Publications

February 1984
Case

Systems Engineering Laboratories, Inc. (Abridged)

By: William E. Fruhan Jr. and Thomas R. Piper

Keywords: Computer Industry; Electronics Industry

January 2003 (Revised June 2005)
Case

Multinationals as Engines of Growth?

By: Geoffrey G. Jones

Reviews the issues surrounding estimating the impact over time of multinationals on host economies. Uses a series of short historical case studies, including the role of United Fruit in the "banana" republics of Central America, oil and banking in Iran before the... View Details

Keywords: Business History; Multinational Firms and Management; Trade; Growth and Development; Corporate Entrepreneurship; Globalized Economies and Regions; Iran; United States; Malaysia; Japan

April 1980 (Revised October 1986)
Case

Ampex Corp.: Product Matrix Engineering

14 Sep 2017
Op-Ed

Op-Ed: Google Engineer Deserved to be Fired by the CEO

Google CEO Sundar Pichai. Credit: Steven Zimmerman/Wikipedia Commons Google software engineer James Damore’s ten-page manifesto excoriating his employer for its diversity initiatives incited a major controversy in August about... View Details

Keywords: by Bill George

July 1997 (Revised April 1998)
Teaching Note

Systems Engineering Laboratories, Inc., Teaching Note

By: W. Carl Kester

Teaching Note for (9-279-074). View Details

September 2019
Case

Engineering Company Culture at Zaimella Ecuador

By: Francesca Gino, Gary Pisano and Mariana Cal

Keywords: Company Culture; Organization Culture; Culture; Strategy; Management

Educators

September 1995
Teaching Note

Engineering Inspection & Insurance Company TN

By: Robert H. Hayes

July 1986 (Revised October 1987)
Case

Ampex Corp.: Product Matrix Engineering (Revised)

By: Steven C. Wheelwright

Keywords: Competition; Quality; Management; Electronics Industry

December 2013
Article

How Google Sold Its Engineers on Management

By: David A. Garvin

High-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial... View Details

Keywords: Organizational Behavior; Human Resource Management; Managing Change; Organizational Change; Analytics; Management; Leadership; Human Resources; Talent and Talent Management

February 1989
Case

British Petroleum Co.: Engineering Group (A)

By: D. Quinn Mills and G. Bruce Friesen

Keywords: Energy Industry

October 2021 (Revised May 2023)
Case

Engine No.1: An Impact Investing Firm Engages with ExxonMobil

By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski

ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details

Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards

Educators

2010
Chapter

Engineers and the State in Modern China

By: William C. Kirby

Keywords: Government and Politics; Leadership; Engineering; China

Research Summary

Organisational Learning in Software Requirements Engineering and Management

The current research project addresses the continuing low success rate of software development projects, which has been frequently reported in empirical studies. For example, the 2004 Chaos Report by the Standish Group found that only 29% of 9,236 application... View Details

April 2012 (Revised August 2013)
Case

General Motors Technical Center India – Powertrain Engineering

By: Willy Shih, William Jurist, Brian McIntosh and Helen Wang

Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003, engineers there had expanded the center's capabilities, developing a reputation within GM for completing... View Details

Keywords: Decision Choices and Conditions; Business Headquarters; Research and Development; Business Strategy; Manufacturing Industry; Auto Industry; India

Educators

March 2012
Article

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details

Keywords: Corporate Disclosure; Online Advertising; Measurement and Metrics; Internet; Search Technology; Education; Labels

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November 1989 (Revised February 1991)
Case

British Petroleum Co.: Engineering Group (A) (Condensed)

By: D. Quinn Mills and G. Bruce Friesen

Keywords: Engineering; Energy Industry

May 2019
Supplement

Engineering Company Culture at Zaimella Ecuador (B)

By: Gary P. Pisano and Francesca Gino