Customization and Personalization - Publications - Faculty & Research

customer's expected value of a transaction - the difference between the price the customer is willing to pay and the store's price (the magnitude of the perceived "bargain"), multiplied by the likelihood the... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

12 Aug 2010
News

What Is Customer Opinion Good For?

Keywords: Prof. Jim Heskett; Manufacturing

11 Aug 2020
News

Your Customers Have Changed. Here's How To Engage Them Again.

05 Jul 2010
News

Tech customers question industry's takeover spree

01 Oct 1999
News

The Same the World Over: Focusing on Customers and Innovation Brings Success

climate, customer orientation, and innovation. "Corporate culture was perceived as the prevailing set of shared values held by a firm's managers," Deshpandé explains, "qualities such as loyalty View Details

Keywords: Peter K. Jacobs

07 Feb 2012
News

What To Ask the Person in the Mirror

02 Oct 2017
News

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Using Personal Experience to Pick Winning Stocks

The Right Way to Get Your First 1,000 Customers

Hiding Products From Customers May Ultimately Boost Sales

Companies Need to Start Marketing Safety to Customers

When Personalization Leads To Discrimination On AirBnB

How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels

It is NOT the Year of the Customer

Remote Networking as a Person of Color

Bringing a Personal Touch to Plus-Size Fashion

How to Manage an Employee Who’s Having a Personal Crisis

How Far Is Too Far in Selling Customer Data?

Identify Great Customers from Their First Purchase

Complexity Kills: Keeping Customer Service Simple

Stocking Up Can Build Customer Value