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  • All HBS Web  (296)
    • News  (112)
    • Research  (137)
    • Multimedia  (2)
  • Faculty Publications  (53)

Show Results For

  • All HBS Web  (296)
    • News  (112)
    • Research  (137)
    • Multimedia  (2)
  • Faculty Publications  (53)
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  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

fast-food restaurant chain that wanted to improve its milkshake sales. The company started by segmenting its market both by product (milkshakes) and by demographics (a marketer's profile of a typical milkshake drinker). Next, the marketing View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • 23 Jul 2001
  • Research & Ideas

Sam Walton: Great From the Start

worse tenants. The fact that Walton had acquired the lease to a store in Newport that Kroger was vacating and then set up a small department store himself, which he called the... View Details
Keywords: by Richard S. Tedlow; Retail
  • 14 Jan 2014
  • First Look

First Look: January 14

Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and... View Details
Keywords: Sean Silverthorne
  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

fees that other brands pay department stores and other distributors. While it doesn’t charge the premium prices of competitors, its lower costs help it maintain an advantage. Perhaps recognizing that threat,... View Details
Keywords: by Michael Blanding
  • 18 Feb 2015
  • First Look

First Look: February 18

http://www.pearsonhighered.com/educator/product/Managerial-Accounting-Decision-Making-and-Motivating-Performance/9780137024872.page February 2015 Rajiv Lal Retail Revolution: Will Your Brick & Mortar Store Survive? By: Lal, Rajiv,... View Details
Keywords: Sean Silverthorne
  • 21 Aug 2013
  • Research & Ideas

What Went Wrong at J.C. Penney?

down from almost $18 billion to $17 billion. That comes out to sales of about $150 per square foot, which is probably in the lower third of department store sales, if not the lowest. In contrast, competitors... View Details
Keywords: by Jim Aisner; Retail
  • 17 Nov 2015
  • First Look

November 17, 2015

case: https://cb.hbsp.harvard.edu/cbmp/product/615044-PDF-ENG Harvard Business School Case 416-018 Macy's: Evolution in the Sunshine State In 2009, Lee O'Rourke was promoted to district vice president in charge of Macy's newly created North Florida district. This... View Details
Keywords: Sean Silverthorne
  • 11 Feb 2014
  • First Look

First Look: February 11

hospitals with the aim of discovering organizational factors that contribute to operational failures. We conducted in-depth qualitative research, including observations and interviews of over 80 individuals from 4 nursing units and the ancillary support View Details
Keywords: Sean Silverthorne
  • 30 May 2018
  • Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

home improvement goods. Low-end department stores and clothing retailers avoid the practice more often. “We hope this research will help companies formulate the essence of their pricing strategies and... View Details
Keywords: by Dina Gerdeman; Retail
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

non-compete agreements affect employers and professionals in technology? Andy Wu: A ban on non-compete agreements would be great for professionals in the technology industry, ranging from software developers to account managers. Non-compete agreements restrict View Details
Keywords: by Kristen Senz; Technology
  • 22 Apr 2019
  • Research & Ideas

Why Salespeople Struggle at Leading

people. That’s a big transition that many people can’t make.” Source: Harvard Business School Working Knowledge It’s a problem that can permeate any layer of a business—a star performer is tapped to become a manager, then flops on the next rung of the career ladder.... View Details
Keywords: by Dina Gerdeman
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

strove to create a brand that symbolized style and elegance, he got his first order by smashing a bottle of his perfume on the floor of a prominent Parisian department store, in a successful gambit to get customers to smell it. He created... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 04 Apr 2023
  • Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

environment has resulted in volatility in purchases and productivity across idiosyncratic product categories, resulting in a net economic crisis of a type that has not been witnessed by anyone alive today. Government-imposed quarantines, self-isolation, and closures of... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • 26 Apr 2022
  • Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

were waiting for a business meeting and were wrongly accused of loitering at a Starbucks store. “We work to create a warm, welcoming environment in our stores for every customer that visits Starbucks, and on that day in Philadelphia, we... View Details
Keywords: by Ranjay Gulati
  • 09 Jan 2006
  • Research & Ideas

When Benchmarks Don’t Work

not a meaningful, let alone actionable, comparison. Similarly, although the cost of serving a customer who is purchasing clothing from a Wal-Mart store is likely far below the same cost for an Armani store, Armani would probably not... View Details
Keywords: by Robert S. Kaplan; Service
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

programs has gone far beyond the marketing department to infuse everything the museum does, making it unique among its peers, says Jill Avery, senior lecturer in the General Management unit at Harvard Business School. The Magic Tate Ball... View Details
Keywords: by Michael Blanding; Education
  • 12 Nov 2012
  • Research & Ideas

Pay Workers More So They Steal Less

from chain stores and interviewed managers of nine convenience store chains. The first data set, for the year 1999, came from 76 stores in a midsize retail chain and was used... View Details
Keywords: by Kim Girard; Retail
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

Advertisement for DuPont Cellophane from The Saturday Evening Post, 1950. E.I. du Pont de Nemours & Company Advertising Department records (Accession 1803), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington,... View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • 18 Aug 2003
  • Research & Ideas

How New Managers Become Great Managers

she set store standards, instituted training programs, and rejuvenated performance. Due to her success in operations over the next two years, this manager received two more challenging assignments. First, she became director of sales for... View Details
Keywords: by Linda Hill
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