Publications

Oct 2010
Keynote Speech

Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?

By: Anita Elberse

Keywords: Information Technology; Entertainment; Entertainment and Recreation Industry

Fast Answer

Music industry statistics

href="https://www.library.hbs.edu/Services/Industry-Highlights-Newsletters" target="_blank">Highlights newsletter: Entertainment & Media Sign up for the bi-weekly industry focused newsletter published by... View Details

October 2021
Article

Judgment Aggregation in Creative Production: Evidence from the Movie Industry

By: Hong Luo, Jeffrey T. Macher and Michael Wahlen

We study a novel, low-cost approach to aggregating judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs... View Details

Keywords: Judgment Aggregation; Quality Uncertainty; Creative Industry; Project Evaluation And Selection; Creativity; Film Entertainment; Judgments; Motion Pictures and Video Industry

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Clubs

Gaming and Game Industry Club

Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports

13 Jul 2017
Blog Post

Summer Snapshot: Interning in the Sports Industry

York Tell us what you are up to this summer. This summer I am working for The Madison Square Garden Company in the Corporate Development & Strategy group. After four years in banking, I wanted to work in the sports and entertainment... View Details

Keywords: Entertainment / Media / Sports

28 Feb 2022
Blog Post

Making an Impact on the Media Industry with my MBA

challenging myself. I want to be equipped for further responsibilities to create an impact on the arts and entertainment as the industry evolves. An MBA presented an incredible opportunity for me to take... View Details

Web

Industry Information - Alumni

rig data, equipment marketplace, and more. + – Entertainment Billboardbiz Read the latest music industry news as it relates to everything from the growth of streaming services to the legal and management... View Details

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

June 2008 (Revised October 2008)
Background Note

Primer on the U.S. Television Industry

This case provides background on the U.S. TV industry at the end of the 20th century. View Details

Keywords: History; Television Entertainment; Telecommunications Industry; Telecommunications Industry; United States

11 Jul 2016
News

Celebrity-sponsored pot is the latest marketing strategy for the cannabis industry

September 2020
Case

Chip and Joanna Gaines' Magnolia Network

By: Anita Elberse and Julia McNicholas

Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more... View Details

Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

December 2011 (Revised September 2014)
Case

The Kid Grows Up: Decisions at the Sundance Institute

By: Mukti Khaire and Eleanor Kenyon

The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details

Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States

1997
Chapter

Winners and Losers--Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment

By: D. J. Collis, P. W. Bane and S. P. Bradley

Keywords: Supply and Industry; Communication; Information Technology; Entertainment; Competition; Conflict and Resolution; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry

February 2007
Case

Update: The Music Industry in 2006

By: John R. Wells and Elizabeth Raabe

The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and consumers were buying music in new formats and through different distribution channels. CD sales still accounted for the majority of revenues, but... View Details

Keywords: History; Arts; Music Entertainment; Intellectual Property; Market Timing; Performance Evaluation; Trends; Music Industry

October 2016 (Revised February 2020)
Case

Dwayne 'The Rock' Johnson

By: Anita Elberse

In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details

June 2019 (Revised September 2024)
Case

Parrot: Navigating the Nascent Drone Industry

By: Rory M. McDonald, Emilie Billaud and Vincent Dessain

In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details

Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Europe; France; Paris

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

and the sport of rodeo kayaking quickly emerged from the rapids. Harvard Business School professor Carliss Baldwin and her colleagues Christoph Hienerth and Eric von Hippel were drawn to the sport as well, but not to get their feet wet. Instead, they realized that both... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

February 2014 (Revised June 2015)
Case

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

By: Christopher Marquis, Zoe Yang and Juelin Yin

As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details

Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China