Publications

30 Jun 2003
Research & Ideas

Computer Security is For Managers, Too

the security bulletin? Because there was a problem in the distribution process. Toyota has found that the answers to the final questions almost always have to do with inadequacies in the design of a process, not with specific people, machines, or technologies. Using... View Details

Keywords: by Robert D. Austin & Christopher A.R. Darby

June 2018
Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel

Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details

Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement

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21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

Reinventing Retail: The Novel Resurgence of Independent Bookstores, published this month. A bookstore anthropologist Since 2012, Raffaelli has examined how indie bookstores have survived and thrived in the digital era. The research... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

12 Dec 2014
Working Paper Summaries

Bottlenecks, Modules and Dynamic Architectural Capabilities

Keywords: by Carliss Y. Baldwin

Winter 2021
Article

Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy

While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details

Keywords: Bargaining; 3D Negotiation; Negotiation; Conflict and Resolution; Social Media

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January 2025
Technical Note

Get Cool: Air Conditioning Industry Background

By: Rosabeth Moss Kanter and Jacob A. Small

The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details

Keywords: Appliances; Global Warming; Climate Change; Energy Efficiency; United States

April 2023 (Revised September 2023)
Case

Levels: The Remote, Asynchronous, Deep Work Management System

By: Joseph B. Fuller and George Gonzalez

Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details

Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States

January–February 2014
Article

The New Patterns of Innovation

By: Rashik Parmar, Ian Mackenzie, David Cohn and David Gann

The search for new business ideas—and models—is hit-or-miss at most firms. Tackling the problem systematically, of course, will improve the odds of success. Traditional ways of framing this search examine competencies, customer needs, and shifts in the landscape. This... View Details

Keywords: Value Creation; Information Technology; Innovation and Invention

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Read Now

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

by consulting company Accenture, Soltes argues that such codes can be worth quite a lot to companies—but only if they go beyond generic platitudes to create a tool that employees can actually use. Author of the book Why They Do It: Inside... View Details

Keywords: by Michael Blanding

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. View Details

Keywords: Dina Gerdeman

05 Feb 2001
Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

(Why worry about the hypothetical?) Celebrate your conversion to e-business by giving people in the rest of your organization tools they are unable to use, requiring changes they are confused about making. Tell people this will help them... View Details

Keywords: by Rosabeth Moss Kanter

27 Sep 2016
First Look

September 27, 2016

embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some cases—but also served as a tool for the Internet of Things (IoT) to expose powerful insights about facility use. Yet in 2016, few... View Details

Keywords: Sean Silverthorne

2019
Article

Overcoming Cultural Resistance to Open Source Innovation

By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani

Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details

Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

of digital technology that can help leaders achieve their strategic priorities. It’s vital for managers to engage with some of the basics of computer science because “they give people a framework to think about the direction that... View Details

Keywords: by Ben Rand; Technology; Information Technology

November 2019 (Revised May 2020)
Case

Collibra

By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley

Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details

March 2011 (Revised December 2012)
Case

Demand Media

By: John Deighton and Leora Kornfeld

Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details

Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry

07 Mar 2017
First Look

First Look at New Research, March 7

of Kansas City) The Federal Reserve's Balance Sheet as a Financial-Stability Tool By: Greenwood, Robin, Samuel Gregory Hanson, and Jeremy C. Stein Abstract—We argue that the Federal Reserve should use its balance sheet to help reduce a... View Details

Keywords: Sean Silverthorne

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details