Customer-centricity - Publications - Faculty & Research

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27 Mar 2007
First Look

First Look: March 27, 2007

A Customer-Centric Approach to Innovation Harvard Business School Case 507-037 AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel,... View Details

Keywords: Martha Lagace

17 Mar 2015
First Look

First Look: March 17

the page count of its annual corporate reporting documents, helped stakeholders gain a more thorough understanding of its strategy, and begun the transition from being a product manufacturer to a customer-centric company. Still, the... View Details

Keywords: Sean Silverthorne

05 Jun 2007
First Look

First Look: June 5, 2007

baffle them with fine print? Because bewildered customers, who often make bad purchasing decisions, can be highly profitable. Most firms that profit from customers' confusion are on a slippery slope. Over time, their customer-centric... View Details

Keywords: Martha Lagace

22 Apr 2008
First Look

First Look: April 22, 2008

sales, and greater investment R&D facilities. But these mean changing the customer-centric strategy that has been key to Sandhar's success. Perhaps he should simply continue what has worked for so long, riding India's 20% domestic... View Details

Keywords: Martha Lagace

25 Sep 2007
First Look

First Look: September 25, 2007

which had historically been very manual in nature. CEO Juan Villarzu's initial turnaround attempts introduced a customer-centric corporate culture to his ranks, but he was still challenged by how to create an outsourcing strategy given... View Details

Keywords: Martha Lagace