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  • November 2018 (Revised May 2019)
  • Case

California Closets: Organizing the Customer Experience

By: Boris Groysberg and Annelena Lobb
California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to... View Details
Keywords: Net Promoter Score; Customer Relationship Management; Customer Satisfaction; Customers; Acquisition; Demographics; Strategy
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  • 21 Sep 2010
  • News

Investing in Experience

Keywords: Securities, Commodities, and Other Financial Investments; Finance
  • January 2024
  • Article

Population Interference in Panel Experiments

By: Kevin Wu Han, Guillaume Basse and Iavor Bojinov
The phenomenon of population interference, where a treatment assigned to one experimental unit affects another experimental unit’s outcome, has received considerable attention in standard randomized experiments. The complications produced by population interference in... View Details
Keywords: Outcome or Result; Research; Situation or Environment
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  • 25 May 2016
  • Video

International student experience

  • Feb 18 2016
  • Short Film

A Transformative Experience

  • 2021
  • Working Paper

Population Interference in Panel Experiments

By: Iavor I Bojinov, Kevin Wu Han and Guillaume Basse
The phenomenon of population interference, where a treatment assigned to one experimental unit affects another experimental unit's outcome, has received considerable attention in standard randomized experiments. The complications produced by population interference in... View Details
Keywords: Finite Population; Potential Outcomes; Dynamic Causal Effects; Mathematical Methods
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  • Research Summary

Customer Experience Design

By: Stefan H. Thomke
Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details
  • 02 Jun 2020
  • News

Making experiments pay

  • 15 Nov 2017
  • Video

The Student Experience

    LabCDMX: Experiment 50

    There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the... View Details
    • Research Summary

    Models of optimal experience (flow)

    Flow is a state of profound task-absorption, involvement, and intrinsic enjoyment that makes the person feel one with the activity. Csikszentmihalyi's Flow Theory states that flow is more likely to occur in situations in which the person feels that the activity is very... View Details
    • August 2021
    • Case

    Orchadio's First Two Split Experiments

    By: Iavor I. Bojinov, Marco Iansiti and David Lane
    Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
    Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
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    • 01 Mar 2003
    • News

    Brazil Banks on Experience

    Ranked among the world’s largest economies, Brazil and the left-leaning government of newly elected President Lu íz In ácio Lula da Silva soothed wary financial markets by selecting Henrique Meirelles (93rd AMP), former head of global banking at FleetBoston, to lead... View Details
    Keywords: Finance

      Population Interference in Panel Experiments

      The phenomenon of population interference, where a treatment assigned to one experimental unit affects another experimental unit’s outcome, has received considerable attention in standard randomized experiments. The complications produced by population... View Details
      • Article

      The Multidimensional Effects of a Small Gift:: Evidence from a Natural Field Experiment

      By: Ellen Garbarino, Robert Slonim and Carmen Wang
      Using a large natural field experiment, we demonstrate that a small unconditional gift (pen) more than doubled both small (survey) and large (blood donation) responses. We find no evidence that the opportunity for a small response crowded out the larger response;... View Details
      Keywords: Reciprocity; Gift Exchange; Blood Donation; Charitable Behavior; Field Experiment; Behavior; Philanthropy and Charitable Giving
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      • Web

      Campus Experience | MBA

      Campus Experience At Harvard Business School, breakthrough moments can happen any time. While formal education is concentrated within academics, the transformation of potential into leadership is realized through every aspect of the... View Details
      • 09 Aug 2006
      • Research & Ideas

      Career Advancement Without Experience

      A worker seeks fulfillment in a new job involving expanded skills and responsibilities. The dilemma: Without prior experience in the field, how can she prove her capability to a potential employer? The challenge is even more daunting for... View Details
      Keywords: by Julia Hanna; Motion Pictures & Video; Technology

        Sampling Bias in Entrepreneurial Experiments

        Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
        • Web

        The Harvard Business School Experience

        • Blog

        Reinventing the GMP Experience

        present with her family. "I thought quite long and hard about how I wanted the experience to feel for me and what the integration with my life at home would be like," she says. "I chose Section A so I could spend time with my family in... View Details