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All HBS Web
(1,119)
- Faculty Publications (116)
- December 2017 (Revised March 2018)
- Case
Kellogg Company/eighteen94 capital
By: David Bell, Damien McLoughlin and Natalie Kindred
With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and...
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Keywords:
CPG;
Consumer Packaged Goods;
Cereal;
Battle Creek;
Michigan;
Breakfast;
Snack;
Agribusiness;
Change Management;
Growth Strategy;
Corporate Venture Capital;
Innovation;
Startup;
Brand;
Brand & Product Management;
Advertising;
Demand and Consumers;
Innovation and Invention;
Venture Capital;
Food;
Brands and Branding;
Marketing;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
United States;
Michigan;
North America
Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)
- 2017
- Working Paper
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other...
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Keywords:
Product Launch;
Failure;
Problems and Challenges;
Complexity;
Governing Rules, Regulations, and Reforms;
Food and Beverage Industry;
Food and Beverage Industry
Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
- November 2017 (Revised April 2019)
- Case
Summa Equity: Building Purpose-Driven Organizations
By: George Serafeim and David Freiberg
In 2015, Reynir Indahl left top Nordic private equity firm Altor Equity Partners to found Summa Equity (Summa). After long contemplation following the financial crisis, Indahl was convinced the financial system was producing negative externalities and that the current...
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Keywords:
Corporate Purpose;
ESG;
ESG (Environmental, Social, Governance) Performance;
Social Impact;
Investment Management;
Management Practices;
Innovation;
Voice;
Environmental Impact;
Private Equity;
Social Enterprise;
Finance;
Capital Markets;
Management Practices and Processes;
Innovation Leadership;
Leadership;
Innovation and Management;
Entrepreneurship;
Mission and Purpose;
Value Creation;
Financial Services Industry;
Norway;
Sweden;
Scandinavia
Serafeim, George, and David Freiberg. "Summa Equity: Building Purpose-Driven Organizations." Harvard Business School Case 118-028, November 2017. (Revised April 2019.)
- November 2017
- Case
The 'Wonder Drug' That Killed Babies
By: Joshua Lev Krieger, Tom Nicholas and Matthew Preble
In the early 1960s, a popular drug taken by patients worldwide for a range of maladies was found to cause severe birth defects and other health problems in babies born to mothers who had taken it during a certain stage of fetal development. As many as 10,000 children...
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Keywords:
Regulation;
Business and Government Relations;
Business and Community Relations;
Business and Stakeholder Relations;
Product Marketing;
Corporate Social Responsibility and Impact;
Business History;
Health;
Government Legislation;
Corporate Accountability;
Ethics;
Governing Rules, Regulations, and Reforms;
Pharmaceutical Industry;
Public Administration Industry;
United States;
United Kingdom;
Australia;
Germany;
Europe
Krieger, Joshua Lev, Tom Nicholas, and Matthew Preble. "The 'Wonder Drug' That Killed Babies." Harvard Business School Case 818-044, November 2017.
- 2017
- Book
Profits and Sustainability: A History of Green Entrepreneurship
By: Geoffrey Jones
This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who...
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Keywords:
Environmental Entrepreneurship;
Green Business;
Sustainability;
Entrepreneurship;
Ethics;
Business History;
Religion;
Environmental Sustainability;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Africa;
Asia;
Europe;
Latin America;
North and Central America;
Oceania
Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
- 2018
- Working Paper
How Scheduling Can Bias Quality Assessment: Evidence from Food Safety Inspections
By: Maria Ibanez and Michael W. Toffel
Many production processes are subject to inspection to ensure they meet quality, safety, and environmental standards imposed by companies and regulators. Inspection accuracy is critical to inspections being a useful input to assessing risks, allocating quality...
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Keywords:
Assessment;
Bias;
Inspection;
Scheduling;
Econometric Analysis;
Empirical Research;
Regulation;
Health;
Food;
Safety;
Quality;
Performance Consistency;
Performance Evaluation;
Food and Beverage Industry;
Food and Beverage Industry
Ibanez, Maria, and Michael W. Toffel. "How Scheduling Can Bias Quality Assessment: Evidence from Food Safety Inspections." Harvard Business School Working Paper, No. 17-090, April 2017. (Revised October 2018. Formerly titled "Assessing the Quality of Quality Assessment: The Role of Scheduling". Featured in Forbes, Food Safety Magazine, and Food Safety News.)
- March 2017 (Revised June 2019)
- Case
CEO Activism (A)
By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley
This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential...
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Keywords:
Leadership & Corporate Accountability;
Environmental And Social Sustainability;
Environment;
Climate Change;
Gender Equality;
Communication Strategy;
Moral Sensibility;
Values and Beliefs;
Leadership;
Law;
Rights;
Risk Management;
Media;
Corporate Social Responsibility and Impact;
Religion;
Expansion;
Strategy;
Social Issues;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
Indiana;
North Carolina
Toffel, Michael W., Aaron K. Chatterji, and Julia Kelley. "CEO Activism (A)." Harvard Business School Case 617-001, March 2017. (Revised June 2019.)
- May 24, 2016
- Article
Build a Culture of Health
By: John A. Quelch
Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;...
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Keywords:
Public Health;
Four Pillars;
Public Health Footprint;
Culture Of Health Plan Of Action;
Change;
Education;
Health;
Human Resources;
Knowledge;
Labor;
Leadership;
Management;
Operations;
Outcome or Result;
Personal Development and Career;
Programs;
Risk and Uncertainty;
Strategy;
Value;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
Europe
Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
- February 2016 (Revised February 2017)
- Case
Greening Walmart: Progress and Controversy
By: Rebecca Henderson and James Weber
In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress on multiple dimensions: energy efficiency in its...
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Keywords:
Sustainability;
Organizational Change and Adaptation;
Business or Company Management;
Motivation and Incentives;
Reputation;
Environmental Sustainability;
Retail Industry;
United States
Henderson, Rebecca, and James Weber. "Greening Walmart: Progress and Controversy." Harvard Business School Case 316-042, February 2016. (Revised February 2017.)
- January 2016
- Case
Haiti Hope: Innovating the Mango Value Chain
By: Amy C. Edmondson and Jean-François Harvey
This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the...
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Keywords:
Sustainability;
Economic Development;
Corporate Social Responsibility;
Emerging Country;
Teaming;
Public-private Partnership;
Inter-organizational Relationships;
Collaboration;
Strategy Implementation;
Agricultural Commodity;
Plant-Based Agribusiness;
Public Sector;
Supply Chain Management;
Customer Value and Value Chain;
Corporate Social Responsibility and Impact;
Learning;
Partners and Partnerships;
Private Sector;
Developing Countries and Economies;
Social Enterprise;
Food and Beverage Industry;
Food and Beverage Industry;
Haiti
Edmondson, Amy C., and Jean-François Harvey. "Haiti Hope: Innovating the Mango Value Chain." Harvard Business School Case 616-040, January 2016.
- November 2015 (Revised August 2016)
- Case
Unilever's New Global Strategy: Competing through Sustainability
In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the...
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Keywords:
Globalized Firms and Management;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Environmental Sustainability;
Consumer Products Industry
Bartlett, Christopher A. "Unilever's New Global Strategy: Competing through Sustainability." Harvard Business School Case 916-414, November 2015. (Revised August 2016.)
- November 2015 (Revised January 2016)
- Teaching Note
McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs
This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier...
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- October 2015
- Case
Clearwater Seafoods
Clearwater sought to market value-added shellfish products in a traditionally commodities based industry, while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater harvested lobsters, clams, scallops, shrimp, and other...
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Keywords:
Agribusiness;
Profit;
Goods and Commodities;
Governing Rules, Regulations, and Reforms;
Product Marketing;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Agriculture and Agribusiness Industry;
Canada
Reinhardt, Forest L. "Clearwater Seafoods." Harvard Business School Case 716-023, October 2015.
- September 2015
- Teaching Note
Sustainability at IKEA Group
Can IKEA Group double its global sales within a decade by expending in emerging markets while implementing on its ambitious sustainability strategy that included focusing on raw material sourcing and suppliers’ production processes? The case focuses on IKEA Group’s...
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- August 2015 (Revised October 2017)
- Case
Turnaround at Norsk Gjenvinning (A)
By: George Serafeim
Erik Osmundsen, CEO of Norsk Gjenvinning (NG), had initiated a program to strenghten corporate governance, eliminate corruption and improve compliance, and as a result the company had experienced a turnover of almost half of its top 70 line managers and strained...
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Keywords:
Change Leadership;
Governance;
Compliance;
Waste Management;
Environmental Impact;
Social Responsibility;
Industry Regulation;
Regulatory Enforcement;
Turnaround;
Turn Around Management;
Corruption;
Leading Change;
Change Management;
Crime and Corruption;
Governance Compliance;
Wastes and Waste Processing;
Industrial Products Industry;
Norway;
Scandinavia;
Europe
Serafeim, George, and Shannon Gombos. "Turnaround at Norsk Gjenvinning (A)." Harvard Business School Case 116-012, August 2015. (Revised October 2017.)
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion...
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Keywords:
New Product Management;
Consumer Segmentation;
Global Marketing;
Corporate Social Responsibility;
Healthcare;
Sustainability;
Health Care and Treatment;
Environmental Sustainability;
Marketing;
Segmentation;
Product Development;
Product Launch;
Corporate Social Responsibility and Impact;
Product Positioning;
Consumer Products Industry;
Brazil;
United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- March 2015
- Case
Unilever: Combatting Global Food Waste
By: David F. Drake, Janice H. Hammond and Matthew G. Preble
The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain...
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Keywords:
Food Waste;
Sustainable Business And Innovation;
Sustainable Supply Chains;
Sustainable Operations;
Organization Alignment;
Environmental Sustainability;
Operations;
Supply Chain Management;
Growth and Development Strategy;
Food;
Agribusiness;
Strategy;
Organizational Change and Adaptation;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
North and Central America;
Europe;
Asia;
Africa;
Latin America;
India
Drake, David F., Janice H. Hammond, and Matthew G. Preble. "Unilever: Combatting Global Food Waste." Harvard Business School Case 615-040, March 2015.
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size...
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Keywords:
Brands;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Marketing;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- September 2014 (Revised November 2017)
- Case
Sustainability at IKEA Group
By: V. Kasturi Rangan, Michael W. Toffel, Vincent Dessain and Jerome Lenhardt
By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales, and planned to reach EUR50 billion by 2020, mainly from emerging markets. At the same time, IKEA Group had adopted in 2012 a new sustainability strategy that focused the...
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Keywords:
Furnishing;
Sustainability;
Supply Chain;
Wood;
Customer Value and Value Chain;
Supply Chain Management;
Environmental Sustainability;
Growth and Development Strategy;
Consumer Products Industry
Rangan, V. Kasturi, Michael W. Toffel, Vincent Dessain, and Jerome Lenhardt. "Sustainability at IKEA Group." Harvard Business School Case 515-033, September 2014. (Revised November 2017.)
- June 2014
- Case
Starbucks Coffee Company: Transformation and Renewal
By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris
Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details
Keywords:
Howard Schultz;
Starbucks;
Transformation;
Turnaround;
Change;
Decision Making;
Entrepreneurship;
Growth and Development;
Leadership;
Organizations;
Problems and Challenges;
Risk and Uncertainty;
Strategy;
Value;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
North and Central America;
Europe;
Asia;
South America;
Middle East;
Latin America
Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.