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Dreams
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- Article
When Dreaming Is Believing: The (Motivated) Interpretation of Dreams
By: Carey K. Morewedge and Michael I. Norton
This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details
- Article
Cloud Computing is No Pipe Dream
- April 2008 (Revised April 2022)
- Background Note
The American Dream in History
By: Tom Nicholas and David Chen
- November 2007
- Case
Differences at Work: Alex (A)
By: Sandra J. Sucher and Rachel Gordon
At an interview for his dream job, Alex has been asked an inappropriate question by the interviewer. How will Alex handle the situation? Should he accept the position is offered? View Details
- July 2007 (Revised October 2010)
- Teaching Note
The Beijing Dream (TN)
By: Arthur I Segel, Voon Siang Lee, Jialei Tian and Ying Laura Wang
Teaching Note to 208015. View Details
Keywords: Beijing
- July 2007 (Revised July 2008)
- Case
The Beijing Dream
By: Arthur I Segel, Voon Siang Lee, Jialei Tian and Ying Laura Wang
The purchase of a single-family home is generally the major investment for most young couples in China. Shows in detail the process that a young couple goes through in late April 2007 to find, finance, and close on an apartment in Beijing within what they believe to be... View Details
- December 2006 (Revised March 2007)
- Case
Worldwide Orphans Foundation
By: Lynda M. Applegate and Susan Saltrick
How does a small non-profit build its organization, funding, & visibility to become sustainable? Traces the history of Worldwide Orphans Foundation from its early days as little more than the dream of its impassioned founder, Dr. Jane Aronson, to a thriving global... View Details
- May 2006 (Revised November 2019)
- Teaching Note
To Float or Not to Float? In Pursuit of the Chinese Dream
By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
Keywords: China
- August 14, 2005
- Article
Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of
By: John A. Quelch
- June 2005 (Revised May 2006)
- Case
Alex Montana at ESH Manufacturing Co.
By: Thomas J. DeLong and Michael Kernish
Alex Montana sat at his desk pondering the career decision before him. Alex was director of the North American division of ESH Manufacturing, a $4.6 billion, Cleveland-based company with operations on three continents. ESH's CEO had just offered Montana a promotion to... View Details
- August 2002 (Revised February 2003)
- Case
Myteam.com
By: John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed
Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Myteam.com. Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running... View Details
- January 22, 2002
- Article
Chasing Dreams during Troubled Times: Lessons from the Past
By: Nancy F. Koehn
- December 1998
- Supplement
Vermeer Technologies: Realizing the Dream
By: Ashish Nanda
The Vermeer team discusses the organizational and strategic challenges they confront as product development and marketing proceed at the breakneck pace of "Internet time." View Details
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (B): Realizing the Dream
By: Ashish Nanda
The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict. View Details
- July 1993 (Revised March 1994)
- Case
Bright Horizons Children's Centers, Inc.-1987
By: Hugo Uyterhoeven and Myra M. Hart
The founders of Bright Horizons have developed a distinctive strategy and raised venture capital money. Now they are ready to make their dream come true. How should they proceed in implementing their strategy? View Details
- Research Summary
Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity
By: Karen Mills
Fintech, Small Business & the American Dream describes the needs of small businesses for capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been... View Details