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- All HBS Web (144)
- Faculty Publications (37)
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- All HBS Web (144)
- Faculty Publications (37)
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- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
days, because consumers' demand for information about goods and services tends to be inelastic. As the model illustrates, additional forces drive industry change as well. Alternatives to advertising, known as View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact. 4. Adjust product portfolios.... View Details
Keywords: by John Quelch
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
Information or Wing It? A Model of Dynamic Pricing with Seller Learning By: Huang, Guofang, Hong Luo, and Jing Xia Abstract—Pricing idiosyncratic products is often challenging because the seller, ex ante, lacks information about the View Details
Keywords: Dina Gerdeman
- 24 Sep 2013
- First Look
First Look: September 24
time series. While loan issuance falls in recessions, it is not clear if this is due to demand or supply. We address this question by studying firms' substitution between bank debt and non-bank debt (public... View Details
Keywords: Sean Silverthorne
- 01 Oct 2013
- First Look
First Look: October 1
recessions, it is not clear if this is due to demand or supply. We address this question by studying firms' substitution between bank debt and non-bank debt (public bonds) using firm-level data. Any firm... View Details
Keywords: Sean Silverthorne
- 07 Sep 2011
- First Look
First Look: Sept. 7
hard to quantify in the time-series. While loan issuance falls in recessions, it is not clear if this is due to demand or supply. We address this question by studying firms' substitution between bank debt... View Details
Keywords: Sean Silverthorne
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55504 forthcoming Theoretical Economics Full Substitutability By: Hatfield, John William, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky, and Alexander Westkamp... View Details
Keywords: Dina Gerdeman
- 20 Jan 2010
- First Look
First Look: Jan. 20
self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details
Keywords: Martha Lagace
- 18 Dec 2007
- First Look
First Look: December 18, 2007
description, prediction, and prescription. According to Baldwin and Clark's theory, modular architectures add value to system designs by creating options to improve the system by substituting or experimenting on individual modules. In... View Details
Keywords: Martha Lagace
- 26 Jul 2016
- First Look
July 26, 2016
beneficent nonprofits exploit such regulatory leniency and exhibit higher mispricing. Drawing on organizational legitimacy theory, we argue that both regulators and beneficent nonprofits seek to protect their legitimacy with stakeholders, including those who View Details
Keywords: Sean Silverthorne
- 04 Aug 2003
- What Do You Think?
Are We Facing an Attitude Shortage?
management and less hierarchy and bureaucracy. Their "attitudes approach" has had time to get communicated far and wide. Additionally, the rigors of competing in an economy with constrained demand have given further impetus to... View Details
Keywords: by James Heskett
- 27 Jan 2015
- First Look
First Look: January 27
The Effect of Service Quality and Competition on Demand By: Balasubramanian, Karthik, and David F. Drake Abstract—The use of electronic money transfer through cellular networks ("mobile money") is rapidly increasing in the... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1865878 The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments Authors:Qiang Liu, Thomas J. Steenburgh, and Sachin Gupta Abstract... View Details
Keywords: Sean Silverthorne
- 09 Jul 2024
- Research & Ideas
Chance Encounters: What's at Stake in Return-to-Office Decisions
years, but there continues to be a wasted opportunity to think about workplace design more strategically. I see executives fall into two patterns: The first is the older generation of executives who are demanding to go back in-person—Wall... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507016 View Details
Keywords: Martha Lagace
- 20 Nov 2012
- First Look
First Look: November 20
programs as a win-win-win scenario: compliance improves, regulators conserve enforcement resources, and firms save money. But this outcome can only be achieved if the self-regulatory activities of corporations can effectively substitute... View Details
Keywords: Sean Silverthorne
- 16 Jun 2009
- First Look
First Look: June 16
economic theory of GAAP under the assumption that GAAP's objective is to facilitate efficient capital allocation within an economy. The theory predicts that GAAP, as shaped by the economic forces of demand for and supply of financial... View Details
Keywords: Martha Lagace
- 22 May 2007
- First Look
First Look: May 22, 2007
resulting currency position tends to rise in value when equity markets fall. This strategy works well for investment horizons of one month to one year. In the past 15 years the risk-minimizing demand for the dollar appears to have... View Details
Keywords: Martha Lagace
- 11 Sep 2007
- First Look
First Look: September 11, 2007
Working PapersStrategic Interactions in Two-Sided Market Oligopolies Authors:Emmanuel Farhi and Andrei Hagiu Abstract Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic complements or View Details
Keywords: Martha Lagace
- 23 Aug 2016
- First Look
August 23, 2016
experiences alter their responses. Moreover, although individual and other experience act as substitutes prior to negative news, we find that this substitution curtails significantly following the negative... View Details
Keywords: Sean Silverthorne