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Publications

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  • All HBS Web  (843)
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    • News  (168)
    • Research  (526)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (356)
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  • 12 Jul 2011
  • News

Phone Fun

marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 22 Feb 2019
  • News

Empowering a New Generation of Business Leaders

assigned a product or service to turn into a business, and then the rest was up to them. That included raising money to start the business, creating a marketing plan, and developing some of the company’s operations, like banking, sales... View Details
Keywords: Margie Kelley; Arts, Entertainment
  • 22 Oct 2018
  • News

Capital Murder

formative. “As is the cliché with most teenagers, I was dying to get out of my hometown,” he says. “For me, Washington was that break. It was the most eye-opening, confidence-building experience of my life up until that point.” Now based in Tokyo with his wife and two... View Details
Keywords: Julia Hanna
  • 01 Feb 2001
  • News

A Bankable Trust

Carla Ann Harris (MBA 1987) is a managing director at Morgan Stanley Dean Witter, in charge of the marketing and execution of new-issue equity financing in the technology, media, telecommunications, transportation, industrial, and... View Details
Keywords: Arts, Entertainment
  • 01 Dec 2001
  • News

Lone Star Star

Paul Wylie Texas may seem an unlikely point of origin for an ice skater, but the Lone Star State recently welcomed home native son Paul Wylie (MBA '00), winner of the silver medal in men's figure skating at the 1992 Winter Olympics. Wylie, now a View Details
Keywords: figure skating; Olympics; Arts, Entertainment
  • 01 Oct 2001
  • News

Barbara Bry: Business is Blooming

University of California, San Diego. "It was clear," Bry says, "that growth in the old Navy town of San Diego was going to have to come from new technology companies. CONNECT was designed to link entrepreneurs with the resources they needed —primarily money, but also... View Details
Keywords: Thomas Frick; Arts, Entertainment
  • 12 Jun 2014
  • News

The First Five Years: Minal Mehta (MBA 2011)

marketing job at Amazon, looking to reconnect with my creative side and do something entrepreneurial. Enter my cofounders, Shahil Patel and Mayuri Bhandari. In Boston, Shahil, a first-year MBA at MIT, was fresh off of the semifinals of... View Details
Keywords: fitness; Arts, Entertainment
  • 01 Apr 1997
  • News

Facing the Music

about the recent slump but also about the fascinating workings of the star-maker machinery behind the music that moves America. Strauss Zelnick, president and CEO of BMG Entertainment North America, a division of Germany's Bertelsmann AG... View Details
Keywords: Marguerite Rigoglioso
  • 01 Sep 2005
  • News

Change Channel

background as an example of the diversity of the gay experience in America. “Advertisers and cable servers seem to understand that this is one of the last great underserved market segments,” Graden noted. “If you’re gay or lesbian, you... View Details
Keywords: Arts, Entertainment
  • 01 Dec 2011
  • News

Professors Recognized with New Chair Appointments

in 2001 after teaching at the University of Michigan Business School. His research investigates the structured finance market and how investor reliance on rating agencies and unsound pricing models led to the market’s rise and collapse.... View Details
  • 19 Feb 2008
  • News

The Scoop Behind the Silver Screen

A bit of Hollywood came to HBS recently when Steven Samuels spoke at the invitation of the School’s Entertainment and Media Club. A former real estate developer, Samuels is an independent movie producer with a solid body of work under his... View Details
Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 26 Jul 2018
  • News

Running the Numbers

conversation around how analytics are used in the sports and entertainment business.” The job draws on her experience as an athlete, her MBA degree and undergraduate psychology major, and a fascination with technology-based problem... View Details
Keywords: Deborah Blagg
  • 01 Mar 2011
  • News

Local Hero

marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously... View Details
Keywords: Deborah Blagg; Arts, Entertainment; Arts, Entertainment
  • 01 Sep 2003
  • News

These Are the Good Old Days

highest-ranking woman in the AOL Time Warner organization — oversees more than 130 popular magazines, including the company’s high-circulation weeklies Time, Sports Illustrated, People, and Entertainment Weekly, along with well-known... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2015
  • News

How Do I Get Your Job?

student-run Entertainment & Media Club, worked as an assistant to John Davis (MBA 1981) of Davis Entertainment and at Creative Artists Agency before coming to HBS. MB: What sparked your interest in the film... View Details
  • 01 Dec 2013
  • News

Double Vision

The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the View Details
Keywords: Arts, Entertainment
  • 01 Mar 2015
  • News

Feedback

of 1972 notes and skim the rest of the Bulletin, reading the occasional article. I started to do that with the December issue at lunch today, and it was like trying to eat one potato chip. Just one fascinating, punchy, useful, or View Details
Keywords: Business Schools & Computer & Management Training; Educational Services; Publishing Industries (except Internet); Information; Food Manufacturing; Manufacturing
  • 01 Dec 2013
  • News

14 for '14

author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing... View Details
Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 01 Dec 2011
  • News

Inside MTV’s Global Fame

Related Links Watch Bill Roedy describe his approach to taking MTV global In 1989, Bill Roedy (MBA ’79) was told to transform the American success story MTV into a global presence. Twenty years later, Roedy had built the largest View Details
Keywords: Sean Silverthorne; Arts, Entertainment; Arts, Entertainment
  • 01 Dec 2017
  • News

3-Minute Briefing: Wei Zhang (MBA 1999)

Above: Zhang and the popular “Tao Doll” figurines that represent Alibaba’s e-commerce platform. (photo by Christina Gandolfo) I joined Alibaba in 2008 as part of its strategic investments team. I never thought that one day we would have an View Details
Keywords: Julia Hanna
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