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Show Results For
- All HBS Web
(556)
- People (3)
- News (195)
- Research (244)
- Events (3)
- Multimedia (6)
- Faculty Publications (100)
- December 2024
- Case
Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey
By: Shikhar Ghosh
In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details
Keywords: AI; Machine Learning; Blue Cross; Automation; Digital Strategy; Digital Transformation; Generative Ai; Health Insurance; Insurance Companies; Innovation; IT Strategy; Leadership; Organizational Transformations; Technology; Non-profit; Michigan; AI and Machine Learning; Health; Health Industry; Michigan
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
- Fall 2018
- Article
The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment
By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry
Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
- 01 Sep 2020
- News
Action Plan: Finding Fluency
Duolingo shifted from being a tool for travelers to a classroom assistant for parents educating their children at home and a much-needed distraction for adult learners. Marketing evolved, too, responding to these new and changing consumer... View Details
- October 2023
- Case
Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes
By: John J-H Kim, Derek C. M. van Bever, Michael Norris and Max Hancock
Jack Lynch, CEO of Houghton Mifflin Harcourt (HMH) since 2017, was leading the company’s transformation from a legacy textbook publisher to a digital-first student outcomes provider, which earned subscription revenue from digital products and curriculum. In 2023, HMH... View Details
Keywords: Edtech; Textbook; Publishing; Leading Change; Change Management; Transformation; Digital Transformation; Expansion; Business Strategy; Publishing Industry; Education Industry; United States
Kim, John J-H, Derek C. M. van Bever, Michael Norris, and Max Hancock. "Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes." Harvard Business School Case 324-011, October 2023.
- September 2023
- Case
Trilling Foods: Managing People with Data
Trilling Foods, a regional bricks-and-mortar grocery chain, has recently provided its frontline managers with new tools for using data. Allison Andersen, Trilling’s VP of Data Science, has spearheaded these efforts. Yet, as she works with Kent Wade, the general manager... View Details
Keywords: Digital Transformation; Management Practices and Processes; Training; Organizational Change and Adaptation; Food and Beverage Industry; Retail Industry
Feldberg, Alexandra C., and Jeffrey T. Polzer. "Trilling Foods: Managing People with Data." Harvard Business School Case 424-025, September 2023.
- July 2021 (Revised February 2022)
- Case
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)
- 2021
- Book
Remote Work Revolution: Succeeding from Anywhere
By: Tsedal Neeley
The rapid and unprecedented changes brought on by COVID-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive... View Details
Keywords: Remote Work; Health Pandemics; Employment; Disruption; Organizational Change and Adaptation; Management
Neeley, Tsedal. Remote Work Revolution: Succeeding from Anywhere. New York: Harper Business, 2021.
Byju’s The Learning App
BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with approximately 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow... View Details
- March 27, 2017
- Article
How the Water Industry Learned to Embrace Data
By: Frank V. Cespedes and Amir Peleg
Most current talk about “big data” seems to assume the disintermediation or replacement of physical assets by digital technologies. But a bigger and more impactful trend is the use of online tools to improve physical asset utilization in many traditional off-line... View Details
Keywords: Information Technology; Analytics and Data Science; Organizational Change and Adaptation; Utilities Industry
Cespedes, Frank V., and Amir Peleg. "How the Water Industry Learned to Embrace Data." Harvard Business Review (website) (March 27, 2017).
HBX: Sustainable Business Strategy
Climate change. Income inequality. Institutional collapse. Sustainable Business Strategy is a flexible, 3 week, highly-interactive online course designed to provide participants with the tools they need to build thriving businesses while... View Details
- 10 Sep 2021
- News
Human or Computer? Who’s Really Helping You With Customer Service?
- November 2023
- Case
Will Fintechs and Central Banks Play in Emtech's Sandbox?
By: Daniel Isenberg and William R. Kerr
In February 2023, Emtech’s founder Carmelle Cadet is facing a dilemma. Rapidly running out of cash, Cadet has a term sheet from a leading VC but has a choice of how to structure the investment. The decision will have significant implications for Cadet’s own stake, as... View Details
Keywords: Cryptocurrency; Business Startups; Venture Capital; Cash Flow; Currency; Governing Rules, Regulations, and Reforms; Digital Platforms
Isenberg, Daniel, and William R. Kerr. "Will Fintechs and Central Banks Play in Emtech's Sandbox?" Harvard Business School Case 824-096, November 2023.
- 02 Oct 2020
- News
Computer Simulations Are Better — and More Affordable — than Ever
- 21 Apr 2021
- Video
Fireside Chat: Remote Work Revolution
- December 2022 (Revised January 2025)
- Case
Akooda: Charging Toward Operational Intelligence
By: Christopher Stanton and Mel Martin
The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details
Keywords: Data Mining; Productivity; Monitoring; Data Analysis; AI and Machine Learning; Knowledge Management; Operations; Problems and Challenges; Employee Relationship Management; Information Technology Industry; Technology Industry; Information Industry; Boston; Israel
Stanton, Christopher, and Mel Martin. "Akooda: Charging Toward Operational Intelligence." Harvard Business School Case 823-018, December 2022. (Revised January 2025.)
- 01 Dec 2021
- News
Do You Know How Your Teams Get Work Done?
12 Questions About Hybrid Work, Answered by Tsedal Neeley
At the beginning of the pandemic, I
- December 1, 2021
- Article
Do You Know How Your Teams Get Work Done?
By: Rohan Narayana Murty, Rajath B. Das, Scott Duke Kominers, Arjun Narayan, Suraj Srinivasan, Tarun Khanna and Kartik Hosanagar
In a research study at four Fortune 500 companies, when managers were asked about their teams’ work, on average they either did not know or could not remember 60% of the work their teams do. This is a major problem because it can lead to unrealistic digital... View Details
Keywords: Leading Teams; Work Recall Gap; Machine Learning; Algorithms; Groups and Teams; Management; Technological Innovation
Murty, Rohan Narayana, Rajath B. Das, Scott Duke Kominers, Arjun Narayan, Suraj Srinivasan, Tarun Khanna, and Kartik Hosanagar. "Do You Know How Your Teams Get Work Done?" Harvard Business Review Digital Articles (December 1, 2021).