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  • January 10, 2011
  • Article

Starbucks' Logo Debate Shows Customers' Engagement

By: Nancy F. Koehn
Keywords: Customers; Food and Beverage Industry
Related
  • 02 Aug 2017
  • What Do You Think?

Summing Up: Why Can’t Organizations Engage Their Employees?

Engaged workers are more productive. (iStock) iStock SUMMING UP: How Can We Prepare Leaders to Engage Their Associates? This month’s column elicited a number of reasons on why organizations around the world... View Details
Keywords: by James Heskett
  • 2025
  • Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details
Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
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  • Web

Engagement - Christensen Center for Teaching & Learning

Teaching by the Case Method Engagement Preparing to Teach Leading in the Classroom Pre-Class Arrival Diversity and Inclusion Openings Cold Calling Questioning, Listening & Responding Transitions Closings Timing Participation View Details
  • Web

Alumni Engagement | Social Enterprise | Harvard Business School

resources on governance. Sign Up For OnBoard Program Updates The Leadership Collaborative The Leadership Collaborative is designed to connect and support alumni deeply engaged in social impact as a career and who are currently working... View Details
  • 20 Jan 2016
  • News

Engaging the Business Community in Collective Impact

  • 23 May 2017
  • Video

How to Partner With a Club: Engage With Club Leaders

  • August 2021
  • Article

(Un)sustainability and Organization Studies: Towards a Radical Engagement

By: Seray Ergane, Subhabrata Bobby Banerjee and Andrew J. Hoffman
In this essay, we trace the evolution of the field of sustainability in management and organization studies and narrate its epistemological twists and turns. Concerned by the current trajectory that tends to diminish a focus on political concerns, we propose a new... View Details
Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Perspective; Organizational Change and Adaptation
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  • January 2025
  • Case

Redwood & Strong: The Value of a Consulting Engagement

By: David G. Fubini and Patrick Sanguineti
The board of Redwood & Strong LLP (R&S), the American branch of a large global law firm, is meeting to review the findings of a recent strategic initiative designed to identify potential merger candidates. The request for the engagement originated from Daniel Crawford,... View Details
Keywords: Client Service; Professional Service Firm; Professional Services; Consulting; Mergers and Acquisitions; Governing and Advisory Boards; Reports; Strategic Planning; Value; Consulting Industry; Legal Services Industry; United States
Related
  • 19 Jan 2021
  • Cold Call Podcast

Engaging Community to Create Proactive, Equitable Public Safety

Keywords: Re: Mitchell B. Weiss; Public Administration
  • 10 Jan 2018
  • News

Publicly engaged PhDs shift the notion of the ivory tower

  • 01 Dec 2018
  • News

Engaging with Students to Share Insights About Africa

person, which has added to that individual’s store of knowledge,” says Belo-Osagie. What had started as a conversation with then Harvard University President Drew Faust two years ago about the University engaging more with Africa ended in... View Details
  • December 2016
  • Article

US Hospital Engagement in Core Domains of Interoperability

By: A Jay Holmgren, Vaishali Patel, Dustin Charles and Julia Adler-Milstein
Keywords: Health Care Delivery; Information Technology
Related
  • August 2022
  • Teaching Note

Engine No.1: An Impact Investing Firm Engages with ExxonMobil

By: Mark R. Kramer
Teaching Note for HBS Case No. 222-028. View Details
Related
  • 19 Jan 2021
  • News

Engaging Community to Create Proactive, Equitable Public Safety

  • 11 Feb 2021
  • Video

How HBR Engages Questions About Race: Amy Bernstein

  • 2023
  • Working Paper

Targeting, Personalization, and Engagement in an Agricultural Advisory Service

By: Susan Athey, Shawn Cole, Shanjukta Nath and Jessica Zhu
ICT is increasingly used to deliver customized information in developing countries. We examine whether individually targeting the timing of automated voice calls meaningfully increases engagement in an agricultural advisory service. We define, estimate, and... View Details
Keywords: Developing Countries and Economies; Knowledge Dissemination; Customization and Personalization; Performance Effectiveness
Related
  • August 2022 (Revised January 2023)
  • Case

Icario Health: AI to Drive Health Engagement

By: David C. Edelman
Icario Health has built a market-leading artificial intelligence (AI) engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve their Medicare performance. View Details
Keywords: Marketing; Health Care and Treatment; AI and Machine Learning; Health Industry; United States
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  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has changed fundamentally, too. The number one task for many companies now is discovering where their B2C and B2B customers have moved to and re-engaging with them.... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • 12 Sep 2024
  • News

AI in Marketing: Transforming Strategies and Enhancing Engagement