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      • Faculty Publications  (68)

      Experimental DesignRemove Experimental Design →

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      • October 1996 (Revised April 1997)
      • Case

      Team New Zealand (A)

      By: Marco Iansiti and Alan D. MacCormack
      The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details
      Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand
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      Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.)
      • 1995
      • Dissertation

      The Economics of Experimentation in the Design of New Products and Processes

      By: Stefan Thomke
      Keywords: Economics; Research and Development; Operations; Product Launch
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      Thomke, Stefan. "The Economics of Experimentation in the Design of New Products and Processes." Diss., Massachusetts Institute of Technology (MIT), 1995.
      • February 1985
      • Article

      Motivation and Creativity: Effects of Motivational Orientation on Creative Writers

      By: T. M. Amabile
      72 members of the college community who identified themselves as actively involved in creative writing participated in individual laboratory sessions, in which they were asked to write 2 brief poems, to investigate the hypothesis that intrinsic motivation is conducive... View Details
      Keywords: Social Psychology; Creativity; Motivation and Incentives; Performance; Personal Characteristics; Situation or Environment
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      Amabile, T. M. "Motivation and Creativity: Effects of Motivational Orientation on Creative Writers." Journal of Personality and Social Psychology 48, no. 2 (February 1985): 393–399.
      • 1982
      • Article

      When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words

      By: T. M. Amabile and L. Kabat
      Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or... View Details
      Keywords: Behavior; Perception; Cognition and Thinking; Judgments
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      Amabile, T. M., and L. Kabat. "When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words." Social Cognition 1 (1982): 311–335.
      • Teaching Interest

      Negotiation

      By: Kevin P. Mohan

      Managerial success requires the ability to negotiate. Whether you are forging an agreement with your suppliers, trying to ink a deal with potential customers, raising money from investors, managing a conflict inside your firm, or resolving a dispute that is headed... View Details

      • Research Summary

      Overview

      By: Iavor I. Bojinov
      Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
      • Research Summary

      Overview

      By: Roberto Verganti
      Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
      Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
      • Research Summary

      Overview

      By: Katherine B. Coffman
      Professor Coffman studies the sources of gender gaps in economically-important contexts. Her work focuses on the role of beliefs: how do stereotypes bias the beliefs that individuals hold about themselves (and others), and how do these biased beliefs shape... View Details
      Keywords: Gender; Stereotypes; Diversity Management; Experiments
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