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Show Results For
- All HBS Web
(5,046)
- People (15)
- News (870)
- Research (3,123)
- Events (14)
- Multimedia (49)
- Faculty Publications (2,210)
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- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details
- 03 Oct 2019
- News
How to Market Innovations to Small Mid-Sized Businesses
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
wine-making. But apartheid had prevented them from owning land or gaining access to capital. Wine had become a $3 billion export industry for South Africa, but just 2 percent of the market was held by black South Africans, who comprise 85... View Details
- 06 Jun 2017
- News
Is the Real Estate Market Going to Collapse?
In a wide-ranging Los Angeles Times interview Robert Sulentic (MBA 1984), president and CEO of CBRE Group Inc. (long known as Coldwell Banker & Co.), is bullish about the real estate market, the future of brick-and-mortar retail, and the growth of View Details
- 14 Jul 2023
- News
How Software Companies Can Enter the US Defense Market
- 14 Jan 2019
- News
Alumni-founded Car Maintenance App Yoshi Launches in 20th Market
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
When Victoria Ransom (MBA 2008) wanted to promote her travel company by giving away a trip on Facebook, she couldn’t find the software to do so. Ransom solved the problem, creating an app, and in the process saw the opportunity to develop a social media View Details
- 07 Sep 2014
- News
An MBA That Served up a Big Slice of the Snack Market
- 01 Mar 2024
- News
Action Plan: Wild at Heart
At first glance, Heather Evans (MBA 1983) might not seem the likeliest candidate for a career in ecological landscaping. A former chief marketing officer and “true urbanist” (“to the extent I used to hate visiting people in the... View Details
- 28 Feb 2014
- News
Doing Business in Afghanistan
- 28 Nov 2015
- News
All I Want for Christmas Is Chocolate Brussels Sprouts
- 01 Sep 2023
- News
Action Plan: In Context
Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If shopkeepers run out of something, they have to travel to a... View Details
- 10 Mar 2021
- News
Vision: A Unicorn Evolves
market fit.” In the beginning, Outreach didn’t have a pricing model: “We just kept upping the price, and people kept paying.” Yet the software, while powerful, was unstable. The team had built it quickly and on a budget, because... View Details
- 06 Dec 2021
- News
Elevator Pitch: Power Sourced
grand-prize winner in the 2021 Harvard President’s Innovation Challenge, Chaku launched its first product, Nikki’s Plantain Crisps, in South Africa in 2020. For its US market approach, the company is initially employing a higher-margin,... View Details
- 01 Sep 2023
- News
Returning to the Roots
multinational,” Latour says about 80 percent of its business is actually outside France; its main markets are in the United States and the United Kingdom (with subsidiaries in both), followed by Japan, Australia, and Canada. The company... View Details
- 10 Mar 2021
- News
Elevator Pitch: Game Time
game board coated with a ‘retroreflective’ surface reflects those images directly back to your glasses and into your eyes, no matter where you are sitting or standing. This creates a 3D, stereoscopic hologram on the board; it is the brightest and most vivid 3D AR... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
operations, analyzing what is already available for delivery in target markets and mining its own data to see what works and what doesn’t. “The industry is hard. You need tons of money to get started. Almost all restaurants go broke after... View Details
- 15 Jun 2021
- News
Elevator Pitch: Dress Code
Video Embed Animation by Drue Wagner and Troubadour Image + Sound The Yes Julie Bornstein (MBA 1997), cofounder and CEO; former COO, Stitch Fix Jennifer Koen-Horowitz (MBA 1997), head of brand marketing and PR Vision: The Spotify of... View Details
- 06 Dec 2021
- News
Turning Point: Makeover
Vicky Tsai (MBA 2006) (Illustration by Gisela Goppel) Vicky Tsai (MBA 2006) (Illustration by Gisela Goppel) My first job was as a derivatives trader. The markets fascinated me; the testosterone-driven culture of the trading floor did not.... View Details