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- All HBS Web (216)
- Faculty Publications (3)
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
rituals are one underutilized tool for enhancing people's emotional experiences," Norton says. "And our research shows that when people do spend money on rituals, especially with their partners, they consider it both money and time well-spent." View Details
Keywords: by Dina Gerdeman
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling careers in the areas where... View Details
Keywords: by Dina Gerdeman
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing buck. “Companies... View Details
Keywords: by Dina Gerdeman
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough pizzazz to wow customers,... View Details
- 01 Aug 2016
- Research & Ideas
Retail Execs Underplay Current Performance to Investors--but Why?
Retail executives aren’t always giving stockholders the straight scoop about the financial standing of their companies in comments around earnings announcements—and some may be providing misleading information, potentially for their own benefit. That’s the upshot of... View Details
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a greater sense of empowerment when it comes to their health care.... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research shows that when a company selling... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product. In this case, the products in... View Details
Keywords: by Dina Gerdeman
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business School Professor Stefan Thomke... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
Want to gain more respect at the office? Consider wearing red sneakers to work. OK, so maybe it's not quite that cut-and-dried. But recent research does find that people who wear offbeat clothes in a professional setting are often perceived as having a higher status... View Details
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
nudges and behavioral economics aren’t going to fix everything and need to be part of a broader approach to problem solving within organizations. About the Author Dina Gerdeman is a senior writer for Harvard... View Details
Keywords: by Dina Gerdeman
- 17 Dec 2020
- Research & Ideas
The 10 Most Popular Stories of 2020
Need to Walk the Talk Why Japanese Businesses Are So Good at Surviving Crises About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: imaginima] What will be... View Details
Keywords: by Dina Gerdeman
- 10 May 2021
- Research & Ideas
Who Has Potential? For Many White Men, It’s Often Other White Men
can’t just jump on the bandwagon. They would have to do the hard work of culture change themselves.” About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image:... View Details
Keywords: by Dina Gerdeman
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of Platforms explores the strategic, economic, and technology... View Details
Keywords: Dina Gerdeman
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
December 19, 2018 NEJM Catalyst It's Time to Reform the Orphan Drug Act By: Bagley, Nicholas, Amitabh Chandra, Craig Garthwaite, and Ariel Dora Stern Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55448 January 2019... View Details
Keywords: Dina Gerdeman
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
forthcoming Entrepreneurship and Collaboration Inter-Organizational Collaboration and Start-Up Innovation By: Aggarwal, Vikas A., and Andy Wu Abstract—This chapter presents an overview of the literature on collaborative relationships between start-ups and incumbent... View Details
Keywords: Dina Gerdeman
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
forthcoming Management Science Patent Trolls: Evidence from Targeted Firms By: Cohen, Lauren, Umit Gurun, and Scott Duke Kominers Abstract—We provide the first large-sample evidence on the behavior and impact of nonpracticing entities (NPEs) in the... View Details
Keywords: Dina Gerdeman
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
September 2018 Strategy Science Applying Random Coefficient Models to Strategy Research: Identifying and Exploring Firm Heterogeneous Effects By: Alcácer, Juan, Wilbur Chung, Ashton Hawk, and Gonçalo Pacheco-de-Almeida Abstract—Strategy aims at understanding the... View Details
Keywords: Dina Gerdeman