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    • News  (12)
    • Research  (66)
  • Faculty Publications  (48)

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  • All HBS Web  (99)
    • News  (12)
    • Research  (66)
  • Faculty Publications  (48)
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  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

A Customer-Centric Approach to Innovation Harvard Business School Case 507-037 AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel,... View Details
Keywords: Martha Lagace
  • 17 Mar 2015
  • First Look

First Look: March 17

the page count of its annual corporate reporting documents, helped stakeholders gain a more thorough understanding of its strategy, and begun the transition from being a product manufacturer to a customer-centric company. Still, the... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

baffle them with fine print? Because bewildered customers, who often make bad purchasing decisions, can be highly profitable. Most firms that profit from customers' confusion are on a slippery slope. Over time, their customer-centric... View Details
Keywords: Martha Lagace
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

sales, and greater investment R&D facilities. But these mean changing the customer-centric strategy that has been key to Sandhar's success. Perhaps he should simply continue what has worked for so long, riding India's 20% domestic... View Details
Keywords: Martha Lagace
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

which had historically been very manual in nature. CEO Juan Villarzu's initial turnaround attempts introduced a customer-centric corporate culture to his ranks, but he was still challenged by how to create an outsourcing strategy given... View Details
Keywords: Martha Lagace
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