Event Marketing - Publications - Faculty & Research

01 Sep 2008
News

Where Are They Now?

that there might just be too many activities available and too much to do, thus decreasing the serendipity of chance social encounters among residents as they crisscross the community’s lush green grounds. Even so, Marshall, a marketing... View Details

Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services

22 Feb 2019
News

Empowering a New Generation of Business Leaders

assigned a product or service to turn into a business, and then the rest was up to them. That included raising money to start the business, creating a marketing plan, and developing some of the company’s operations, like banking, sales... View Details

Keywords: Margie Kelley; Arts, Entertainment

21 May 2016
News

Homegrown Heroes

a recent article. Five years later, with events in 11 countries, including Myanmar, Cambodia, Thailand, Indonesia, and China, Sityodtong oversees a sports media company with 90 percent regional market share... View Details

01 Dec 2008
News

NYC Club Hosts Nonprofits

accountability and governance, and development and marketing. Professor Kash Rangan, who cochairs the School’s Social Enterprise Initiative, reviewed his research on nonprofit trends. Professor John Quelch, a marketing expert, focused on... View Details

01 Sep 2014
News

Case Study: Declawing the Competition

in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have... View Details

01 Oct 1998
News

Perspectives on Success

From finance to flea markets, Class of '73 alums have made their mark in a wide range of endeavors over the past 25 years. For some, a series of random events crystallized into an unexpected opportunity or a new professional direction.... View Details

07 Feb 2018
News

Helping Startups Give Back

Foundation of Canada, notes, “They rarely have the cash or the time.” Four years ago, Goldstein helped launch the Upside Foundation to provide a platform for early-stage and high-growth companies to pledge a percentage of profits from future liquidity View Details

16 Jul 2019
News

The Making of a Movement

Equinox with a spirit of celebration and hope,” David says. “Our former classmates made sure the event was fun.” They also ensured it was profitable. The Linns hoped to raise $10,000. Instead, they raised nearly $250,000. Unfortunately,... View Details

Keywords: Greg Forbes Siegman; cancer

01 Jun 2014
News

Case Study: A Souped-Up Strategy

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details

01 Feb 1999
News

HBS Alumni Association Board of Directors: President's Report

Last July, the Alumni Board identified three issues of concern to both alumni and the School: continuing education, marketing HBS programs and other services to alumni, and club operations. The goal of the Board is to serve as the voice... View Details

18 Dec 2019
News

Thinking Smart About Numbers

G. Tsimerinov, (PLDA 16, 2017) (right) and Anu Dhir (GMP 2018) (middle) “Club members enjoyed hearing about the principal-agent problem, cash flow measures signaling value, and investor capitalism,” says Boris Tsimerinov (PLDA 16, 2017), who co-chaired the View Details

Keywords: Margie Kelley

11 Oct 2024
News

Highlights from the Fall 2024 Alumni Board Meeting

Harvard Business School hosted its annual fall Alumni Board Meeting in late September, bringing together its members for a three-day event that included interactive sessions with faculty and HBS leadership on the School and its programs,... View Details

01 Jun 2002
News

Faculty Debates Lessons from Enron's Collapse

spectacular corporate failure in modern capitalism. Was this an aberration?” he questioned. “Can we draw lessons that can be applied to other corporations? What are the implications for our research and teaching?” Dean Kim B. Clark also spoke at the beginning of the... View Details

Keywords: Deborah Blagg; Enron; faculty; Colleges, Universities, and Professional Schools; Educational Services

11 May 2011
News

In a Good Place

Gehrke: Supporting schools with an eclectic incubator. Photo courtesy Judy Gehrke Every Sunday, on a block of Manhattan’s Columbus Avenue between West 76th and 77th streets, an event takes place that is part business incubator, part... View Details

01 Jun 2009
News

Career Services Steps Up Alumni Support

Last fall, as world economies began to tremble from the collapse of the financial sector, HBS Alumni Career Services enhanced its suite of career offerings for alumni. “We anticipated an increase in the demand for individual career coaching, as well as the need for... View Details

Keywords: Margie Kelley; Educational Support Services; Educational Services

01 Mar 2008
News

Avoiding a Succession Crisis

Citigroup appear to be. One survey of human resource directors of large corporations indicated that 60 percent lacked CEO succession planning. This situation is hardly optimal — not when global competition and technical change, in the context of an active View Details

Keywords: Joseph L. Bower; Management of Companies and Enterprises; Management

01 Jun 2024
News

Case Study: Ready for an Upgrade

LinkedIn and in trade publications) and speaking at industry events about the very real challenges Stell is trying to solve for its customers. Stell should launch these efforts right away but budget for View Details

Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services

08 Mar 2018
News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

Clubs News Clubs News Harvard Business School is in the midst of a year-long celebration of the 50th anniversary of the founding of the African American Student Union (AASU50), with a wide range of events and activities underway to... View Details