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  • All HBS Web  (430)
    • News  (204)
    • Research  (140)
    • Multimedia  (3)
  • Faculty Publications  (76)

Show Results For

  • All HBS Web  (430)
    • News  (204)
    • Research  (140)
    • Multimedia  (3)
  • Faculty Publications  (76)
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  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is strongest in on-premise locations—specifically,... View Details
Keywords: Martha Lagace
  • June 2003
  • Case

Judo in Action

Contains four short stories about small firms challenging large firms. Illustrates some of the ideas that have been termed "judo strategy." In each case, one can argue that the small firm attempts to use the large firm's size and incumbency to constrain the large firm... View Details
Keywords: Small Business; Competitive Advantage
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Corts, Kenneth S., and Deborah Freier. "Judo in Action." Harvard Business School Case 703-454, June 2003.
  • August 2016 (Revised July 2017)
  • Case

Diageo and Mey Icki: Turkish Delight or Turkish Hangover?

By: Dante Roscini and Gamze Yucaoglu
In September 2013, two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage, raki, Diageo, the world’s leading premium drinks company, was concerned about new... View Details
Keywords: Foreign Direct Investment; Emerging Markets; Government Legislation; Taxation; Valuation; Business and Government Relations; Government and Politics; Risk Management; Retail Industry; Food and Beverage Industry; Middle East; Turkey
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Roscini, Dante, and Gamze Yucaoglu. "Diageo and Mey Icki: Turkish Delight or Turkish Hangover?" Harvard Business School Case 717-005, August 2016. (Revised July 2017.)
  • April 2013
  • Article

Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World

By: Nava Ashraf
Why doesn't a woman who continues to have unwanted pregnancies avail herself of the free contraception at a nearby clinic? What keeps people from using free chlorine tablets to purify their drinking water? Behavioral economics has shown us that we don't always act in... View Details
Keywords: Behavior; Economics; Motivation and Incentives; Zambia
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Ashraf, Nava. "Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World." Harvard Business Review 91, no. 4 (April 2013): 119–125.
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

supplemental, qualitative investigation, we propose some potential interpretations for our findings. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54356 forthcoming Psychological Science The Effect of Graphic Warnings on Sugary View Details
Keywords: Sean Silverthorne
  • February 2022
  • Article

Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap

By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto
This is the first real-world study to examine the association between a voluntary 16-ounce (oz.) portion-size cap on sugar-sweetened beverages (SSB) at a sporting arena on volume of SSBs and food calories purchased and consumed during basketball games. Cross-sectional... View Details
Keywords: Sugar-sweetened Beverages; Nutrition Policy; Obesity Prevention; Portion Sizes; Nutrition; Policy; Health; Behavior
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Volger, Sheri, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia, and Christina A. Roberto. "Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap." Art. 101661. Preventative Medicine Reports 25 (February 2022).
  • 24 Oct 2023
  • HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

backroom of a Vermont saloon in 1898, Wilson was drawn to drinking after his parents divorced, leaving him with grandparents and a deep insecurity that he didn’t belong. Driven and charismatic, but falling down drunk much of the time, the... View Details
Keywords: by Avery Forman
  • 15 Mar 2024
  • HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

financial differences on a team. “We go out for after-work drinks without acknowledging that some colleagues may not be able to afford it. We pretend colleagues doing the same job earn the same amount of money—even though there is often a... View Details
Keywords: by Avery Forman
  • 2017
  • Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
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Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

to price inflation. You must then quantify these shifts and develop product and pricing strategies that balance the need to maintain both profitability and market share. 3. Redefine Value. Customers buying soft drinks can think about... View Details
Keywords: by John Quelch
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • 15 Feb 2022
  • Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

terrified that even that was starting to slip.” Her relationships are unsatisfactory and she drinks too much—but she can’t see another way. “Maybe I would prefer to be special rather than happy” she explains. “Anyone can do the things it... View Details
Keywords: by Avery Forman
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

steady stream of people who went out at night either to drink with friends or to attend concerts and sporting events and wanted to avoid the hassle of parking or looking for a cab on a rainy or snowy night. That was the case for Chicago—a... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 26 Jun 2020
  • Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

action.” Yakult delivers water and instant noodles to survivors They are called the “Yakult Ladies,” a team that delivers probiotic drinks manufactured by Yakult to customers’ homes. Shortly after the earthquake and tsunami destroyed... View Details
Keywords: by Dina Gerdeman
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

PepsiCo’s strategy “Performance with Purpose,” that focuses on complementing the company’s core soft drink and snack business with healthy foods and beverages. In 2013, PepsiCo was challenged by activist Peltz to split the company, but... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 02 Jun 2022
  • Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

at all, they make a lot of mistakes. The biggest mistake that they make, for example, is believing that they’ll actually find satisfaction through money, power, and fame. Sooner or later, they become a success addict. If you’re an alcoholic, you can’t actually View Details
Keywords: by Dan Morrell
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

that companies are capturing more data on customers than ever before—recording not only demographic information, but also details on every product purchase they make. "So much attention is being put on retail analytics that it's like View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 30 Nov 2015
  • Research & Ideas

Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do

to consider which of two charities should receive a $100 donation: Kids Korps USA, an organization aimed at engaging young people in volunteerism, or charity: water, which brings clean drinking water to people in developing nations. The... View Details
Keywords: by Carmen Nobel
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

2007-2009, the number of eating and drinking locations did not decrease. Why? A large number of newly unemployed people, lacking other employment options, opened their own restaurant businesses. Whether the nature of this crisis has... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

a global soft drink manufacturing and distribution network; that knowledge is spread out among many people at Coca-Cola. He would need access to years of data on marketing efforts, consumption patterns, etc. He would need to walk out with... View Details
Keywords: by Kristen Senz; Technology
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