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- Research (45)
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- 11 Mar 2014
- First Look
First Look: March 11
Extensions to our model accommodate the possibilities of multiple voucher purchases and firm price re-optimization. Despite the potential benefits of online discount vouchers to certain firms in certain circumstances, our analysis reveals... View Details
Keywords: Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in providing media services. The results... View Details
Keywords: Martha Lagace