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Show Results For
- All HBS Web
(1,598)
- People (8)
- News (517)
- Research (901)
- Events (3)
- Multimedia (6)
- Faculty Publications (727)
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- 27 Feb 2019
- Working Paper Summaries
Judgment Aggregation in Creative Production: Evidence from the Movie Industry
- October 2016 (Revised February 2020)
- Case
Dwayne 'The Rock' Johnson
By: Anita Elberse
In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details
Keywords: Entertainment; Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Management; Information Technology; Strategy; Talent and Talent Management; Creativity; Marketing; Personal Development and Career; Film Entertainment; Innovation and Invention; Digital Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
- December 2011 (Revised September 2014)
- Case
The Kid Grows Up: Decisions at the Sundance Institute
By: Mukti Khaire and Eleanor Kenyon
The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details
Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States
Khaire, Mukti, and Eleanor Kenyon. "The Kid Grows Up: Decisions at the Sundance Institute." Harvard Business School Case 812-051, December 2011. (Revised September 2014.)
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband... View Details
- Apr 2011 - 2011
- Keynote Speech
Digital Technology and Its Impact on the Film Industry
By: Anita Elberse
- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; North America
Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
- 1998
- Article
Governance and Risk Taking in the U.S. Cable Television Industry
By: T. R. Eisenmann
Keywords: Governance; Risk and Uncertainty; Television Entertainment; Media and Broadcasting Industry
Eisenmann, T. R. "Governance and Risk Taking in the U.S. Cable Television Industry." Academy of Management Best Paper Proceedings (1998).
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
band together to lobby for government support, the concerns of restaurant owners and the unique realities and concerns of their industry remain largely unaddressed by... View Details
- April 2016 (Revised June 2019)
- Case
The Walt Disney Studios
By: Anita Elberse
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details
Keywords: Entertainment; Movie Industry; Film; Creative Industries; Product Portfolio Management; Innovation; Branding; Talent; Blockbuster; Superstar; Film Entertainment; Media; Strategy; Talent and Talent Management; Creativity; Product Launch; Brands and Branding; Product Development; Marketing; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)
- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
- July 2016 (Revised June 2019)
- Case
Hamilton: An American Musical
By: Anita Elberse and Jennifer Schoppe
In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details
Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States
Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)
- June 2008 (Revised October 2008)
- Background Note
Primer on the U.S. Television Industry
This case provides background on the U.S. TV industry at the end of the 20th century. View Details
Keywords: History; Television Entertainment; Telecommunications Industry; Telecommunications Industry; United States
Wei-Skillern, Jane, and Sonia Marciano. "Primer on the U.S. Television Industry." Harvard Business School Background Note 308-128, June 2008. (Revised October 2008.)
- June 2019 (Revised September 2024)
- Case
Parrot: Navigating the Nascent Drone Industry
By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details
Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Europe; France; Paris
McDonald, Rory M., Emilie Billaud, and Vincent Dessain. "Parrot: Navigating the Nascent Drone Industry." Harvard Business School Case 619-085, June 2019. (Revised September 2024.)
- 24 Jul 2006
- Research & Ideas
How Kayak Users Built a New Industry
and the sport of rodeo kayaking quickly emerged from the rapids. Harvard Business School professor Carliss Baldwin and her colleagues Christoph Hienerth and Eric von Hippel... View Details
- February 2007
- Case
Update: The Music Industry in 2006
By: John R. Wells and Elizabeth Raabe
The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and consumers were buying music in new formats and through different distribution channels. CD sales still accounted for the majority of revenues, but... View Details
Keywords: History; Arts; Music Entertainment; Intellectual Property; Market Timing; Performance Evaluation; Trends; Music Industry
Wells, John R., and Elizabeth Raabe. "Update: The Music Industry in 2006." Harvard Business School Case 707-531, February 2007.
- September 2013 (Revised June 2019)
- Case
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse, Ryan Barlow and Sheldon Wong
In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City–based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep... View Details
Keywords: Creative Industries; Nightlife; Service Management; Entertainment; Fashion; Celebrities; Event Marketing; Risk Management; Customer Relationship Management; Change Management; Supply Chain Management; Music Entertainment; Product Marketing; Entertainment and Recreation Industry; Las Vegas
Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Case 514-028, September 2013. (Revised June 2019.)
- December 2014
- Article
When to Sell Your Idea: Theory and Evidence from the Movie Industry
By: Hong Luo
I study a model of investment and sale of ideas and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage... View Details
Keywords: Market For Ideas; Information Asymmetry; Expropriation Risk; Intermediary; Intellectual Property Protection; Strategy; Intellectual Property; Film Entertainment; Sales; Entertainment and Recreation Industry
Luo, Hong. "When to Sell Your Idea: Theory and Evidence from the Movie Industry." Management Science 60, no. 12 (December 2014): 3067–3086.
- February 2014 (Revised June 2015)
- Case
Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society
By: Christopher Marquis, Zoe Yang and Juelin Yin
As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details
Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China
Marquis, Christopher, Zoe Yang, and Juelin Yin. "Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society." Harvard Business School Case 414-056, February 2014. (Revised June 2015.)