishment of Retail Fashion Products

By: Ananth Raman, Marshall Fisher and Kumar Rajaram

Keywords: Assets; Product

Citation

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01 Apr 2010
News

New website brings crowd sourcing to fashion

28 Nov 2023
News

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

July 2012 (Revised July 2014)
Case

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis and Laura Velez Villa

In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details